Cobham Aviation Services Australia Logo PNG
The Cobham Aviation Services Australia logo vividly represents the company’s longstanding role in Australian aviation, connecting remote areas with the continent’s major cities. The emblem highlights critical services, including freight transport, charter flights, and emergency response operations. The design embodies resilience and adaptability, essential for navigating Australia’s vast and varied terrains, from bustling coastal cities to rugged rural areas.
Cobham Aviation Services Australia: Brand overview
Cobham Aviation Services Australia, now known as National Jet Express, settled in the vibrant city of Perth, Western Australia, and made its first flight in the aviation industry in 1988. Initially specializing in charter services for the resource sector, the company has expanded to provide many aviation services to the local community.
In 2006, National Jet Express strengthened its commitment to integrated service by acquiring National Jet Systems, a well-known regional airline headquartered in Adelaide. This strategic acquisition broadened the scope of National Jet Express’ operations, expanding its fleet and enhancing its ability to provide customers across Australia and beyond a wide range of services.
In 2019, a significant metamorphosis occurred as Cobham Aviation Services Australia was transformed into National Jet Express and became part of the Cobham Group’s Regional Services division.
Meaning and History
What is Cobham Aviation Services Australia?
Cobham Aviation Services Australia, based in Perth, Western Australia, and now operating as National Jet Express, has long been a prominent figure in the Australian aviation sector. The company was founded in 1989 and, over the years, has built a reputation as a reliable charter airline and comprehensive aviation service provider. Originally operating under the name National Jet Systems, the company was later renamed Cobham Aviation Services Australia and, more recently, National Jet Express. The company’s operations cover a variety of services, including cargo, charters, and specialized aviation solutions.
Before 2009
As it was known until 2009, Cobham Aviation Services Australia used prominent geometric elements in its initial logo, effectively conveying high speed and dynamism. The design included expanded and narrowed lines, creating a visual effect of receding perspectives, symbolizing forward momentum and continuous movement.
The logo’s edges and sharp, straight turns emphasize the company’s punctuality, organization, stability, and reliability. These design elements were deliberately chosen to reflect Cobham Aviation Services Australia’s commitment to precision in all operations and affirm its reputation as a dependable carrier.
The company focuses on flight safety, a paramount priority in the aviation industry. Safety and passenger trust are central aspects of its branding strategy.
The logo includes short and long lines that symbolically represent the chartered and regular flights operated by the company across the continent. This reflects the company’s broad range of services and highlights its flexibility in providing various air transport options.
Finally, the blue shades in the logo establish a vivid connection with the sky, emphasizing the company’s aviation specialization and strong link with flying. This color enhances the brand’s association with the high standards, freshness, and reliability expected in air travel.
2009 – today
The logo of the Australian airline features only one word from its long name – “Cobham.” This word adorns the fuselage and all advertising paraphernalia, which is important in marketing the service. The connection with flight is conveyed by two details: the sky-blue color and the shape of the letters. Rounded glyphs resemble the aerodynamic elements of an airplane. For example, the letter “H” looks like two wings connected by a horizontal bar. The inscription is made in uppercase font. Italic letters fill the static emblem with powerful energy.
The choice of sky-blue color will likely evoke a feeling of freedom and openness associated with the sky and flight. The aerodynamic shape of the letters emphasizes the company’s industry and shows innovation and vision. Using italic letters in the logo gives it dynamism, enhancing visual appeal and making it memorable.
