Clorox Logo PNG
The Clorox logo is bright and soft. It speaks of the cleanliness and order that come with the company’s products. The emblem warns of the need to handle the contents of the bottles with caution and to protect the skin.
Clorox is an American manufacturer that began producing bleach. The product range later expanded to include cleaning and washing agents and personal hygiene products. The company’s revenue is $89 billion. The main production facilities are located in the United States, Canada, and Latin America.
Meaning and History
The brand’s emblem has changed several times, but some elements chosen at the very beginning have been preserved throughout its history: the diamond shape, red stripe, and large white name in the center. The composition’s consistency indicates the brand’s correct positioning since its inception. Minor adjustments to the details are due to management changes and a desire to look more modern.
What is Clorox?
A brand of household products with chlorine: bleach, toilet cleaner, stain removers, and disinfecting wipes. It ranks 7th on the list of the 100 most sustainable companies in the US. Net profit amounts to $2 billion.
1914 – 1937
The first emblem of the brand is very informative and conveys as much information about the product as possible.
The diamond shape and red border are reminiscent of special chemical product labels that warn of caution. The red edging is a symbol of danger. The technique says, “Attention!”
The Clorox name, centered, indicated a cleaning product containing chlorine. Chemical compounds containing this element require special handling and should be handled with gloves. Therefore, the buyer had to read the information carefully.
The name Clorox was derived from parts of the words chlorine and oxide, which were part of the bleach.
The white color of the name and the internal text in the diamond also indicate the product’s whitening properties. Stains and dirt are removed after adding chlorine liquid.
Inside the red border, there is a full decryption of what exactly is being sold: a cleaning and washing liquid agent.
Above the name, it is indicated that Clorox is a trademark patented in the United States. Below are the manufacturer’s details: Clorox Chemical Company, located in Oakland.
Thanks to the scrupulous approach to creating the logo, the buyer immediately knew what they were purchasing and from whom.
1937 – 1957
1957 – 1997
1997 – 2018
2018 – today
In 2018, the company expanded its horizons and acquired Nutranext Business, a manufacturer of medications and supplements. The achievement is reflected in the new logo.
A hundred years after the first variation, the logo looks freer and more artistic. The diamond shape has more rounded corners, and the red border seems casually thrown onto the blue background. The yellow base peeks out from underneath in places. The Clorox inscription takes center stage and the foreground, extending beyond the background onto the red part.
The main meaning is preserved and evokes an association with a liquid that requires careful handling. However, the casual, slightly cartoonish lines create a friendlier, more comradely feeling. The image also resembles a pill, which the corporation now manufactures. In this interpretation, the red ribbon embodies the beauty and health that arise after taking vitamins and minerals.
Font and Colors
The brand’s logo is bright and colorful. It includes a whole range of colors:
- Red is the color of danger. Draws attention. Highlights the main points. It is the color of beauty and attractiveness.
- Blue is the shade of water and chlorine-containing substances. Indicates the liquid form of the bleach.
- Yellow, a symbol of joy and pleasant emotions, is obtained from the product’s results.
- White, the color of purity, a hint of snow-white fresh laundry. The color of health. Indicates an emphasis on eco-friendliness: the company is actively working to reduce its carbon footprint.
The font of the inscription is OPTIAkrogroteskBold-Cond. Capital letters indicate the scale of the corporation, which, in addition to the Clorox brand, produces goods under a dozen brands.