A simple, minimalist style characterizes the Charleston College athletic team’s symbolism. The Charleston Cougars logo, in the form of a capital geometric C, symbolizes belonging to the region, paying tribute to the organization’s history and its mascot, the wild cougar.
Charleston Cougars: Brand overview
Founded: | 1964 |
Headquarters: |
Charleston, South Carolina, U.S. |
Website: | cofcsports.com |
Meaning and History
The first College of Charleston Cougars logos reflects the sports mascot – Clyde The Cougar. The brand name, adopted in 1964, depicts the head of a growling puma. It is turned to the right and is inside the big “C.” The letter is shaped like a horizontal ellipse. Later, in 2003, the cougar became more realistic. Artists detailed it, drawing in detail even the most insignificant elements – from ears to sharp claws on the front legs. The animal lies calmly on a red ribbon with the inscription “College of” Underneath are the words Charleston and Cougars.
What is Charleston Cougars?
Charleston Cougars is an athletic department in South Carolina that unites 20 teams formed by students of the College of Charleston. It participates in NCAA Division I and is part of the Colonial Athletic Association. The most successful teams are sailing (14 national championships won), women’s volleyball, and men’s baseball.
1964 – 2002
2003 – 2012
2013 – today
The current emblem, introduced in 2013, is far from tradition. Graphic designer Gil Shuler moved away from the image of a cougar and chose a completely different concept. In the center, he placed a white-gray letter “C,” circled by two lines of burgundy and golden colors. Across is a horizontal rectangle with the nickname of the sports department. The main difference between the font is its angularity: the letters consist of a combination of white polygons.
Font and Colors
Charleston Cougars color codes
Wine | Hex color: | #76232f |
---|---|---|
RGB: | 118 35 47 | |
CMYK: | 0 70 60 54 | |
Pantone: | PMS 202 C |
Sand | Hex color: | #c5b783 |
---|---|---|
RGB: | 197 183 131 | |
CMYK: | 0 7 34 23 | |
Pantone: | PMS 4525 C |
Platinum | Hex color: | #e3e0dc |
---|---|---|
RGB: | 227 224 220 | |
CMYK: | 0 1 3 11 | |
Pantone: | PMS Cool Gray 1 C |