The Demon Slayer logo is reminiscent of scary, bloodthirsty monsters that come out to hunt when the moon appears. The emblem evokes a feeling of horror, and emotional experiences indicate the need to get together and fight back the monsters.
Demon Slayer: Brand overview
Founded: | February 15, 2016 – May 18, 2020 |
Founder: | Koyoharu Gotouge |
Headquarters: | Japan |
Meaning and History
The plot is based on the adventures of a teenager named Tanjiro Kamado. His parents have been destroyed, and his sister has become a demon. And now they are searching together for a remedy to help the girl become human again. In the course of his quest, his brother finds himself in the Demon Slayer Corps, a secret society that fights demons – former humans who exchanged their humanity for demonic essence for total power.
The negative characters feed on humans and are elusive because they are endowed with superpowers. These include superpowers, regeneration, and magic. Special weapons only kill them – swords made of solar steel with wisteria flower venom mixed in or exposed to ultraviolet rays. Demon slayers are ordinary people who, to counteract evil, practice special breathing exercises that endow them with an increased capacity for resistance and inhuman strength.
After the sudden death of his father, Tanjiro Kamado becomes the sole breadwinner in the family. One day, after returning from work, he discovers that a demon has attacked the house and killed all of his family. Only his sister Nezuko Kamado survived, but the girl turned into a demon. Then the teenager decides to save her and starts searching for a way to prevent reincarnation. He meets Giyū Tomioka, who leads him to the Demon Slayer Corps, where he hones his fighting skills and becomes a demon fighter.
It is now a widely-known media franchise that exists in the form of manga, ranobae (light novels), an animated series, a TV movie, a print sequel, a video game, and compiled episodes for theatrical release. The title, as well as the logo, are retained.
The visual identity mark has the shape of an unfinished circle resembling the letter “C” written backward. It symbolizes several concepts at once: the first is the circular sweep in combat, the second is a protective ring against dark forces, the third is a magic ball, and the fourth is flame. The line is uneven: narrow at the ends and wide in the middle.
The two colors of the ring (red and black) run parallel. Sometimes they are swept into each other in the form of small flecks, but they are not absorbed completely, remaining small foreign strokes. In the beginning, the streaks are fragmentary, as if applied with a brush. Further on, they take on the distinct shape of tongues of flame along the edge. The protrusions are sharp, spike-like.
In the center is the name of the franchise in two lines. The word “Demon Slayer” is also done in an intimidating style, with an irregularly barbed edge. The right leg of the “A” has a wave-like shape – as if it were a body shiver of terror and fear. The inscription is typed in capital letters with the first and last characters in each word highlighted, which are much larger than the rest of the characters. Below is the second fragment of the title of the first manga, “Kimetsu no Yaiba.” The letters in it are thin, straight, and chopped.
Demon Slayer: Interesting Facts
“Demon Slayer: Kimetsu no Yaiba” is a Japanese manga and anime series that caught on globally thanks to its great story, memorable characters, and beautiful animation. Koyoharu Gotouge created it, and it was published from February 2016 to May 2020.
- Manga Sales: After the anime, “Demon Slayer” became a top-selling manga series, with over 150 million copies sold by 2021.
- Movie Success: The “Demon Slayer” movie, “Mugen Train,” broke records in Japan and internationally, becoming Japan’s highest-grossing film ever by 2020.
- Awards: The series and its movie have won many awards, including Anime of the Year at the 2020 Crunchyroll Anime Awards.
- Cultural Impact: It’s big in Japan, turning anime-related locations into fan hotspots and influencing all kinds of merchandise and traditional crafts.
- Historical Roots: In the Taisho period, “Demon Slayer” combines Japanese folklore, samurai culture, and Shinto beliefs.
- Loved Characters: Nezuko Kamado, the demon sister of the main character Tanjiro, is particularly popular, boosting merchandise sales and inspiring cosplays.
- Animation Quality: Studio Ufotable is praised for its stunning animation, which uses 2D and 3D techniques to add depth to battle scenes and emotional moments.
- Deep Themes: The series touches on family, good vs. evil, and redemption, making it appealing to a broad audience.
- Music: The music, especially the opening theme, “Gurenge” by LiSA, has been a big hit in Japan and internationally.
- Ongoing Expansion: Even after the manga ended, the story keeps growing with new anime arcs, novels, and a video game, keeping fans engaged.
“Demon Slayer: Kimetsu no Yaiba” has become a standout in anime and manga, beloved for its engaging plot, rich themes, and visual flair. It’s made a lasting mark on pop culture worldwide.
Font and Colors
The Demon Slayer emblem uses a clean version of the Blood Crow Condensed typeface. It is a design font of narrow application, as it is characterized by angularity, spikes, and non-standard serifs.
The official palette is fatal. It consists of the classic combination of black and red, which conveys an atmosphere of fear, psychological tension, and danger. The background color is white.
Demon Slayer color codes
Red | Hex color: | #ff010b |
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RGB: | 255 1 11 | |
CMYK: | 0 100 96 0 | |
Pantone: | PMS 172 C |
Eerie Black | Hex color: | #171714 |
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RGB: | 23 23 20 | |
CMYK: | 0 0 13 91 | |
Pantone: | PMS Neutral Black C |