Clorox Logo

Clorox Logo PNG

The Clorox logo is bright and soft. It speaks of the cleanliness and order that come with the company’s products. The emblem warns of cautious handling of the contents of the bottles and the need to protect the skin.

Meaning and History

The brand’s emblem has changed several times, but some elements chosen at the very beginning have been preserved throughout its history: the diamond shape, red stripe, and large white name in the center. The composition’s consistency indicates the brand’s correct positioning since its inception. Minor adjustments to the details are the result of management changes and the desire to look more modern.

What is Clorox?

A brand of household products with chlorine: bleach, toilet cleaner, stain removers, and disinfecting wipes. It ranks 7th on the list of the 100 most sustainable companies in the US. Net profit amounts to $2 billion.

1914 – 1937

The first emblem of the brand is very informative and conveys the maximum amount of information about the product.

The diamond shape and red border are reminiscent of special chemical product labels, warning of cautious handling. The red edging is a symbol of danger. The technique says, “Attention!”

The Clorox name, placed in the center, indicated a cleaning product containing chlorine. Chemical compounds with this element require special handling and working with gloves. Therefore, the buyer had to read the information carefully.

The name is Clorox was derived from parts of the words chlorine and oxide, which were part of the bleach.

The white color of the name and the internal text in the diamond additionally indicate the properties of the product – whitening. Stains and dirt are removed after adding chlorine liquid.

Inside the red border, there is full decryption of what exactly is being sold: a cleaning and washing liquid agent.

Above the name, it is indicated that Clorox is a trademark patented in the United States. Below are the manufacturer’s details: Clorox Chemical Company, located in Oakland.

Thanks to the scrupulous approach to creating the logo, the buyer immediately knew what and from whom they were purchasing.

1937 – 1957

1957 – 1997

1997 – 2018

2018 – today

In 2018, the company expanded its horizons and acquired Nutranext Business, a manufacturer of medications and supplements. The achievement is reflected in the new logo.

A hundred years after the first variation, the logo looks more free and artistic. The diamond shape has more rounded corners, and the red border seems casually thrown onto the blue background. The yellow base peeks out from underneath in places. The Clorox inscription takes center stage and the foreground, extending beyond the background onto the red part.

The main meaning is preserved and evokes an association with a liquid that requires careful handling. However, the casual, slightly cartoonish lines create a more friendly and comradely feeling. The image also resembles a pill, which the corporation now manufactures. In this interpretation, the red ribbon embodies the beauty and health that arise after taking vitamins and minerals.

Font and Colors

The brand’s logo is bright and colorful. It includes a whole range of colors:

• Red – the color of danger. Draws attention. Highlights the main points. It is the color of beauty and attractiveness.
• Blue – the shade of water and chlorine-containing substances. Indicates the liquid form of the bleach.
• Yellow – a symbol of joy and pleasant emotions obtained from the results of using the product.
• White – the color of purity, a hint of snow-white fresh laundry. The color of health. Indicates an emphasis on eco-friendliness: the company is actively working to reduce its carbon footprint.

The font of the inscription is OPTIAkrogroteskBold-Cond. Capital letters indicate the scale of the corporation, which, in addition to the Clorox brand, produces goods under a dozen brands.

Clorox color codes