China Southern Logo

China Southern LogoChina Southern Logo PNG

The China Southern logo is a brand symbol that conveys a deep direction and reflects its values. It is a two-tiered logo consisting of Chinese lettering at the top and the text “CHINA SOUTHERN” at the bottom.

The inscription in Chinese is made in blue – a color that symbolizes wisdom, stability, and reliability. The lower part of the logo is made in the same blue color, which complements the overall concept of the logo.

Before the logo is an image of an airplane wing, symbolizing the desire for development, progress, and dynamism. The wing is made of blue, which is associated with the sky and freedom. A red flower is depicted in the wing’s center, which means beauty, strength, and energy.

The China Southern Emblem conveys powerful emotional signals that the company is focused on growth, advancement, and forward movement. Its values include reliability, safety, comfort, and quality of service.

The China Southern brand is committed to making customers feel comfortable and confident during their flights. They offer high-quality services and flight safety, considering the latest technological advances. The company is actively developing and innovating in its work to improve the quality of service and satisfaction of its customers.

China Southern: Brand overview

Founded: 1 July 1988
Founder: China Southern Air Holding
Guangzhou, Guangdong, South China

Meaning and History

China Southern Logo History

1988 – 2004

China Southern Logo 1988

2004 – 2007

China Southern Logo 2004

2007 – today

China Southern Logo

China Southern color codes

Royal Blue Hex color: #002052
RGB: 0 32 82
CMYK: 100 61 0 68
Pantone: PMS 655 C
Rich Electric Blue Hex color: #0093d0
RGB: 0 147 208
CMYK: 100 29 0 18
Pantone: PMS 2925 C
Imperial Red Hex color: #ed1b2f
RGB: 237 27 47
CMYK: 0 89 80 7
Pantone: PMS 1788 C