Dealio has launched as a new player in the Croatian classifieds market, challenging established names with a focus on quality and innovative branding. The name, meaning “we have a deal,” is easy to remember and works across multiple languages. It promises quick, easy, and safe transactions, appealing to millennials who value efficiency.
The brand identity revolves around connection, symbolized by a telephone cord motif. This is reflected in the logo, which features a modern design with a stroke resembling a coiled telephone cord. The clean, sans-serif typography enhances readability and conveys modernity and approachability.
The color palette includes bright blue and warm orange, creating a vibrant and optimistic look. These colors are used consistently across the website and marketing materials, ensuring a cohesive brand experience.
Icons and illustrations from the telephone cord motif reinforce the connection theme. These elements add a playful touch to online ads and print materials, making the brand distinctive and memorable.
A grid-based layout ensures visual elements are aligned and proportionate, enhancing overall aesthetic harmony. This grid system is evident on the website, which helps organize content clearly and is user-friendly. The site’s layout is intuitive, allowing users to find what they need quickly and complete transactions easily.
The mobile app mirrors the website’s design and functionality. It features the same vibrant colors and clean typography, seamlessly transitioning between desktop and mobile experiences. The app’s interface is designed for ease of use, with large buttons and clear navigation, ensuring users can easily browse listings, communicate with sellers, and complete purchases on the go.
The launch includes a marketing campaign to build brand awareness and attract users. The campaign uses social media, online ads, and influencer partnerships to highlight the platform’s benefits. Key messages focus on ease of use, safety, and efficiency, reinforcing the promise of quick and reliable transactions.
The new brand identity captures the mission of simplifying and enhancing the classifieds experience. The thoughtfully designed logo, vibrant colors, and cohesive visual system contribute to a strong and memorable brand presence. As it enters the market, it is positioned to challenge established players and attract a diverse user base, redefining the classifieds market with its fresh approach.
