Datalily, formerly CXD Studio, has rolled out a new logo and visual identity crafted by Hoodzpah. The update reflects the company’s growth as a data-driven, women-owned research and content studio focused on B2B SaaS marketing. The refreshed look showcases how Datalily blends data science with creative storytelling, helping businesses thrive through insights grounded in research.
The new name combines “data” with the natural imagery of a “lily,” symbolizing growth, clarity, and the blossoming of insights from raw information. The logo brings this idea to life with a stylized flower emerging from the structure of a bar chart—a clever nod to the company’s data-centered roots. The flower’s sleek curves and geometric precision highlight the balance between structured analytics and creative interpretation.
Accompanying the emblem is a clean, monoline script that balances playful charm and professional polish. The typography features tall ascenders, rounded shapes, and distinctive details like the angled stroke of the “D,” which echoes the flourish of the “y.” The shortened stems of the “a” s add a friendly, unique twist. The open, angular design of the “D” adds a sense of movement, reflecting themes of growth and transformation.
Moving away from CXD Studio’s dark, corporate blue, the new identity embraces vibrant shades of blue and purple. The fresh palette brings energy and modern flair while maintaining a professional feel. Soft pastel gradients used in data visuals create a dynamic contrast, adding depth without overwhelming the viewer.
Supporting graphic elements—fluid, colorful shapes with gradient transitions—draw inspiration from abstract data visualizations. Rather than representing specific data points, these designs reflect the studio’s ability to turn complex information into compelling stories. The shapes feature “blurry” corners, which Hoodzpah describes as soft, organic curves that contrast with the sharp lines typically seen in data graphics. This detail reinforces the fusion of analytical depth with creative flow.
TWK Lausanne is the main font. Its clean, geometric style complements the logo without overshadowing it. The Haben typeface adds a more expressive, modern vibe and is used sparingly to maintain balance. For technical content, Ballinger Mono—a monospaced font—introduces a subtle nod to data, enhancing readability for detailed information.
The rebrand modernizes the company image while highlighting its dual focus on analytical rigor and creative content. By turning data into engaging narratives, Datalily positions itself as a fresh voice in the B2B SaaS world, seamlessly connecting the logical with the imaginative.
