Citi: Brand overview
Founded: | 1976 |
Founder: | Sanford Weill, Samuel Osgood |
Headquarters: | New York, United States |
Website: | citigroup.com |
Meaning and History
What is Citi?
This is one of the largest banks in the world, operating in more than 160 countries and being a major player in the global financial services industry. It provides various financial services and products to individuals, businesses, governments, and institutions. Its activities include asset management, securities brokerage, corporate and investment banking, credit cards, and consumer banking. The bank is renowned for its advanced digital banking approach and ability to serve various markets, including emerging economies and thriving financial centers.
1976 – 1980
1980 – 1998
1999 – 2007, 2011 – 2023
2007 – 2011
2023 – today
Citi color codes
Dark Midnight Blue | Hex color: | #003b70 |
---|---|---|
RGB: | 0 159 112 | |
CMYK: | 100 47 0 56 | |
Pantone: | PMS 654 C |
Maximum Red | Hex color: | #da261c |
---|---|---|
RGB: | 218 38 28 | |
CMYK: | 0 83 87 15 | |
Pantone: | PMS Bright Red C |