The DC Comics logo is a graphic embodiment of innovation and demonstrates creativity, experience, and professionalism. The logo represented the largest publisher of popular comics in America, the name of which later became the brand name.
DC Comics: Brand overview
Founded: | 1934 |
Founder: | Malcolm Wheeler-Nicholson |
Headquarters: |
Burbank, California, U.S. |
Website: | dccomics.com |
Meaning and History
DC Comics had ten logos, different in content but identical in shape. All of them have round outlines, are found on the covers of magazines, in advertising materials and on souvenirs.
What is DC Comics?
DC Comics is a comic book publisher, a subsidiary of Warner Bros. Discovery, and a division of DC Entertainment. It has been involved in creative work since 1937 when legendary heroes like Wonder Woman, Batman, Superman, Green Lantern, and others first appeared in its publications. The company itself was founded earlier in 1934 under the name National Comics Publications.
1940 – 1942
Although the publishing house appeared in 1934, its first trademark was published six years later – in 1940. These were two black rings, between which was the inscription “A PUBLICATION.” The center was occupied by the abbreviation “DC.”
1942 – 1949
The updated logo includes the phrase “A SUPERMAN PUBLICATION.” The letters “D” and “C” appear three-dimensional in the middle due to the black shadows.
1949 – 1970
In November 1949, the designers changed the old inscription to SUPERMAN NATIONAL COMICS, making the first word red and separating it from the rest with two dark dots.
1970 – 1972
The emblem, adopted in 1970, had several versions. Most often, a yellow rectangle with a black border, and the words “DC SUPERMAN” was used. Above or below was a black circle depicting a superhero in a blue and red suit.
1972 – 1974
The covers of several issues, which were published from 1972 to 1974, featured an exclusive logo: the red abbreviation “DC” in a black ring.
1974 – 1976
Next to “DC,” there appeared the words “THE LINE OF SUPERSTARS” and two small five-pointed stars.
1976 – 2005
The new badge, designed by Milton Glaser in 1976, is called the DC bullet. Its main elements are a small white circle, a wide black ring, four stars, and the letters “DC.”
2005 – 2012
The emblem, created by Richard Bruning and Josh Beatman, was known as the DC spin. In the center was the abbreviation “DC,” around which a vortex with one star revolved.
2012 – 2016
The penultimate logo contained a black “C” with a blue “D” shaped sticker. At the bottom was the name of the company.
2016 – today
The new DC Comics branding builds on previous versions. This is the blue ‘DC’ lettering in a ring of the same color.
Font and Colors
The publisher’s current logo appeared in May 2016. It was announced on the seventeenth and graced the cover of DC Universe: Rebirth Special # 1 within eight days. It looks minimalistic and consists of only two elements: a white circle with a blue outline and the lettering “DC.” There is no hint of a superhero theme.
The abbreviation is made in a geometric font with large serifs and cut corners. The sharp curves inside the letters are the graphic embodiment of innovation. The blue and white range reflects creativity, experience, and professionalism.
DC Comics color codes
Moroccan Blue | Hex color: | #0476f2 |
---|---|---|
RGB: | 4 118 242 | |
CMYK: | 98 51 0 5 | |
Pantone: | PMS 2727 C |