When cable TV networks began to develop actively, the Cox Enterprises conglomerate decided to master this direction and acquired CATV systems in several cities. So in 1962, he had a subsidiary organization Cox Broadcasting Corporation. Six years later, the owners separated the cable business from the broadcast business and created a new brand, Cox Cable Communications. And in 1982, it was renamed Cox Communications. It is now one of the largest telecommunications companies in the United States and offers many services.
Meaning and History
Each major Cox Enterprises business unit has its branding. This primarily concerns the private enterprise’s Cox Media Group, Cox Automotive, and Cox Communications. They have different names and individual logos that are not related to each other, either in design or color. The parent company is also no exception: it uses its identity system and is in no hurry to introduce a single branding for its subsidiaries.
The emblem of telecommunications giant Cox Communications has evolved with him. It dates back to 1962 when the Cox Broadcasting Corporation appeared. Most of the design changes were related to the cable operator’s reorganization, which changed its legal status and name quite often. But in any case, the word mark included the inscription “COX” (until 1970 – “CBC”), decorated in different styles.
1962 – 1970
In 1962, the radio company Cox Enterprises acquired several cable networks to form the Cox Broadcasting Corporation 1964. The new structure combined two business lines: cable and broadcast. Its services were used by tens of thousands of subscribers from all states, so the emblem depicted a black outline map of the United States. The designers divided the country’s territory into three parts, and each placed one letter from the abbreviated brand name: CBC. The lettering and intermediate lines were white.
1970 – 1979
With the introduction of the updated logo, the US map disappeared. The telecommunications company began to use the wordmark with its full name. “COX” was written in large, bold type in the middle. At the bottom was the phrase “Broadcasting Corporation,” where all letters except the first were lowercase. To style the text, the designers chose two different sans serif typefaces and permanent black color.
1979 – 1996
In 1968, the cable business became part of the newly formed Cox Cable Communications division. After some time, this brand got a logo with a stylized inscription “COX.” “C” and “O” looked like two identical half rings. They were turned over on their side and connected like links of one chain. The “X” looked like two crystals folded crosswise. Numerous angles, straight lines, and irregular geometric shapes made the word very illegible. The primary color remains black, and the secondary color remains white.
1996 – 2007
In 1995, Cox Communications, formed in 1982 based on Cox Cable Communications, once again received a public company’s status. And two years later, she added telephone services to the list of services, which became possible after adopting the Telecom Act in 1996.
In the wake of these events, the telecommunications giant updated the logo. For the first time, he had a multi-colored sign that looked bright and unusual. At the same time, the standard arrangement of the elements has not changed. Above, as before, was the big word “COX,” and the second part of the name occupied the bottom line. The letters in “COMMUNICATIONS” were also in capital letters, although they were much smaller.
The designers chose light blue as their main color. But the logo was not monochrome because one of the diagonal “X” lines was divided into three stripes: red, green, and blue.
2007 – 2018
The updated logo was missing the word “COMMUNICATIONS,” and the “COX” was given a gradient. The complementary colors have disappeared, but more shades of blue have appeared. As a result, the letters became three-dimensional.
2018 – today
In 2018, the company made the logo simple and friendly. To do this, the designers removed the three lines in the letter “X,” removed the glossy effect, rounded all the corners, and chose a thinner font. The gradient remains only in the middle: the left side “O” is light blue, and the right side is green.
Font and Colors of the Emblem
When Cox had a red-green-blue icon, it represented the RGB color model, the standard for digital pixel monitors and modern televisions. The current emblem has no hidden meaning. It was created to look confidential and correspond to the slogan “Bringing us closer.”
The logo contains only one word, “COX,” without additional decorative elements. The “C” is very similar to the “O” that had the left side cut off. This is what the letter looks like in one of the Futura versions. The designers modified the standard font to create a custom typography style.
The green and blue color scheme are less symbolic than a palette based on a combination of red, green, and blue. But the design corresponds to modern trends: there is no chrome shine and three-dimensional shadows. The gradient is present only in the very center. The “C” is completely green, and the “X” is blue.