The mascot, in the form of a blue jay’s head, the letter C, and the Creighton Bluejays logo symbolize the sports department’s commitment to North American roots. The militancy, wilfulness, and inherent collectivism of this species have become a demonstration of the team’s main traits.
The athletic program in Omaha developed in the early 20th century without a fixed identity, using Hilltoppers or “White and Blue.” In January 1924, a public contest in the Omaha Bee established the “Bluejays” name. The first logo featured a perched bird, which was later replaced in 1941 by the stylized Billy Bluejay.
Basketball became the central sport, with documented play dating back to 1911–12 and early competition in the Missouri Valley Conference. In the 1950s, Bob Gibson stood out before joining the Harlem Globetrotters and later the St. Louis Cardinals, where he became a Cy Young winner and Hall of Fame player.
In the 1960s, Paul Silas led the NCAA in rebounds and later won NBA titles with the Boston Celtics and Seattle SuperSonics. Coach Red McManus introduced a faster system, leading to the 1962 NCAA Sweet Sixteen. Eddie Sutton and Dana Altman later brought consistent conference results and tournament appearances.
A major shift came in 2013, when Creighton University left the Missouri Valley Conference and entered the Big East Conference. Doug McDermott, active from 2010 to 2014, became a three-time All-American and national player of the year, finishing among the top scorers in NCAA history. His number was retired in 2023.
Rivalries with Villanova Wildcats and Georgetown Hoyas shaped the next phase. Baseball reached the College World Series in 1991 under Jim Hendry, later the Chicago Cubs’ general manager. Kyle Korver set a free-throw record in 2003 before building an NBA career.
Meaning and History
The image of the blue jay appears on almost every sports department’s emblem. Since 1990, it has been an anthropomorphic character. Artists depicted the bird with hands instead of wings and with expressive, emotional facial expressions. And they “dressed” it in blue shorts and a white T-shirt with the letter “C” on the chest.
From 1999 to 2012, the teams used the inscription “Jays” as a logo. The word rises diagonally, symbolizing growth and success. The two central letters are connected; the outer “J” and “s” stand separately. The font resembles handwriting, with characteristic uneven-thickness lines and smooth curves.
What is Creighton Bluejays?
The Creighton Bluejays are a sports division comprising 14 teams formed by students of Creighton University. It is based in Omaha, Nebraska, and represents the region in the Big East Conference, competing at the NCAA Division I level.
1972 – 1994
1994 – 2013
2013 – today
In 2013, developers modernized the design, replacing the long inscription “Jays” with the concise letter “C” (abbreviation for “Creighton”). However, the emblem is far from minimalist, as it features another element: the head of a blue jay, peeking out from the letter “C.” The bird looks menacing and combative. It is also bright because artists used several colors to create a 3D effect. The letter is also unusually framed: sharp serifs and two blue contours.




