Cocomelon Logo

Cocomelon LogoCocomelon Logo PNG

The Cocomelon logo is childish and cheerful. Designed as a friendly character, it appeals to little ones. The emblem invites you to experience new sensations and learn in a light song form.

Cocomelon: Brand overview

Cocomelon’s origins date back to 2006, when Jay Jeon and his wife created the YouTube channel ThatsMEonTV. Initially, the channel served as an educational tool for their children. With a background in animation and cinematography, Jay produced simple instructional videos using basic 2D animation to teach fundamental skills to kids.

2013, the channel was renamed ABC Kid TV to reflect its educational focus. Around this time, the content evolved from simple animations to more advanced 3D-animated music videos. Working from their home in California, the couple steadily enhanced the quality of the animation and music.

A major turning point came in 2018 when the channel was rebranded as Cocomelon, coinciding with a rapid rise in popularity. The new name was chosen for its child-friendly appeal and memorability. During this period, the team expanded to include professional animators, composers, and educators to produce higher-quality content.

By 2019, the channel had become the most-watched YouTube channel in the United States. Its unique approach, combining educational and entertaining elements in each video, contributed to its widespread success. Iconic characters like baby JJ and his family became beloved by children worldwide.

In 2020, the channel reached a significant milestone when Moonbug Entertainment, a British company, acquired it. This acquisition enabled the brand to expand and reach new platforms. That same year, its content debuted on Netflix, significantly increasing its audience.

In 2021, the brand introduced various consumer products, including toys, books, clothing, and other items featuring its popular characters. Partnerships with major retail chains ensured widespread distribution of these products.

In 2022, the company continued expanding its reach by launching new series on streaming platforms, developing content tailored to different age groups, and introducing videos in multiple languages to appeal to a global audience.

In 2023, growth accelerated further. The brand expanded its product range, hosted live events featuring its characters, and released an educational mobile app. The company also enhanced its animation and music while exploring new technologies and teaching methods.

Success lies in combining engaging stories, memorable songs, and high-quality educational content. Each video is carefully developed with educational goals in mind and thoroughly reviewed before release.

Today, the channel continues to create new content and expand its presence across various platforms. The company regularly launches new shows, introduces additional products, and explores innovative ways to connect with its audience.

Meaning and History

Cocomelon Logo History

The Cocomelon logos embody the idea of the channel’s gradual progression from a hobby to a multimillion-viewer portal, which has brought fortune to the founders’ family. Each sign marks a successive stage, moving from the private to the common and then to the original. The modern logo is unique and exclusive, distinguishing the portal amidst thousands of children’s content. Rebranding is associated with rethinking concepts and changing names. Three logos represent three different channel names.

What is Cocomelon?

It’s an internet channel on YouTube offering English-language educational songs and rhymes for toddlers up to 3 years old. It teaches numbers, colors, letters, shapes, and other age-appropriate content. The page has 159 million subscribers. The franchise includes a website, social media pages, and a specialized store with children’s products featuring the channel’s characters.

2006 – 2013

ThatsMEonTV Logo 2006

The first emblem consisted of a circle, within which a child held a TV, looking through its screen. At the bottom was the abbreviation “TV.”

Korean journalist Jay Jeon created the channel for his children’s free education and learning. He filmed and uploaded videos with his wife. The phrase “This is me on” was used in the logo to allow children to associate themselves with the characters. The phrase was based on a children’s English song about body parts with the same name: “This is me!”

The television is depicted as a red frame, similar to the YouTube logo. The child is bald and dressed in a baby onesie, hinting at the young age of the audience.

The circle symbolizes harmony and the small world of children. The channel is like a special planet that toddlers enter when watching videos. The two stars at the beginning and end of the inscription enhance this impression.

Bright colors immediately catch the attention of children.

2013 – 2018

ABCkidTV Logo 2013

It was only in 2013 that the channel moved to the idea of cartoons and videos for all children. A logo change marked this new era. Until 2013, the channel featured short 2-minute videos focused on teaching kids the alphabet – precisely the goal pursued by the Jeon couple.

The 2013 rebranding expanded the content, reflected in the change in the logo and the infant’s disappearance. The viewer’s age increased to 3-4 years, as did the duration of the videos.

The new emblem featured the image of a television held by a child’s hands. The screen was transformed into a chalkboard, with the new channel name, ABC Kid TV, above a ladybug. The insect symbolizes curiosity and a desire to explore the world.

The letters on the chalkboard indicate that the audience has matured and is transitioning to more serious educational videos.

2018 – today

Cocomelon Logo

The Cocomelon logo embodies an image directly related to the channel’s name and philosophy geared toward children. The central element of the design is a stylized watermelon head that combines the shapes of a television set and a fruit rind. This emphasizes the entertaining and educational nature of the content, creating associations with something sweet, bright, and engaging.

The watermelon rind is designed with green stripes, giving it a natural and organic appearance. At the top of the watermelon are two antennas, colored purple and blue, symbolizing a connection to television content. The slightly curved antennas add a playful element, appealing to young viewers.

The central face of the watermelon is rendered in pink tones, creating a warm and friendly impression. The black oval eyes, with highlights, give the character a cute expression, while the smile completes the character, evoking positive emotions in viewers. The cheeks are accented with red blushes, further enhancing the association with childlike innocence.

A signature feature of the logo is the ladybug perched on the upper left corner of the “television.” This symbol reinforces the themes of friendliness and nature while referencing the style of the videos, where the ladybug appears at the beginning and end of each video. Its realistic red-and-black coloring contrasts with the green and pink elements of the main logo.

Beneath the watermelon image is the channel’s name, presented in multicolored letters. Each letter is painted in a bright hue (red, orange, yellow, green, blue, and purple), symbolizing the variety of the content. The font features soft lines and rounded shapes, aligning with the overall concept of the logo — simplicity, kindness, and accessibility.

The name itself is a combination of words created to be easy for children to pronounce. It is thought to blend “coco” (coconut) and “melon” (melon or watermelon), emphasizing the fruit theme. Cocomelon is where children learn about the world through songs, animation, and educational elements, making the logo appealing and deeply symbolic.

Font and Colors

The Cocomelon logo includes the following:

  • All the colors of the rainbow.
  • Reflecting the diversity of content.
  • The distinctness of children from each other.
  • The unique world that children are yet to explore.

The font is voluminous; the letters O are replaced with M&M’s candies, making the inscription unique and “sweet.”