Private Jesuit Creighton University participates in interuniversity competitions at Division I NCAA level. Exposes fourteen teams in eight sports to compete in the Big East Conference. They form the department of Creighton Bluejays, which got its name in honor of the little songbird that lives on the North American continent. She also became the invariable mascot of the players and still confidently leads them to victory.
Meaning and History
The image of a blue jay is present on almost every emblem of the sports department. Since 1990, and over the following years, she was an anthropomorphic character. Artists depicted a bird with hands instead of wings and with expressive emotional facial expressions. And they “dressed” her in blue shorts and a white T-shirt with the letter “C” on her chest.
In 1999-2012 teams used the inscription “Jays” as a logo. The word rises diagonally, symbolizing growth, and success. The two central letters are interconnected, the extreme “J” and “s” stand separately. The font resembles a handwritten one with characteristic lines of uneven thickness and smooth bends.
1990 – 1998
1999 – 2012
2013 – today
In 2013, developers modernized the design by replacing the long “Jays” inscription with the laconic letter “C” (short for “Creighton”). But the emblem is far from minimalism because there is one more element on it – the head of the blue jay, which peeks from the “C.” The bird looks menacing and warlike. It’s also quite bright because to create a 3D effect; the artists used several colors. The letter is also unusually framed: it has sharp serifs and two blue contours.