The use of the name and symbolism of a diabolical organization by athletes of the Roman Catholic University is symbolic. The DePaul Blue Demons logo distinguishes fifteen teams and features a clever and powerful mascot. A play on words led to the emergence of a mascot whose cunning and strength became the characteristic traits of the players.
DePaul Blue Demons: Brand overview
Meaning and History
The logo used until 1979 contains the traditional letter “D.” The symbol is simple and unremarkable. The designers chose a rectangular font without rounded details and made the background white. Then, the emblem featured a small blue devil with a tail, beard, and horns. This is one of the graphic versions of the mascot, Demon in a Blue Suit, more commonly known as DIBS. It was the distinctive symbol of the sports department from 1979 to 1998.
In 1999, artists modernized the logo. They depicted a heraldic shield with blue horns in the background. On the front side is the inscription “DePaul,” a ribbon with the team name (“Blue Demons”), and a stylized head of a devil turned in profile. The developers also played with the font of the first word, adding sharp serifs in the form of horns.
What is DePaul Blue Demons?
The DePaul Blue Demons are a participant in the intercollegiate program, uniting 15 student teams from DePaul University, located in Chicago, Illinois. The sports faculty is a member of the Big East conference and competes in NCAA Division I.