Versant unveiled an updated look for CNBC, revisiting its brand identity following its separation from NBCUniversal. The channel has abandoned the peacock mark, previously regarded as its symbol, and now uses an exclusively typographic form.
Nearly three decades later, CNBC has dropped the recognizable NBC peacock and introduced a new symbol for the network. The update took effect on Saturday morning, December 13, 2025. Viewers had already been introduced to the new style during a presentation at Versant Investor Day held earlier in the month.
In the updated image, CNBC emphasized the channel’s history and financial focus. The new logo references the classic 1989 mark and centers on the letter N. The letter carries a double meaning. On one hand, it points to the brand’s origins. On the other hand, an upward-pointing arrow appears within the negative space.
The arrow motif has held an important place in CNBC’s identity since 2023. That was when the element first appeared in the channel’s on-air graphics. The arrow shape was constructed from squares and associated with growth and a successful trading day in financial markets. In its outline, a subtle echo of the NBC peacock feather appears, a visual reminder of the channel’s former symbol.
The letters in the new CNBC logo are set tightly and echo the construction of the original late 1980s mark. The letter B lost the small downward-pointing arrow. In typography, the channel moved away from NBC Tinker and adopted Gotham, creating a restrained appearance.
The color system also changed. A bright blue tone, introduced on air two years ago, became the primary color. The arrow received a saturated neon blue shade.
The company produced a separate promotional video highlighting the logo’s history and the channel’s full name, Consumer News and Business Channel. The piece emphasizes the brand’s independence and highlights its distance from NBC.
As of December 13, the network switched to the new style, updating studio design, program opens, and advertising materials. For the audience, a new chapter begins in the brand’s history as it once again asserts its presence in the financial news market.
The rebranding process was driven by changes in the corporate structure, when CNBC, together with MS NOW, moved under Versant’s management. At the same time, CNBC, unlike the subsidiary network MS NOW, retained the right to use its name for another five years. As part of the changes, only the arrow will remain in the logo, a long-standing indicator of market movements for viewers of the channel’s broadcasts.
The updated look has already launched across all digital platforms and on broadcast. The goal of the changes is to emphasize the channel’s position as a primary source of business information, strengthen its professionalism, and mark its distinction from other news media.