Chicago Cubs is a professional-level baseball club founded in 1876. Since 2000, the team has been playing at MLB and represents the Central Division NL. The club is the current leader in the World Series. The team is based in Chicago, Illinois.
The team had many nicknames until one of them became the official name. The names Orphans and White Stockings are just two of the many. And the name of the club “Cubs” is the last offer, which was approved by athletes and the public.
Before that, the Chicago newspaper held a competition for the best name of the club. The “Cubs” option won. In 1902, the name was first mentioned in the press, but it was ignored for a long time and not recognized. One of the first to use the title in the article was Fred Hayner, sports editor of the Chicago Daily News. With his submission, the nickname, after four years, turned into a familiar name for everyone.
The first franchise owner was William A. Hulbert., Who led the team until 1882. Among the team owners were also: Albert G. Spalding, James Hart, Charles W. Murphy, Charles Phelps Taft, and Charles Weeghman, from whom the Wrigley family bought the team. A family of 60 years owned the club. It was alternately owned by William Wrigley Jr. (1921-1932), Philip K. Wrigley (1932-1977), William Wrigley III (1977-1981).
Then the franchise went to the Tribune Company. In turn, the company sold a share of the Ricketts dynasty, providing a controlling stake in exchange for the opportunity to avoid bankruptcy. Today the club is owned by Joe Ricketts.
Meaning and History
One of the oldest representatives of the National League has more than 15 logos. The continuous revolution of logos began in 1919. In total, there were six different versions of the logos with the letter “C,” and most of the logos in the club’s history had the concept of the name “Cubs” inside the letter “C.” Some of them are completely different, but in all, there is a graphically stylized “C.” The font of the sign, like the design, has evolved from the Old English version to the modern one. The turning point in the development of the symbol was 1918 – the time the appearance of the inscription “UBS” appeared. This inscription is used to date.
1898 – 1902
The club was originally called “Chicago Orphans,” the logo used was the classic Old English letter “C” in the dark blue, representing the city of Chicago.
1903 – 1905
After four years, the club is renamed the “Chicago Cubs.” The Old English letter “C” remains on the logo, slightly brightening the dark blue color.
The style of the letter “C” changes to the classic printed and the color from dark blue to brown. The letter also symbolizes the city of Chicago.
Another version of the Old English font appears in 1907. The letter “C” has forked edges and an elongated middle.
1908 – 1910
For the first time, an image of a brown bear appears on the Chicago Cubs logo. A light brown teddy bear with a baseball bat in his paw was placed inside the large printed letter “C” of dark brown color.
1911 – 1914
The sixth club logo differs from the previous one only because the color of the bear changes from brown to blue.
In 1916, the logo was completely redone. Inside the now red letter “C” with a dark blue outline, a dark brown bear was placed on four legs. The image was also circled with a thin red outline.
For the first time in the history of the Chicago Cubs logo, they simply depict the team name in block letters in dark blue on their logo.
In 1918, for the first time in the history of the club’s logos, a concept appeared to place the letters “UBS” inside the large, almost closed letter “C” of light brown color, thereby forming the name of the team “Cubs.” The letters “UBS” were dark blue.
1919 – 1926
The letter “C” is made rounded and changes color from brown to red, adding a dark blue outline. The letters “UBS” also change the font, adding more patterns and details to them.
1927 – 1936
For the next nine years, the club will return to the image of a bear with a baseball bat in his paw, which was already present earlier on the 1911 logo. It is placed inside a large red letter “C” with a dark blue outline, indicating the team’s location – the city of Chicago.
1937 – 1940
And again, on the logo, there is a concept of blue letters “UBS” depicted inside the big red letter “C” with a thin blue outline.
1941 – 1945
Experimenting with logos, in 1941, an image of the head of a growling brown teddy bear appeared. The logo resembles the concept of the Chicago Beers club.
1946 – 1947
The finalized version of the 1937 logo is distinguished by the fact that the figure has one common blue outline, and the letters “UBS” turn red.
1948 – 1956
Chicago Cubs is finalizing the shape of the logo by stretching the letters “UBS” along the diagonal and making them larger. Also, the white and blue contours on the image are now the same thickness.
1957 – 1978
The word “Cubs” is placed inside a dark blue circle on a white background. The letters “UBS” are returned to their former size and classic printed form. The shape of the logo takes on a round shape, due to which the Chicago Cubs emblem looks more stylish.
1979 – present
For 40 years, this logo has been used by the Chicago Cubs team as their primary logo. The basis of the image is a classic rondelle with a central point and a wide edging ring. Red “C” almost surrounds the letters “UBS” of the same color. The letter “C” became even more rounded and increased in thickness, just like the outer dark blue circle became several times thicker. The letters “UBS” now take up more space on the logo than before. Over the long period, they have undergone many amendments, both in shape and size. As a result, the developers settled on a simple and strict font, retaining the original concept. All elements are located on a white background surrounded by a blue stripe.
One of the oldest baseball clubs in the National League has seventeen emblems. Although they are all different types, they have a common element that makes them recognizable. This letter “C” is the single beginning of both words in the phrase “Chicago Cubs.” At different times, designers designed it originally: until 1908, it was single, and then the image of a bear appeared, an inscription in an elongated letter and a print form.
The most successful is the version with part of the name inside “C.” The initial concept for her was the combination of a letter with a miniature bear. The result of the transformation of the idea was the emergence of a modern version in the form of a rondel. The blue ring contains the stylized word “Cubs.” The first letter is capitalized. It is made very large and resembles the open circle in which the rest of the command name is located – “UBS.”
Font and Colors
Since 1898, several typefaces have been featured on the baseball club logo. The designers played on “C” in different ways. The typeface was alternately serif, Old English, chopped, grotesque. Now the text on the emblem is made in a typeface from the Sans Serif category. Sleek, streamlined symbols work well with a circle. The ends of the “C” are longer than usual: they almost close after the “B,” so it seems that the “S” is torn off – located separately from the rest of the characters.
The predominant color in the logo is red: it is most often present. The second position is blue. It is followed by white, which acts as a background palette. At different times, light brown and beige were also in use.