The successful “Dallas” football club is represented by star-spangled symbolism, which is a tribute to the state’s past. The “Dallas Cowboys” logo features a symbol that earned Texas its nickname, “The Lone Star State,” reflecting its belonging to a unified national community.
The Dallas Cowboys are a professional football team based in Arlington, Texas. The franchise entered the National Football League in 1960 and was placed in the Eastern Division of the National Football Conference. A group of investors led by John Murchison and Clint Murchison Jr. founded the team, each holding 45%, with William Hawn, Bedford Wynne, and Toddy Lee owning smaller shares.
Before the Cowboys appeared, no NFL teams existed south of Washington. In the late 1950s, businessman Lamar Hunt tried to bring a league franchise to Dallas but was rejected. He responded by launching the American Football League in 1959 and founding the Dallas Texans. An AFL team in the city pushed NFL owners to reconsider expansion.
Approval of the Dallas franchise faced resistance from George Preston Marshall, who wanted to keep his team as the league’s southernmost. Clint Murchison secured the final vote through a behind-the-scenes deal involving the rights to Washington’s fight song “Hail to the Redskins,” which had been acquired from bandleader Barney Breeskin.
The franchise was officially established on January 28, 1960. Early name options included Dallas Steers and Dallas Rangers, but general manager Tex Schramm selected “Cowboys” to avoid confusion with a baseball club. Ownership changed in 1984 when the Murchison family sold the team to a group led by Bum Bright during the oil downturn. In 1989, amid financial difficulties, the franchise was transferred to FSLIC and later purchased by Jerry Jones for $140 million.
Meaning and History
The Dallas Cowboys once updated their first logo, created in 1961. However, the transformations did not bring significant changes. The artists approached the task conservatively, retaining the original drawing and adding only two outlines. This happened in 1964, after which the club owners considered the redesign complete and never modernized the style again. From the very beginning, the club used only two logos. Both emblems feature a blue five-pointed star that pays tribute to Texas’s nickname, “The Lone Star State.” It symbolizes Texas’s struggle for independence from Mexico and national unity.
What are the Dallas Cowboys?
The Dallas Cowboys are a football team from Dallas-Fort Worth-Arlington and have been in the NFC East since 1970. The team was formed in the early 1960s and later joined the National Football League. It is currently the only NFL team to have won 20 consecutive seasons. It’s also the most expensive sports team in the world. As of 2015, it was valued at $4 billion.
1960 – 1963
For three years, “Dallas Cowboys” players wore helmets featuring a five-pointed star. It resembled the white five-pointed star on the official state flag, which represented all of Texas and symbolized unity between God, the state, and the country. The only difference was the color: the dark blue star of the “Dallas Cowboys” was created to contrast with the original palette.
1964 – today
In 1964, equipment manager Jack Eskridge ensured that the logo had a white outline with a dark blue contour. This was because players had recently started wearing blue helmets, and team management urgently needed to distinguish their graphic sign from the monochrome background. Now, the distinctive symbol of the Dallas Cowboys is not just a star, but a star with an unusual double frame. The figure’s scale and overall proportions haven’t changed. The Dallas Cowboys logo is becoming increasingly iconic and recognizable.
Font and Colors
When choosing the logo’s main motif, the developers imbued it with deep meaning. The blue five-pointed star, so diligently depicted by the artists, reflects Texas’s historical heritage. The state is often called the “Lone Star State.” It likely comes from the Texas flag, where it denotes the unity of the United States, the state, and God. In the current version, the star represents all of Texas and is positioned as a symbol of the national community.
The Dallas Cowboys logo has only the main element, with no other graphics or inscriptions. The creators focused on the five-pointed star, borrowed from the state flag. But if it was white in the original, they made it dark blue to increase contrast. Until 1964, they didn’t use white at all. After the redesign, they added it as an additional feature: a wide line running along the inner contour.





