Chicago Cubs Logo

Chicago Cubs LogoChicago Cubs Logo PNG

The identity of the Chicago Cubs, the baseball team’s logo, reflects the professional specialization and close connection with the city it represents. A minimalist emblem, reminiscent of a stylized rondelle, highlights the name, emphasizing its merits.

Chicago Cubs: Brand overview

Founded: 1876
Founder: Thomas S. Ricketts, Laura Ricketts, Pete Ricketts, Todd Ricketts, Joe Ricketts
Chicago, Illinois, U.S.

Chicago Cubs is a professional-level baseball club founded in 1876. Since 2000, the team has been playing at MLB and represents the Central Division NL. The club is the current leader in the World Series. The team is based in Chicago, Illinois.

The team had many nicknames until one of them became the official name. The names Orphans and White Stockings are just two of the many. And the name of the club “Cubs” is the last offer, which was approved by athletes and the public.

Before that, the Chicago newspaper held a competition for the best name of the club. The “Cubs” option won. In 1902, the name was first mentioned in the press, but it was ignored for a long time and not recognized. One of the first to use the title in the article was Fred Hayner, sports editor of the Chicago Daily News. With his submission, the nickname, after four years, turned into a familiar name for everyone.

The first franchise owner was William A. Hulbert., Who led the team until 1882. Among the team owners were also: Albert G. Spalding, James Hart, Charles W. Murphy, Charles Phelps Taft, and Charles Weeghman, from whom the Wrigley family bought the team. A family of 60 years owned the club. It was alternately owned by William Wrigley Jr. (1921-1932), Philip K. Wrigley (1932-1977), William Wrigley III (1977-1981).

Then the franchise went to the Tribune Company. In turn, the company sold a share of the Ricketts dynasty, providing a controlling stake in exchange for the opportunity to avoid bankruptcy. Today the club is owned by Joe Ricketts.

Meaning and History

Chicago Cubs Logo History

One of the oldest representatives of the National League has more than 15 logos. The continuous revolution of logos began in 1919. In total, there were six different versions of the logos with the letter “C,” and most of the logos in the club’s history had the concept of the name “Cubs” inside the letter “C.” Some of them are completely different, but in all, there is a graphically stylized “C.” The font of the sign, like the design, has evolved from the Old English version to the modern one. The turning point in the development of the symbol was 1918 – the time the appearance of the inscription “UBS” appeared. This inscription is used to date.

What is Chicago Cubs?

Chicago Cubs is one of two Major League Baseball franchises owned by the most populous city in Illinois. The team has been playing in National League Central since 1994 and is the founder of the National League of Professional Baseball Clubs. Since 1916, Wrigley Field has been considered the home stadium of the Chicago club.

1898 – 1902

Chicago Orphans logo 1898-1902

The club was originally called “Chicago Orphans,” the logo used was the classic Old English letter “C” in the dark blue, representing the city of Chicago.

1903 – 1905

Chicago Cubs logo 1903-1905

After four years, the club is renamed the “Chicago Cubs.” The Old English letter “C” remains on the logo, slightly brightening the dark blue color.


Chicago Cubs logo 1906

The style of the letter “C” changes to the classic printed and the color from dark blue to brown. The letter also symbolizes the city of Chicago.


Chicago Cubs logo 1907

Another version of the Old English font appears in 1907. The letter “C” has forked edges and an elongated middle.

1908 – 1910

Chicago Cubs logo 1908-1910

For the first time, an image of a brown bear appears on the Chicago Cubs logo. A light brown teddy bear with a baseball bat in his paw was placed inside the large printed letter “C” of dark brown color.

1911 – 1914

Chicago Cubs logo 1911-1914

The sixth club logo differs from the previous one only because the color of the bear changes from brown to blue.


Chicago Cubs logo 1916

In 1916, the logo was completely redone. Inside the now red letter “C” with a dark blue outline, a dark brown bear was placed on four legs. The image was also circled with a thin red outline.


Chicago Cubs logo 1917

For the first time in the history of the Chicago Cubs logo, they simply depict the team name in block letters in dark blue on their logo.


Chicago Cubs logo 1918

In 1918, for the first time in the history of the club’s logos, a concept appeared to place the letters “UBS” inside the large, almost closed letter “C” of light brown color, thereby forming the name of the team “Cubs.” The letters “UBS” were dark blue.

1919 – 1926

Chicago Cubs logo 1919-1926

The letter “C” is made rounded and changes color from brown to red, adding a dark blue outline. The letters “UBS” also change the font, adding more patterns and details to them.

1927 – 1936

Chicago Cubs logo 1927-1936

For the next nine years, the club will return to the image of a bear with a baseball bat in his paw, which was already present earlier on the 1911 logo. It is placed inside a large red letter “C” with a dark blue outline, indicating the team’s location – the city of Chicago.

1937 – 1940

Chicago Cubs logo 1937-1940

And again, on the logo, there is a concept of blue letters “UBS” depicted inside the big red letter “C” with a thin blue outline.

1941 – 1945

Chicago Cubs logo 1941-1945

Experimenting with logos, in 1941, an image of the head of a growling brown teddy bear appeared. The logo resembles the concept of the Chicago Beers club.

1946 – 1947

Chicago Cubs logo 1946-1947

The finalized version of the 1937 logo is distinguished by the fact that the figure has one common blue outline, and the letters “UBS” turn red.

1948 – 1956

Chicago Cubs logo 1948-1956

Chicago Cubs is finalizing the shape of the logo by stretching the letters “UBS” along the diagonal and making them larger. Also, the white and blue contours on the image are now the same thickness.

1957 – 1978

Chicago Cubs logo 1957-1978

The word “Cubs” is placed inside a dark blue circle on a white background. The letters “UBS” are returned to their former size and classic printed form. The shape of the logo takes on a round shape, due to which the Chicago Cubs emblem looks more stylish.

1979 – today

Chicago Cubs logo 1979-Present

For 40 years, this logo has been used by the Chicago Cubs team as their primary logo. The basis of the image is a classic rondelle with a central point and a wide edging ring. Red “C” almost surrounds the letters “UBS” of the same color. The letter “C” became even more rounded and increased in thickness, just like the outer dark blue circle became several times thicker. The letters “UBS” now take up more space on the logo than before. Over the long period, they have undergone many amendments, both in shape and size. As a result, the developers settled on a simple and strict font, retaining the original concept. All elements are located on a white background surrounded by a blue stripe.

Font and Colors

Chicago Cubs Emblem

One of the oldest baseball clubs in the National League has seventeen emblems. Although they are all different types, they have a common element that makes them recognizable. This letter “C” is the single beginning of both words in the phrase “Chicago Cubs.” At different times, designers designed it originally: until 1908, it was single, and then the image of a bear appeared, an inscription in an elongated letter and a print form.

The most successful is the version with part of the name inside “C.” The initial concept for her was the combination of a letter with a miniature bear. The result of the transformation of the idea was the emergence of a modern version in the form of a rondel. The blue ring contains the stylized word “Cubs.” The first letter is capitalized. It is made very large and resembles the open circle in which the rest of the command name is located – “UBS.”

Chicago Cubs Symbol

Since 1898, several typefaces have been featured on the baseball club logo. The designers played on “C” in different ways. The typeface was alternately serif, Old English, chopped, grotesque. Now the text on the emblem is made in a typeface from the Sans Serif category. Sleek, streamlined symbols work well with a circle. The ends of the “C” are longer than usual: they almost close after the “B,” so it seems that the “S” is torn off – located separately from the rest of the characters.

The predominant color in the logo is red: it is most often present. The second position is blue. It is followed by white, which acts as a background palette. At different times, light brown and beige were also in use.

Chicago Cubs color codes

Blue Hex color: #0e3386
RGB: 39 59 129
CMYK: 100 58 0 21
Pantone: PMS 294 C
Red Hex color: #cc3433
RGB: 204 52 51
CMYK: 0 100 81 4
Pantone: PMS 186 C

What is the Chicago Cubs logo?

The Chicago Cubs logo resembles a rondel in color, shape, and structure, but not classic, but stylized. Its base is a white circle with a big bold C in it. It’s part of the baseball team’s name; only the UBS is not positioned to the right – they are placed directly inside the C. The borders of the emblem are outlined with a wide blue ring.

When were the Chicago Cubs founded?

The team debuted on April 29, 1870, as Chicago White Stockings. But the official date of its creation is considered 1876, when it joined the National League as a founding member. And the current name (Chicago Cubs) was given to the franchise in 1907.

Who came first, White Sox or Cubs?

The Chicago Base Ball Club was the first to appear, named Chicago White Stockings shortly before its debut in 1870. It was renamed the Chicago Cubs almost 40 years later – in 1907.

Who founded the Chicago Cubs?

The Chicago White Stockings team, preceding the Chicago Cubs, was founded by enthusiasts who wanted to compete with Cincinnati Red Stockings. But William Ambrose Hulbert made a much larger contribution to the development of the club. Once in charge, he made it more organized and initiated the creation of the National League of Professional Baseball Clubs.