DC Comics is a successful comic book publisher owned by Warner Bros. Entertainment. It appeared in 1934 under the name National Allied Publications. Still, then it was renamed in honor of the popular Detective Comics series: the abbreviation DC is derived from this very phrase. And it, in turn, is the first title of Batman, one of the legendary characters of the superhero universe.
Meaning and History
DC Comics had ten logos, different in content but identical in shape. All of them have round outlines, are found on the covers of magazines, in advertising materials and on souvenirs.
1940 – 1942
Although the publishing house appeared in 1934, its first trademark was published six years later – in 1940. These were two black rings, between which was the inscription “A PUBLICATION.” The center was occupied by the abbreviation “DC.”
1942 – 1949
The updated logo includes the phrase “A SUPERMAN PUBLICATION.” The letters “D” and “C” appear three-dimensional in the middle due to the black shadows.
1949 – 1970
In November 1949, the designers changed the old inscription to SUPERMAN NATIONAL COMICS, making the first word red and separating it from the rest with two dark dots.
1970 – 1972
The emblem, adopted in 1970, had several versions. Most often, a yellow rectangle with a black border, and the words “DC SUPERMAN” was used. Above or below was a black circle depicting a superhero in a blue and red suit.
1972 – 1974
The covers of several issues, which were published from 1972 to 1974, featured an exclusive logo: the red abbreviation “DC” in a black ring.
1974 – 1976
Next to “DC,” there appeared the words “THE LINE OF SUPERSTARS” and two small five-pointed stars.
1976 – 2005
The new badge, designed by Milton Glaser in 1976, is called the DC bullet. Its main elements are a small white circle, a wide black ring, four stars, and the letters “DC.”
2005 – 2012
The emblem, created by Richard Bruning and Josh Beatman, was known as the DC spin. In the center was the abbreviation “DC,” around which a vortex with one star revolved.
2012 – 2016
The penultimate logo contained a black “C” with a blue “D” shaped sticker. At the bottom was the name of the company.
2016 – present
The new DC Comics branding builds on previous versions. This is the blue ‘DC’ lettering in a ring of the same color.
Font and Color of the Emblem
The publisher’s current logo appeared in May 2016. It was announced on the seventeenth and graced the cover of DC Universe: Rebirth Special # 1 within eight days. It looks minimalistic and consists of only two elements: a white circle with a blue outline and the lettering “DC.” There is no hint of a superhero theme.
The abbreviation is made in a geometric font with large serifs and cut corners. The sharp curves inside the letters are the graphic embodiment of innovation. The blue and white range reflects creativity, experience, and professionalism.