The Dana logo reflects the company’s modern values and focus on meeting user needs. Bright colors and a light background highlight the brand’s individuality, while the minimalist design conveys a sense of reliability and professionalism. Since its inception, the company has expanded its services, represented in the logo, where the elements symbolize key aspects of its operations.
Dana: Brand overview
Founded: | 2018 |
Founder: | Vincent Iswara |
Headquarters: | Jakarta, Indonesia |
Website: | dana.id |
Meaning and History
What is Dana?
This is a well-known player in Indonesia’s digital payments and financial services industry. Initially introduced as a digital wallet, the platform has since expanded to offer various financial services accessible through its mobile app. Users can pay their bills, transfer money, make online and offline payments, and access micro-lending services. The platform is popular among Indonesia’s tech-savvy population due to its intuitive user interface and broad merchant reach.
2018 – today
The logo emphasizes a large circle to the left of the text block. This geometric shape is associated with the sun, symbolizing energy and stability. It highlights the company’s confident growth in the Indonesian market. A white element resembling a small flag or an unfolded banknote is positioned at the circle’s center.
The company name is to the right of the symbol. The large, vertically stretched letters convey confidence and dynamism. Their rounded forms are harmonious, and the increased spacing between characters enhances readability and reinforces the emblem’s structure.
The symbol and text are unified by a blue hue, creating a cohesive impression and reflecting the bond between the company and its clients. The white background highlights the clarity of the lines and accentuates all elements, making the logo polished and complete.