Daraz Logo PNG
Users’ attention is the main thing for the commercial portal, which is why the prominent Daraz logo is used there. The key emphasis is on color; it is orange and bright enough. The second task of logo design is to communicate to potential customers the nature of the company’s activities. This is signaled by the open box, which invites you to look inside and choose the right one.
Daraz began in Pakistan in 2012, when Rocket Internet launched the platform to test e-commerce in a market where online shopping was still unfamiliar. Its co-founders were Muneeb Maayr and Faris Shah. At the time, Pakistan had only 2.1 million broadband subscribers, 3G networks had not yet rolled out, and consumer trust in online payments was low.
The platform first focused on fashion, with limited delivery infrastructure and a narrow product range. In 2015, Daraz raised $55 million from Asia Internet Holdings and CDC Group, then shifted from a fashion store into a broader marketplace covering electronics, home goods, sports, and groceries. That same year, Daraz Group was formed to consolidate operations across Pakistan, Bangladesh, and Myanmar.
In July 2016, Daraz acquired Kaymu, another Rocket Internet marketplace, expanding into Nepal and Sri Lanka. That year, Daraz.pk ran Pakistan’s first major Black Friday campaign, generating 1 billion Pakistani rupees in sales from a single shopping event. In 2017, the event was renamed Big Friday, with orders rising to 3 billion rupees.
On May 8, 2018, Alibaba Group announced the acquisition of Daraz, following its earlier purchase of Lazada in Southeast Asia. At the time, Daraz served 30,000 sellers and 500 brands across markets, reaching about 460 million people. Under Alibaba, Daraz Express launched in September 2018, and revenue grew to 6.5 billion rupees by March 2021. In 2022, Daraz updated its visual identity, and in 2023, it cut 11% of staff amid tougher economic conditions in Pakistan.
Meaning and History
Pakistani entrepreneur Munib Maair borrowed money from Rocket Internet, a startup sponsor, to launch the portal. Initially, it was supposed to sell fashionable clothes. However, by 2015, the store had been converted into a multifunctional platform for selling goods by various sellers, attracting sponsorships totaling 50 million euros from the English CDC Group and Daraz shareholders. This interested a larger competitor, and Alibaba Group acquired the company to expand trade with Asian countries.
The logo of the commercial resource was updated once after the company joined the Chinese group Alibaba.
What is Daraz?
Pakistani e-commerce and logistics site headquartered in Singapore, covering Pakistan, Nepal, Bangladesh, and Sri Lanka. Every month, it is visited by 40 million buyers who choose among 100 thousand sellers.
2012 – 2018
The first portal logo was created for a fashion store. It has a rectangular background with rounded corners. In its form, it resembles the “buy” or “order” button on online platforms. This choice perfectly conveyed the principle of the online shopping store.
The button is stylized as an ajar jewel case, upholstered in black velvet. On the black cover is a white inscription: “Daraz.” The case is slightly ajar, the lid is shifted to the left, and multi-colored gemstones can be seen inside on the right. They are presented as intersecting multi-colored circles. Jewelry conveys the idea of fashionable, expensive goods. And the different colors show a wide selection. Bright colors represent stylish, catchy things. Overall, the logo creates a sense of elegance and style.
The lowercase letters of the title supported the idea of the box. Daraz is just a room. Important design firms whose products are sold in the store. Without them, the platform is of no value. That is why the box is framed without frills. All attention is drawn to its content. Thin white letters are:
- A symbol of novelty.
- Regular updating of the assortment.
- New fashion collections for four seasons.
In 2015, the store’s direction changed. But the logo was not changed. It was also well-suited to serve as a platform for selling consumer products. It’s just that the gems now represent various companies and goods. And the color mix personified the necessary things for every color and taste. Scrolling through the site’s pages, the user was looking for their “jewelry” at the best price.
2018 – 2022
In 2018, the Chinese online trading group Alibaba added the platform to its “collection,” which includes the world-famous AliExpress and Taobao.
The new owners redesigned the logo. The black background has been removed from the title. The perception of black people varies across countries. Therefore, only the name was left in the logo to avoid incorrect associations. However, the designers tried to keep a slight similarity with the previous visual sign, making the first letter multi-colored.
The updated design features intertwined red, orange, green, blue, and purple stripes, creating a play of hues. They indicate the connection of different countries, roads, and logistical routes through which the platform delivers goods to its users. The color scheme is a symbol of versatility. You can buy everything from clothes and cosmetics to furniture and electronics on the portal.
The lack of a capital letter supports the idea of equality for all sellers on the platform. Giving everyone the same level of service and equal opportunity.
The main color of the modern logo is blue. It shows experience, calmness, and care for users. This is a neutral color, combined with a multi-colored “d”; it indicates a tolerant attitude and the union of different cultures and products on the platform. Shades of the first letter:
- Blue – the platform is designed to fulfill the dreams of users.
- Red – hot offers, discounts, competition.
- Orange – goods for the whole family, customer care.
- Green – novelties, constant growth.
- Purple – everything for everyday life, the right logistics.
The logo contains all the colors of the rainbow, indicating maximum diversity.
Letters in the form of a combination of circles and lines resemble several fonts at once: II Vorkurs Bold, Kolka Demi Bold, VVE Giallo Bold.
2022 – today
In 2022, the Daraz platform updated its identity to align with the emerging e-commerce market. She was helped in this by the creative agency Design Studio, based in London and working with major international companies such as Deliveroo, Panasonic, and British Airways. Before changing the face of the South Asian brand, experts conducted extensive research and consulted with users.
The current Daraz logo has nothing to do with previous versions. After the transformation, it turned orange, although the color had previously been used only in limited quantities. The font has also changed: the brand name is now written in bold letters, stretched vertically. Moreover, the glyph “D” is translated to uppercase.
To the left of the wordmark is an icon that is shaped like a lowercase “d.” A white triangle performs the role of the intra-letter gap, the so-called play button. This symbol is offset in the upper-right corner. The arrow represents the continuous progress of the Daraz Group and the introduction of innovations. It is also associated with video content, suggesting that the commercial platform has begun selling goods through live broadcasts by recording streaming videos.
Font and Colors
The Design Studio agency designed the inscription for the Daraz logo. Specialists have made the wordmark unique by using a bold grotesque of non-standard form. All letters are compressed on the sides to match the proportions of the adjacent emblem, and their corners are rounded. This is not a standalone font but an individual set of glyphs. The closest option to it is Neusa ExtraBold from The Northern Block.
The orange hue of the logo contrasts sharply with the previous Daraz palette, which was current until 2022. Such changes signal that the platform is deepening ties with its parent company, Alibaba Group, as its corporate color is orange as well.