CJ Entertainment Logo PNG
A large media company that produces entertainment content, makes films, produces music, and develops computer games cannot capture all its activities in a single emblem. Therefore, the CJ Entertainment logo is more abstract than concrete. The logo symbolizes diversity, a good mood, and a creative approach to business.
Meaning and History
It is a significant player in South Korea’s film market, with roots dating back to 1995, when Cheil Jedang invested in DreamWorks SKG. At the same time, he launched the Multimedia Division service and, in the fall, turned it into CJ Entertainment, securing a debut film-rental contract. A few years later, to consolidate the achieved positions, the founder opened the first multiplexes in South Korea. This happened in 1998.
These steps led the company to its heyday and its greatest role in the South Korean film industry. Most film studios closed during the Asian financial crisis (1997-1998). By contrast, CJ Entertainment benefited significantly, as demand for Korean films was high by the end of the millennium. The rapid rise led to the emergence of a corporation of the same name, officially established in 2000.
This was followed by a series of major mergers with smaller media companies t, forming J E&M, an entertainment and media company. In 2018, CJ Entertainment merged again. After that, the company began operating under CJ ENM’s control. Along with its development, its identity has also evolved. At the same time, it remained within the usual framework, with the same style, design, and concept. Even the logos’ colorfulness was preserved. There are four of them in total.
What is CJ Entertainment?
CJ Entertainment is a South Korean media company specializing in film production and distribution. It originated in 1996 as the Multimedia Division. Its founder is Cheil Jedang, and the current owner is CJ Group. The studio’s headquarters are in Seoul.
1996 – 2001
Before the millennium, the film company used a classic logo adapted for the screen. Therefore, its basis was a horizontal rectangle, divided in the center by a thin green stripe. At the top, the phrase “Cheil Jedang” appeared, with the first letters extending below the line. It was complemented by two wide rings, one light blue and the other red. Below the line, the media service’s name appeared in silver-white capital letters. The text below was typed in Korean. The background was a dark blue, fading from blue (in the middle) to almost black (at the edges).
2001 – 2004
The designers kept the screen shape and the media company’s name, removing everything else. The rectangle’s edge was distinctly black. It was followed by a dark blue background, where the metallic inscription “CJ Entertainment” was emblazoned. The letters were glossy, with a blackout stripe in the center. They were all in uppercase. A red graphic icon sat at the end (next to the “T”). It was an upward-pointing triangle with a dot at the top.
2004 – 2013
The visual identity update brought about major changes. The rectangle is filled with black. The lettering color was changed to white. The graphic element moved inside the text, filling the space between the two parts of the title. At the same time, the designers redrew it: instead of one triangle, three petals appeared in red, orange, and blue. The light gradient made them look glossy and voluminous.
2013 – today
Now, the CJ Entertainment logo may look different from before, but it isn’t. It uses similar motifs, colors, and glyphs. The inscription is stylized like the debut version; it uses almost the same grotesque, with even letters and diagonally cut, rounded outer corners. Even though all the characters are capital, “C” and “E” are much larger than the others. “J” is shifted down and extends below the baseline. In “A,” the crossbar doesn’t meet the left leg, leaving a small gap. The multi-colored petals are arranged the same as in the previous emblem. The difference is only the absence of a glossy sheen and a three-dimensional effect. The background rectangle is absent here, but the inscription’s length and height imply its presence.
Font and Colors
The visual identity of the South Korean film company has evolved while keeping the key style, so each new version of the logo is similar to the last. Their key characteristics are:
- A rectangular background (dark or light).
- A bright detail (two rings, one triangle, or three oval petals).
- An inscription (service name).
Like the current one, the debut logo is made grotesquely. The second uses a typeface similar to Alethia Pro Book but with wider, squatter letters. The third emblem is an inscription set in Antiqua, reminiscent of Lagu Serif Extra Bold by Alessio Laiso Type or Relato Bold by Emtype Foundry. Each borrows a certain element.
The corporate palette is consistently bright. It is dominated by red, green, orange, and blue in several shades (from blue to blue-black). Also available in white and metallic silver.