The Dassault Aviation logo is like the heartbeat of a company that strives to touch the sky. Think of the four-leaf clover: it is rare and special, just like this French company that creates amazing airplanes. The logo is a quiet whisper to the world, saying that this company seeks to push the boundaries of the sky, just as the clover breaks through the soil to peer into the rays of the sun. The special shape around the clover hints that this is not a company that plays by the usual rules. They are game changers and are always looking to do something that will get people talking. The slant of the letters suggests that they are ready to take off, just like their airplanes. This French company flies high but also brings good luck, just like the four-leaf clover on their logo.
Dassault Aviation: Brand overview
Founded in 1929 by Marcel Bloch as Société des Avions Marcel Bloch, the company left an indelible mark in the production of military aircraft and business jets. After World War II, Marcel Bloch adopted the name Marcel Dassault, and in turn, the company became Avions Marcel Dassault on January 20, 1947.
The 1960s saw the beginning of Dassault Aviation’s meteoric rise to international recognition with the production of the Mirage series. With exceptional speed, maneuverability, and versatility, the Mirage III, IV, and five aircraft quickly became the choice of air forces around the world.
In the 1970s, Dassault Aviation began to revolutionize the business aviation market with the introduction of the legendary Falcon series. The Falcon series aircraft quickly became the gold standard for quality and performance, maintaining its status as the preferred choice for discerning customers around the world.
Dassault Aviation continues to conquer new heights in aerospace technology, providing the world with state-of-the-art military aircraft and business jets.
Meaning and History
What is Dassault Aviation?
Dassault Aviation was founded in 1929 by Marcel Bloch and was originally called Société des Avions Marcel Bloch or “MB.” This French company started out as a manufacturer of military aircraft and business jets, proving its engineering excellence and innovation. The airline played a key role in both the military and civilian spheres, defining aviation history.
before 2013
2013 – 2020
2020 – today
Dassault Aviation builds airplanes, develops navigation systems, and maintains aircraft, making its logo widely recognized in various fields. The image of a four-leaf clover serves as a talisman, bringing good luck and success. The plant is placed inside an irregular rhombus with a broken outline. Next to it, the name of the French aerospace company is written in two lines. The slanted font looks dynamic despite the high boldness of the letters.
The four-leaf clover in the logo symbolizes luck and uniqueness, given the rarity of such clovers in nature. The irregular rhombus shape with a broken outline signifies the desire to break boundaries and conventions in aerospace engineering. The slanted bold font used in the company name reinforces the sense of forward motion, reflecting the innovative and dynamic environment of the aerospace industry.