Dartmouth Big Green Logo

Dartmouth Big Green LogoDartmouth Big Green Logo PNG

The Dartmouth Big Green logo is maximally neutral in content and meaning. A large letter “D” on a pedestal symbolizes the team’s championship, while the emblem’s dark green hue matches the athletic uniform’s color. It looks fresh and evokes a sense of novelty.

Dartmouth Big Green: Brand overview

Dartmouth College was founded in 1769 in Hanover, New Hampshire, and athletics formed an early part of campus culture. Rowing appeared in 1833 as one of the first collegiate programs. Football took shape by 1876, with the first official game in 1881. The school adopted green in 1866, and it later earned the “Big Green” nickname after dropping earlier nicknames.

Football defined the program’s reputation. In 1925, Dartmouth finished 8–0 and was recognized as the national champion. The team beat Yale in 1935 after a long losing run and went unbeaten in 22 games from 1936 to 1938. In 1937, Dartmouth declined an invitation to the Rose Bowl under Ivy League policy.

Bob Blackman, hired in 1956, led a dominant period, winning seven conference titles and posting a 104–37–3 record. In 1970, the team went 9–0, won the Lambert Trophy, and ranked 14th in the AP poll. From 1971 to 1986, coaches Jake Crouthamel and Joe Yukica added multiple titles, bringing the program’s total to 22 Ivy League championships.

Basketball reached the NCAA finals in 1942 against Stanford and again in 1944 against Utah. The program appeared seven times in the tournament, last in 1959. In 2024, Dartmouth players voted to unionize following a ruling by the National Labor Relations Board.

Skiing won national titles in 1958, 1976, and 2007. Golf claimed a national title in 1921. In 2003, lacrosse upset Princeton on its home field, despite Princeton entering unranked.

In 2023, head coach Buddy Teevens died after an accident. Interim coach Sammy McCorkle led the team to a shared conference title and received coach-of-the-year honors.

Meaning and History

Dartmouth Big Green Logo History

In the 20th century, Dartmouth College’s sports teams had the unofficial nickname “Indians”. They used it until Native Americans demanded that the college abandon the designation. This led to the new name Dartmouth Big Green. It was inspired by the dark green uniform worn by all athletes in the institution’s traditions.

The new logo did not catch on immediately: in the 1970s, college employees were introduced to a block green letter “D.” Since then, the logo has undergone several redesigns, but the overall concept has remained unchanged. Efforts have improved the readability of the letter “D” on electronic screens. The current Dartmouth Big Green symbol is used on the official brand website and on uniforms, flags, flyers, and other team-related materials.

What is Dartmouth Big Green?

Dartmouth Big Green is Dartmouth College’s sports department, comprising 34 university teams competing in NCAA Division I. They are also members of the Ivy League, ECAC (hockey and equestrian), CSA (squash), EARC (rowing), EISA (skiing), and NEISA (sailing). The teams are based in Hanover, New Hampshire.

1974 – 2005

Dartmouth Big Green Logo 1974

The logo contains only one element, but it fully reflects the team’s name. The letter “D” is the first letter of “Dartmouth,” and its size and color match the phrase “Big Green.” Designers used a massive, bold font with rectangular serifs to demonstrate the athletes’ seriousness, perseverance, and strength.

2005 – 2019

Dartmouth Big Green Logo 2005

The letter “D” became white, was outlined in green, and sat on a large pedestal of geometric shapes with two levels of inscriptions. The first line features the white word “DARTMOUTH,” outlined in black and set in a bold, rectangular serif font. Under it is the word “BIG GREEN” in a white trapezoid. It is typed in a sans-serif font.

2019 – today

Dartmouth Big Green Logo

The legendary sports team sign returned in a new form. Now, the green letter “D” is surrounded by three contours: two black lines and one separating white line. These lines are located both outside and inside the space. This design adds variety and dynamism, allowing the logo to work on various backgrounds, including green ones. The letter “D” is elongated vertically, giving it a neater appearance.

Font and Colors

Dartmouth Big Green emblem

A custom glyph, “D,” was developed for the Dartmouth Big Green logo. It consists of wide, straight strips with flat or trimmed edges. The lack of rounding and the short rectangular serifs reflect the traditional geometric style.

The team’s official color is Dartmouth green (PMS 349; #046A38). It is used in the logo and most of the college’s publications. It is balanced by pure white.

Dartmouth Big Green symbol