Craigslist is an American web service that offers classified advertising in various ways, including sales, employment, rental housing, community service, private services, discussion forums, and more. It appeared in 1995 on the initiative of Craig Newmark, a relative newcomer in San Francisco, very interested in getting to know the city and its people in detail. Having started as a small local service, the advertising site now covers 70 countries of the world.
Meaning and History
The author of a thematic resource, where you can find out everything and everything, began with mailing lists that he introduced for his friends and acquaintances. The founder sent them email lists of upcoming events that interest anyone involved in software development and the Internet. The newsletter also dealt with facts related to the region’s social life because it was not centrally moderated, and each subscriber added some messages, news, and offers from himself.
This is how the list gained popularity – the number of ads and subscribers increased dramatically. The categories were expanded that same year, so in 1996 Craigslist went from being a mailing service to a website providing useful and interesting information. Secret directions also appeared in it. So gradually, he went beyond San Francisco’s city and began to cover the United States and Canada’s neighboring settlements.
From the fall of 1998 to the spring of 1999, the site was called the List Foundation. But the virtual service had to abandon this name because, as it turned out, there were other organizations with the same name. Then came the current version of Craigslist, denoting a private commercial structure. Simultaneously, the founder realized how quickly his service was developing and how much attention it required, so he resigned from the engineer position and completely occupied the newly created resource.
In the spring of 2000, Craig Newmark already had nine employees. They all worked right in his apartment. In the same year, Jim Buckmaster joined the team, who gradually became the lead programmer and technical director of the web site. He played a huge role in her activities: he introduced personal categories, changed the design, improved the process of self-publishing ads, added a tagging system and search filters, and introduced the architecture of several cities.
In December 2019, Craiglist received a full iOS platform and a test version for Android. Therefore, now the advertising website’s logo is known to users in many countries of the world. And the company has only one and has not changed since its foundation.
Font and Colors of the Emblem
A modest sign hides a huge, extensive network with many ads on various topics, including scrupulous ones that provoked scandals in society. But, despite the platform’s high promotion, users do not want to see it differently, demanding to keep the minimalistic design. And it is laconic – only the name is presented on the logo, although the traditional sign of pacifists was in use for some time. The inscription is in lowercase letters and is colored purple.
Despite the classic spelling, the emblem has individual characteristics. First of all, they touch the drop-shaped points at “c,” “r,” “a.” Simultaneously, “g” has nothing of the kind, although, according to the rules of calligraphy, there should be a dot on the top protruding stroke. Also, the word “craigslist” has distinct curly serifs that are thin and sharp.
The writing style and the font for the name appeared by themselves – no one specifically invented them. It’s just that city dwellers, in the beginning, added ads themselves, using a standard tool that was at hand – text typed in Microsoft Word format. And the document is set to Times New Roman by default. As a result, this font remained the main one, bringing the web platform closer to the users it targets.
The palette of the emblem is also not original. The text mark in the Craigslist logo can be one of two shades: purple or blue. The first is the color of open and visited links in the search engine results. The second is the standard color of Internet links received on request. That is, the message board is focused on simplicity and maximum understanding for all visitors.