The blue jay head mascot, the letter C, and the Creighton Bluejays logo symbolize the athletic department’s commitment to its North American roots. Its belligerence, skittishness, and the inherent collectivism of the breed have become a demonstration of the team’s core traits.
Creighton Bluejays: Brand overview
Founded: | 1990 |
Headquarters: | Omaha, Nebraska, U.S. |
Website: | gocreighton.com |
Meaning and History
The image of a blue jay is present on almost every emblem of the sports department. Since 1990, and over the following years, she was an anthropomorphic character. Artists depicted a bird with hands instead of wings and with expressive emotional facial expressions. And they “dressed” her in blue shorts and a white T-shirt with the letter “C” on her chest.
In 1999-2012 teams used the inscription “Jays” as a logo. The word rises diagonally, symbolizing growth, and success. The two central letters are interconnected, the extreme “J” and “s” stand separately. The font resembles a handwritten one with characteristic lines of uneven thickness and smooth bends.
What is Creighton Bluejays?
Creighton Bluejays is a sports department comprising 14 teams formed from Creighton University students. It is based in Omaha, Nebraska, and represents the region in the Big East Conference, competing at the Division I level in the NCAA.
1990 – 1998
1999 – 2012
2013 – today
In 2013, developers modernized the design by replacing the long “Jays” inscription with the laconic letter “C” (short for “Creighton”). But the emblem is far from minimalism because there is one more element on it – the head of the blue jay, which peeks from the “C.” The bird looks menacing and warlike. It’s also quite bright because to create a 3D effect; the artists used several colors. The letter is also unusually framed: it has sharp serifs and two blue contours.
Font and Colors
Creighton Bluejays color codes
Dark Sapphire | Hex color: | #00235d |
---|---|---|
RGB: | 0 35 93 | |
CMYK: | 100 62 0 64 | |
Pantone: | PMS 27577 C |
Lapis lazuli | Hex color: | #005ca9 |
---|---|---|
RGB: | 0 92 169 | |
CMYK: | 100 46 0 34 | |
Pantone: | PMS 2945 C |
Argentinian Blue | Hex color: | #6cadde |
---|---|---|
RGB: | 0 92 169 | |
CMYK: | 100 45 0 34 | |
Pantone: | PMS 298 C |
Trolley Gray | Hex color: | #7e8083 |
---|---|---|
RGB: | 63 194 204126 128 131 | |
CMYK: | 4 2 0 49 | |
Pantone: | PMS Cool Gray 9 C |
Neon Silver | Hex color: | #c8c8c8 |
---|---|---|
RGB: | 200 200 200 | |
CMYK: | 0 0 0 22 | |
Pantone: | PMS 420 C |