Triple J, the Australian radio station known for championing contemporary and independent music, has unveiled a fresh logo and visual identity created by Howatson+Company. After 15 years with its previous branding, the update reflects the station’s evolution and its ongoing connection with its audience.
The redesigned logo keeps the iconic drum graphic, a longstanding symbol of rhythm and energy, but gives it a modern twist to suit the digital era. The updated design features cleaner lines and incorporates elements inspired by digital soundbars, making it more adaptable across various platforms. A subtle “j” has been cleverly integrated into the drum, adding a smart touch that highlights creativity.
The typography has been completely overhauled, replacing the old version with a bold, contemporary typeface. This change improves readability and gives the logo more presence, ensuring it stands out in digital and physical settings. The updated layout creates a better balance between the drum icon and the wordmark, resulting in a cohesive and versatile design.
The station’s signature red remains, but it has been softened slightly for a more modern and versatile look. The refined tone enhances its appeal across different mediums while preserving its distinctive and recognizable identity.
The refreshed branding reinforces the station’s role as a key figure in Australian music culture. It strikes a balance between honoring its heritage and embracing a forward-thinking aesthetic. The redesign reflects a commitment to supporting emerging artists and independent music while aligning with the tastes of a digitally engaged audience.
Beyond the logo, the rebranding introduces a dynamic design system that reacts to audio and musical inputs. This innovative feature allows visuals to respond in real time, creating a more engaging and interactive platform experience. By incorporating cutting-edge technology and design, the station stays relevant in an ever-changing cultural and digital landscape.
This visual update highlights Triple J’s commitment to growing with its audience while staying true to its mission of celebrating creativity and innovation. The modernized logo and adaptive design system position the station as a continued leader in Australian music and youth culture, ready to influence and inspire for years.