Private company Deezer offers a new experience for listening to music. It provides instant access to one of the largest streaming catalogs with over 56 million licensed tracks. The online service is based on the unique Flow personalization algorithm, which combines favorite and recommended songs in one list. Other supported contents are videos and podcasts.
Meaning and History
French platform Deezer has fewer active users than Apple Music and Spotify, but it is not afraid of pressure from competitors. Even the recent rebranding was not done to bypass successful streaming services but for the sake of listeners. According to Austrian entrepreneur Stefan Günther Tweraser, one of the project leaders, the new design is comfortable, human, and attractive.
This approach is explained by the fact that Deezer employees are partly music lovers themselves. At a young age, Daniel Marhely, co-founder of the company, wanted to listen to any music freely without worrying about copyrights. To do this, in 2006, he teamed up with entrepreneur Jonathan Benassaya and, together with him, created the Blogmusik web platform, which allowed users to share pirated tracks.
In 2007, the site was shut down as illegal, but that didn’t stop Daniel. He decided to negotiate with distributors and music creators so as not to break the laws. This is how Blogmusik became Deezer and continued to operate as a legal streaming service, sharing ad revenue with all stakeholders. At first, the catalog was limited because the company did not manage to sign contracts with major labels immediately. But over time, the repertoire expanded, and Deezer made it to the top 10 Google searches.
In the wake of the success, the owners have changed the design of PC and mobile devices’ applications. The update affected the interface and the logo, which had to match the brand’s identity. The redesign cannot be called global because the developers have retained the old structure, leaving the inscription and equalizer in their places.
2007 – 2019
When Blogmusik was relaunched as Deezer, it introduced an equalizer logo. This equipment is used for tone and pitch control and is directly related to the music industry. The designers depicted five multi-colored frequency bands: red, green, orange, light green, and blue. They differed in the number of constituent elements (rectangles) and, accordingly, had different heights.
On the right side was the big black word “DEEZER.” It was in bold and consisted of only uppercase letters stretched vertically. The lack of serifs, right angles, and the same line thickness made the inscription unified.
2019 – today
In early May 2019, the service updated the app interface to make navigation easier. As a result, the text has become much smaller, and the number of visual effects, on the contrary, has increased. Specialists of the Base Design agency worked on the design. They wanted to create a consistent brand that can be easily adapted to users’ culture in 180 countries. But they needed to leave Deezer recognizable – the way music lovers used to see it. Therefore, the logo has hardly changed.
The iconic equalizer now contains only four frequency bands. There is no usual division into colors: the rectangles are haphazardly painted in several shades. A gradient from orange to blue runs through them, and the two quads on top are completely green. The service name is written in lowercase black letters. The font is more round compared to the past. There are still no serifs. The letter spacing, as before, is very narrow.
Font and Colors of the Emblem
The new icon follows the design of the app. It looks simple and modern, takes up little space, and consists of simple geometric shapes. In the context of Deezer, the equalizer symbolizes the digital age, and in the world of music, it is one of the main tools for sound correction. Neither professional nor household audio equipment can do without it.
The first logo’s typography used capital letters from the Gotham Narrow Book font, which Hoefler Frere Jones designed. Since 2019, the word mark looks new. The designers converted the lettering to lower case and chose the Mabry Pro typeface. It appeared in 2018 based on the NG Grotesque font, created specifically for the American retailer Nasty Gal. It is a hybrid of two varieties of grotesque. According to Deezer executives, it looks friendly and matches the service’s friendly interface.
The color scheme conveys a personal touch. It combines a palette of shades, including yellow, orange, pink, purple, blue, and green. For contrast, the rainbow EQ is aligned with the black lettering.