The Dartmouth Big Green logo is as neutral as possible regarding content and meaning. The large letter “D” on the pedestal symbolizes the team’s championship, and the dark green hue in the emblem corresponds to the color of their sports uniforms. It looks fresh and is associated with novelty.
Dartmouth Big Green: Brand overview
Founded: | 1945 |
Headquarters: |
Hanover, New Hampshire, U.S. |
Website: | dartmouthsports.com |
Almost 75% of Dartmouth College students go in for some form of sports. Therefore, the institution has several dozen university and club teams that represent it in the NCAA Division I. Almost all teams participate in the Ivy League. Still, there are exceptions: hockey players compete at the ECAC Hockey conference.
Meaning and History
Conservative students and alumni tried to return the old emblem, despite the scandal that flared around it. But they failed to do so – the university management approved the new graphic symbol. To please everyone, the students chose a neutral option: a large green letter “D.” There are no rounded elements in the polygonal font. Even intra-letter lumen is not oval, as usual, but rectangular.
The artists erected the “D” on an improvised pedestal, and the full name of the sports department was placed below it. “Dartmouth” is inside a green quadrangle, “Big Green” – against the background of a white upside-down trapeze. The fonts have changed a bit: the inside letters “D” now looks like a flag, and the nickname is written in a rounded grotesque.
1945 – 2006
2007 – today
Dartmouth Big Green Baseball
The Dartmouth College baseball team appeared in 1866. At first, the team participated in the Eastern Intercollegiate Baseball League, but then joined the Ivy League and began competing for the championship in the NCAA Division I. And quite successfully: baseball players managed to win twice in the Ivy League Baseball Championship Series, having played only eleven games. The athletes won the championship titles in 2009 and 2010.
Dartmouth Big Green Soccer
Footballers of the educational institution have won many titles of Ivy League. The men’s team – ten, and the women’s team – six.
Font and Colors
Dartmouth Big Green color codes
Cadmium Green | Hex color: | #046a38 |
---|---|---|
RGB: | 4 106 56 | |
CMYK: | 96 0 47 58 | |
Pantone: | PMS 7726 C |
Black | Hex color: | #000000 |
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RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |