Dartmouth Big Green Logo PNG
The Dartmouth Big Green logo is as neutral as possible regarding content and meaning. The large letter “D” on the pedestal symbolizes the team’s championship, and the dark green hue in the emblem corresponds to the color of their sports uniforms. It looks fresh and is associated with novelty.
Dartmouth Big Green: Brand overview
| Founded: | 1945 |
| Headquarters: |
Hanover, New Hampshire, U.S. |
| Website: | dartmouthsports.com |
Almost 75% of Dartmouth College students go in for some form of sports. Therefore, the institution has several dozen university and club teams that represent it in the NCAA Division I. Almost all teams participate in the Ivy League. Still, there are exceptions: hockey players compete at the ECAC Hockey conference.
Meaning and History
In the 20th century, Dartmouth College athletic teams had an unofficial nickname of Indians. It was used until Native Americans demanded that this symbol be dropped. So a new name was born: Dartmouth Big Green. It was inspired by the dark green color of the uniforms worn by all athletes as a sign of respect for the institution’s traditions.
It didn’t take long for the new logo to catch on: in the 1970s, the college staff was presented with a blocky green “D.” Since then, the logo has undergone several redesigns, but the overall concept has remained unchanged. Every effort has been made to make the “D” more readable on electronic screens. The current Dartmouth Big Green symbol is used on the official brand website and on uniforms, flags, flyers, and other team-related materials.
What is Dartmouth Big Green?
Dartmouth Big Green is the athletic department of Dartmouth College, comprising 34 university teams competing in NCAA Division I. They are also members of the Ivy League, ECAC (hockey and equestrian), CSA (squash), EARC (rowing), EISA (skiing), and NEISA (sailing). The teams are based in Hanover, New Hampshire.
1974 – 2005
The logo contains just one element, but it fully reflects the name of the sports teams. After all, the “D” is the first letter of the word “Dartmouth,” and its size and color correspond to the phrase “Big Green. The designers used a massive bold font with rectangular serifs to show the athletes’ seriousness, perseverance, and strength.
2005 – 2019
The “D” went white, got green outlines, and ended up on a large pedestal shaped by geometric shapes and two lettering levels. The first line is occupied by the white word “DARTMOUTH,” circled by black lines and in bold, rectangular serif type. Below it is the word “BIG GREEN” in a white trapeze. It is in a sans-serif typeface.
2019 – today
The legendary sports team sign is back in a new form. Now the green letter “D” is surrounded by three contours: two black and a white line that separates them. And these lines are both outside and inside the gap. This design brings variety and dynamics and allows the logo to be used on different backgrounds, including green. The “D” is elongated vertically, which gives it a neater look.
Font and Colors
A custom-designed “D” glyph was created for the Dartmouth Big Green logo. It consists of wide straight stripes with flat or cut edges. The lack of rounding and short rectangular serifs follow the traditional geometric style.
The official color of sports teams is Dartmouth Green (PMS 349; #046A38). It is used not only in the logo but also in most college publications. It is counterbalanced by pure white.
Dartmouth Big Green color codes
| Cadmium Green | Hex color: | #046a38 |
|---|---|---|
| RGB: | 4 106 56 | |
| CMYK: | 96 0 47 58 | |
| Pantone: | PMS 7726 C |
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
