CPB Logo


Despite its massiveness, the CPB logo is simple. It lacks intricate elements or deep concepts. It’s straightforward and clear: an emblem that literally represents the brand. Its minimalism is linked to the accessibility of programs aimed at the country’s general population.

CPB: Brand overview

CPB (Corporation for Public Broadcasting) is an American media company. It is a non-profit organization created to support public broadcasting, thus focusing on telecommunication services with quality content, funding 1,400 local television and radio stations. The corporation was established in 1967 when Lyndon B. Johnson signed the Public Broadcasting Act. Its central management is located in Washington, D.C.

Meaning and History

CPB Logo History

The Public Broadcasting Act of 1967 requires CPB to be transparent, clear, objective, and balanced to avoid the perception that the leadership is covertly pursuing an internal policy. That is, national programs must cover events soundly, and the distribution of funds among them must be objective, without personal priorities. This requirement is clearly conveyed in the concise and simple logo of the Corporation for Public Broadcasting. The designers chose the only suitable option that does not suggest any extraneous ideas – only the principles of fairness, honesty, and law and order.

What is CPB?

CPB is the abbreviation for Corporation for Public Broadcasting. It is a non-profit organization that finances local television and radio stations, distributing 70% of its revenues among them. The organization has existed since 1967 – from the moment Lyndon B. Johnson ordered support for public broadcasting for widespread public access. The company was established as mandated in the Public Broadcasting Act. Its headquarters is located in Washington, D.C.

1967 – 1969

Corporation for Public Broadcasting Logo 1967

The CPB logo consists of an abbreviation – strict, business-like, concise. The inscription is made with extra-bold block-style letters. The glyphs are spaced optimally apart, making them highly readable. They have no serifs, and the balanced combination of straight and curved lines makes them as comprehensible as possible. At the same time, the text conveys formality, demonstrating the corporation’s high significance. All elements of the emblem are colored black.

1969 – 1975

Corporation for Public Broadcasting Logo 1969

The designers “encrypted” the name, compactly combining all components of the abbreviation. They gathered three capital letters in the center, which are well discerned among stripes of different thicknesses: wide (vertical) on the right and left, thin (horizontal) on the middle. This difference not only adds dynamics to the logo but also makes the glyphs recognizable, as “P” looks like “B” without the bottom segment, and “C” has the initial form of “B” without the central part. The improvised monogram is taken in a solid ring, which, due to a thin white stroke, also has the form of “C.” Overall, it is a multi-structured word symbol.

1975 – 1983

Corporation for Public Broadcasting Logo 1975

During this period, the beginnings of the rounded logo appeared, where all letters resemble rings with one open side – at the point where the line does not connect with the opposite stroke. The font was shifted to lowercase, making “p” and “b” look like mirror opposites of each other, with ends pointing in different directions. The logo is colored in black.

1983 – 2001

Corporation for Public Broadcasting Logo 1983

The emblem’s transformation is linked to the addition of another ring in addition to those forming the letters. The inscription is enclosed within a common frame and, thus, centrally positioned. The leg of “p” and the top of “b” are so extended that they reach the edge of the circle and merge with it, forming a unified structure. Only the first glyph of the abbreviation – “c” – stands alone. The font remained lowercase but gained miniature serifs.

2000 – today

Corporation for Public Broadcasting Logo

The emblem features the abbreviation in an unusual placement – inside a blue square, not a white circle. Lowercase letters are positioned in the center and made more recognizable as the developers connected all lines in “b” and “d,” leaving no gaps. Conversely, they enlarged the slit in “c,” expanding it several times. The designers removed serifs and hints of them to emphasize the corporation’s transparency, honesty, and professionalism. Protruding stripes became even longer, now connecting with the edge of the geometric figure and blending with the surrounding space, demonstrating the company’s openness.

Font and Colors

CPB Emblem

Individual fonts have been selected for the inscriptions in logos from different years, adapted to the design of the graphic elements. Some are heavy, geometric, and blocky; others are light, smooth, and thin. In most cases, they have many curves and few angles, making them appear like rings.

CPB Symbol

The corporate palette is businesslike and strict. It predominantly features the classic combination of black and white. The former is used for the inscriptions, the latter for the background. Later, another color was added – blue, signifying honesty, openness, and aspiration for development.