Cobalt Air’s logo combines artistic flair with a corporate approach that speaks to the airline’s dual focus on aesthetic enjoyment and operational excellence. The logo epitomizes aviation service and the total feeling of flying in the sky. It lets potential customers know that this is not just a means to an end but a journey to be enjoyed.
Cobalt Air: Brand overview
Founded on June 1, 2016, Cobalt Air was one of the pioneers in the aviation industry in Cyprus, seizing the opportunity after the disbandment of the flagship carrier Cyprus Airways in 2015. From a hub at Larnaca International Airport, Cobalt Air has quickly transformed itself into a gateway to exciting travel for residents and visitors to Cyprus, redefining the sourcing possibilities.
Setting its sights high, Cobalt Air embarked on its maiden flight from Larnaca to Athens, marking the beginning of a remarkable ascent. In just one year, from June 2017 to October 2018, the airline became the second largest operator at Larnaca International Airport, occupying an impressive 8.2% of the airport’s weekly capacity, second only to Aegean Airlines.
Having gained momentum, Cobalt Air aims to surpass Aegean Airlines and become the airport’s leading carrier by the summer of 2018. The airline had grand expansion plans that promised to outshine its competitors. However, despite its rosy prospects, Cobalt Air faced insurmountable financial difficulties, resulting in the sad decision to cease operations on October 17, 2018.
Meaning and History
What is Cobalt Air?
Cobalt Air hails from Nicosia, and after making Larnaca International Airport its base airport, Cobalt Air has taken its place in the Cypriot aviation industry. Founded in 2015, the airline made its first flight in 2016 and quickly established itself as a reliable service provider in the region. Despite its relatively short existence, ceasing in 2018, the company’s influence and legacy in the Cypriot aviation sector remains significant. Over the years, the company has connected the Mediterranean to numerous destinations in Europe, Asia, and the Middle East. It filled a significant void left by the liquidation of the country’s former flagship carrier, Cyprus Airways.
2015 – 2018
The Cobalt Air logo appears strict yet retains originality, evoking associations with reliability and dynamism. Its foundation seamlessly integrates text and graphic elements to form a unified symbol. The main focus is on the letter “T,” whose top crossbar is reimagined as two strokes symbolizing wings—a subtle reference to the company’s aviation activities.
The strokes differ in length and color, adding depth and visual rhythm. The first stroke, long and deep cobalt blue, extends to the right, evoking the horizon and a sense of perspective. The second, shorter stroke, in a light blue shade, resembles a clear sky and is positioned below, creating the illusion of movement. The color scheme symbolizes the company’s professionalism and connection to the sky.
The text is rendered in uppercase letters using a sans-serif font, lending a strict and modern appearance. The upper curve of the letter “C” is slightly elongated, adding elegance and sophistication to the overall composition. The entire inscription is in a rich cobalt blue, emphasizing the brand’s identity and conveying a sense of reliability and stability.
The Cobalt Air emblem reflects forward movement, progress, and lightness. This is expressed in the diagonal strokes of the “T” and the minimalist yet impactful font. The name, which includes the word “cobalt,” references strength, confidence, and clarity—qualities that align with an airline focused on delivering high-quality services and comfort.