Dartmouth Big Green Logo

Dartmouth Big Green LogoDartmouth Big Green Logo PNG

The Dartmouth Big Green logo is maximally neutral in content and meaning. A large letter “D” on a pedestal symbolizes the team’s championship, while the emblem’s dark green hue matches the athletic uniform’s color. It looks fresh and evokes a sense of novelty.

Dartmouth Big Green: Brand overview

Dartmouth College was founded in 1769 in Hanover, New Hampshire, and athletics formed an early part of campus culture. Rowing appeared in 1833 as one of the first collegiate programs. Football took shape by 1876, with the first official game in 1881. The green color was adopted in 1866 and later gave rise to the “Big Green” nickname after earlier nicknames were dropped.

Football defined the program’s reputation. In 1925, Dartmouth finished 8–0 and was recognized as the national champion. The team beat Yale in 1935 after a long losing run and went unbeaten in 22 games from 1936 to 1938. In 1937, Dartmouth declined an invitation to the Rose Bowl in accordance with Ivy League policy.

Bob Blackman, hired in 1956, led a dominant period with seven conference titles and a 104–37–3 record. In 1970, the team went 9–0, won the Lambert Trophy, and ranked 14th in the AP poll. From 1971 to 1986, coaches Jake Crouthamel and Joe Yukica added multiple titles, bringing the program’s total to 22 Ivy League championships.

Basketball reached the NCAA finals in 1942 against Stanford and again in 1944 against Utah. The program appeared seven times in the tournament, last in 1959. In 2024, Dartmouth players voted to unionize following a ruling by the National Labor Relations Board.

Skiing won national titles in 1958, 1976, and 2007. Golf claimed a national title in 1921. In 2003, lacrosse upset Princeton on its home field, despite Princeton entering unranked.

In 2023, head coach Buddy Teevens died after an accident. Interim coach Sammy McCorkle led the team to a shared conference title and received coach-of-the-year honors.

Meaning and History

Dartmouth Big Green Logo History

In the 20th century, Dartmouth College’s sports teams had the unofficial nickname “Indians”. It was used until Native Americans demanded that this designation be abandoned. This led to the new name Dartmouth Big Green. It was inspired by the dark green uniform worn by all athletes in the institution’s traditions.

The new logo did not catch on immediately: in the 1970s, college employees were introduced to a block green letter “D.” Since then, the logo has undergone several redesigns, but the overall concept has remained unchanged. Efforts were made to improve the readability of the letter “D” on electronic screens. The current Dartmouth Big Green symbol is used on the official brand website and on uniforms, flags, flyers, and other team-related materials.

What is Dartmouth Big Green?

Dartmouth Big Green is the sports department of Dartmouth College, comprising 34 university teams competing in the NCAA Division I. They are also members of the Ivy League, ECAC (hockey and equestrian), CSA (squash), EARC (rowing), EISA (skiing), and NEISA (sailing). The teams are based in Hanover, New Hampshire.

1974 – 2005

Dartmouth Big Green Logo 1974

The logo contains only one element, but it fully reflects the name of the sports teams. The letter “D” is the first letter of the word “Dartmouth,” and its size and color correspond to the phrase “Big Green.” Designers used a massive, bold font with rectangular serifs to demonstrate the athletes’ seriousness, perseverance, and strength.

2005 – 2019

Dartmouth Big Green Logo 2005

The letter “D” became white, was outlined in green, and was placed on a large pedestal composed of geometric shapes and two levels of inscriptions. The first line is occupied by the white word “DARTMOUTH,” outlined in black and typed in a bold, rectangular, serif font. Under it is the word “BIG GREEN” in a white trapezoid. It is typed in a sans-serif font.

2019 – today

Dartmouth Big Green Logo

The legendary sign of the sports team returned in a new form. Now, the green letter “D” is surrounded by three contours: two black lines and one separating white line. These lines are located both outside and inside the space. This design introduces variety and dynamism, allowing the logo to be used on various backgrounds, including green ones. The letter “D” is elongated vertically, giving it a neater appearance.

Font and Colors

Dartmouth Big Green emblem

A custom glyph, “D,” was developed for the Dartmouth Big Green logo. It consists of wide, straight strips with flat or trimmed edges. The absence of rounding and short rectangular serifs corresponds to the traditional geometric style.

The official color of the sports team is Dartmouth green (PMS 349; #046A38). It is used in the logo and most of the college’s publications. It is balanced by pure white.

Dartmouth Big Green symbol