Danish Air Transport Logo PNG
The Danish Air Transport logo is a visual touchpoint that conveys the airline’s energetic spirit and commitment to service excellence. It captures the essence of speed, efficiency, and modernity. This airline understands the pulse of today’s global traveler – a person who wants safety, efficiency, boldness, and flair.
Danish Air Transport: Brand overview
Emerging as a humble cargo airline, DAT quickly distinguished itself through its unique services, particularly the transportation of live horses. The Convair 440 and Curtiss C-46 Commandos became legendary, cementing the airline’s reputation as a reliable carrier of special events and custom cargo.
In 1994, DAT fearlessly broke new territory by launching passenger charter flights, marking a major milestone in its history. Two years later, the airline expanded into scheduled passenger flights, transforming DAT into the exceptional and multifaceted airline it is today.
Since April 2022, DAT A/S, headquartered in Vamdrup (Kolding municipality), has been expanding its global presence with scheduled passenger flights to many European destinations and providing leisure and cargo charters to other regions.
Meaning and History
What is Danish Air Transport?
Danish Air Transport, now known as DAT A/S, is a reputable Danish airline based in Vamdrup, Kolding municipality. Since its foundation, it has been a reliable provider of scheduled and charter passenger and cargo flights, serving mainly Danish airports. The airline’s journey began in 1989 when it was founded as Danish Air Transport. Over the years, it has gradually expanded its operations, showing continuous growth. Starting with cargo flights, the airline moved to scheduled passenger transportation in 1996 and in 2003. – The airline moved to charter operations in 2003. The strategic transformation to DAT A/S was an important milestone in the airline’s development, strengthening its brand in the market.
1989 – today
The Danish Air Transport (DAT) logo is minimalist and bold in color. Its foundation is the abbreviation of the company name—DAT—presented in large uppercase letters in a vibrant red color. This shade of red emphasizes the company’s energy and activity, evoking a sense of reliability and strength. The font, with clearly distinguishable letters and increased spacing, ensures visual clarity. The letter “T” adds a distinctive touch, whose upper-right corner features a diagonal cut, giving the composition a modern and dynamic flair.
The company’s symbol is a circle with the silhouette of an airplane inside. The white airplane divides the circle into five multicolored segments, each representing the diversity and global reach of the airline’s routes. The segment colors—green, red, yellow, blue, and orange—reflect optimism and openness. These vibrant colors enhance the logo’s appeal while maintaining harmony within its overall concept.
The circle symbolizes the world, movement, and unity, while the airplane inside highlights the company’s core activity. The segmentation suggests routes and directions intersecting to form a cohesive network.
The emblem illustrates how Danish Air Transport confidently connects different parts of the world, moving forward with energy and optimism. The clear design, well-chosen colors, and dynamic forms convey the company’s core values—reliability, global reach, and innovation.
