Dassault Aviation Logo PNG
The Dassault Aviation logo is like the heartbeat of a company that strives to touch the sky. Think of the four-leaf clover: it is rare and special, just like this French company that creates amazing airplanes. The logo is a quiet whisper to the world, saying that this company seeks to push the boundaries of the sky, just as the clover breaks through the soil to peer into the rays of the sun. The special shape around the clover hints that this is not a company that plays by the usual rules. They are game changers and are always looking to do something that will get people talking. The slant of the letters suggests that they are ready to take off, just like their airplanes. This French company flies high but also brings good luck, just like the four-leaf clover on their logo.
Dassault Aviation: Brand overview
Founded in 1929 by Marcel Bloch as Société des Avions Marcel Bloch, the company left an indelible mark in the production of military aircraft and business jets. After World War II, Marcel Bloch adopted the name Marcel Dassault, and in turn, the company became Avions Marcel Dassault on January 20, 1947.
The 1960s saw the beginning of Dassault Aviation’s meteoric rise to international recognition with the production of the Mirage series. With exceptional speed, maneuverability, and versatility, the Mirage III, IV, and five aircraft quickly became the choice of air forces around the world.
In the 1970s, Dassault Aviation began to revolutionize the business aviation market with the introduction of the legendary Falcon series. The Falcon series aircraft quickly became the gold standard for quality and performance, maintaining its status as the preferred choice for discerning customers around the world.
Dassault Aviation continues to conquer new heights in aerospace technology, providing the world with state-of-the-art military aircraft and business jets.
Meaning and History
What is Dassault Aviation?
Dassault Aviation was founded in 1929 by Marcel Bloch and was originally called Société des Avions Marcel Bloch or “MB.” This French company started out as a manufacturer of military aircraft and business jets, proving its engineering excellence and innovation. The airline played a key role in both the military and civilian spheres, defining aviation history.
before 2013
The company emblem features a dynamic and energetic quill symbol and an inscription. The sharp quill points upward, symbolizing the prow of a ship or a rocket, embodying a drive for excellence. Working with a quill requires precision and attention to detail, reflecting the company’s commitment to high standards in all areas of operation. As a tool of creativity and inventiveness, the quill underscores Dassault Aviation’s dedication to developing new and advanced aviation technologies.
Inside the quill is a four-leaf clover, symbolizing special good fortune. The four-leaf clover has been a revered symbol since the time of the druids and is particularly esteemed in France, where the company originates. This rare natural phenomenon emphasizes the company’s uniqueness and portends good luck.
The name is written on two levels—a large inscription, “Dassault,” and below the line, “Aviation.” The logo was introduced before 1947 when founder Marcel Bloch changed his surname to Dassault due to anti-Semitic sentiments in France. Following this, the aviation company Société des Avions Marcel Bloch was renamed Avions Marcel Dassault.
In French, the name translates to “Assault.” This choice highlights the company’s military past and focus on combat aircraft, conveying resilience, determination, and a drive to succeed.
A green line separates the main name from the company’s field of activity. The spacing between the letters in “Aviation” emphasizes the theme of flight and gives the symbol a sense of airiness.
2013 – 2020
In 2013, the Dassault Aviation logo underwent significant changes in its color palette, reflecting a strategic reevaluation of the brand and its direction. The previously used green elements were removed, rendering the logo gray. This transition to a monochromatic scheme enhanced the metal associations relevant to the aviation industry and more accurately represented the company’s focus on military and business sectors.
The selected gray color symbolizes reliability, professionalism, and practicality—key qualities in the military and aviation industries. This color connects with technology and engineering, highlighting the company’s technical expertise and innovative approach to aviation technology development.
Although the logo’s color scheme was altered, other design elements remained consistent. The sharp quill pointing upward continues to symbolize the pursuit of perfection and innovation, while the integrated four-leaf clover still signifies good luck and success.
2020 – today
Dassault Aviation builds airplanes, develops navigation systems, and maintains aircraft, making its logo widely recognized in various fields. The image of a four-leaf clover serves as a talisman, bringing good luck and success. The plant is placed inside an irregular rhombus with a broken outline. Next to it, the name of the French aerospace company is written in two lines. The slanted font looks dynamic despite the high boldness of the letters.
The four-leaf clover in the logo symbolizes luck and uniqueness, given the rarity of such clovers in nature. The irregular rhombus shape with a broken outline signifies the desire to break boundaries and conventions in aerospace engineering. The slanted bold font used in the company name reinforces the sense of forward motion, reflecting the innovative and dynamic environment of the aerospace industry.
