Descendants Logo PNG
The Descendants logo impresses at first glance, just like the eponymous movies dedicated to the descendants of famous heroes from the fantasy world. The bright emblem conveys the atmosphere of generational continuity and the similarities between parents and children. Just like the characters, it is extraordinary.
Descendants: Brand overview
| Founded: | July 31, 2015 |
| Founder: | Kenny Ortega |
| Headquarters: | United States |
Meaning and History
The premiere of Descendants took place in the summer of 2015. The movie immediately became popular and commercially successful, so it was decided to continue filming. The second and third films were released every two years: in 2017 and 2019, respectively. They shared the same name. In all plots, the action takes place in a world that serves as a continuation of classic Disney films. In parallel, work on television projects of similar themes was carried out, including TV series, a play, and short films. The series will be supplemented with two more feature films in the coming years.
The franchise has a common logo. It accompanies each movie, convincing fans of fantasy and fairy tales of their authenticity. Regardless of the variety of screenwriters, actors, directors, and composers involved in the work on the films, it remains the only constant element that unifies all the project’s results. The emblem is simple but symbolic, filled with deep meaning.
What is Descendants?
Descendants is a franchise consisting of several movies of different genres dedicated to the descendants of well-known fantasy heroes. The first work appeared in 2015 (a feature-length movie), and the latest in 2021 (a TV release). Disney Studios also announced that filming for two more movies is underway within the project.
2015
The Descendants logo consists of two key parts: text and drawing. They are combined to form an indivisible whole: the image serves as an eye-catching background for the inscription. Designers placed the yellow “D” on the red apple and added a curved vine, visually repeating the shape of the ornate letter. To acknowledge the franchise’s founder, they borrowed the glyph from the emblem of the parent company, Disney Studios.
- Although golden, the flexible branch that wraps around the apple is covered with thorns, indicating the prickliness and unyielding nature of the younger generation in the fantastical world. The lower part of the shoot even resembles a devil’s tail.
- The large apple looks appetizing but also has a sad flaw: it is bitten, so it is not perfect. The bright fruit perfectly conveys the allegory reflected in the proverb, “the apple doesn’t fall far from the tree.”
Each descendant resembles their ancestor in appearance, character, manners, moral values, and behavioral motives. Hence the hint: there are few pure ideals in the films.
Font and Colors
The Descendants emblem combines several types of typefaces. The first letter is made with the Walt Disney logo font, Waltograph, which exactly replicates the well-known film studio logo counterpart. The other characters are typed using a custom-designed font created by FZ Fonts for this film project. Its name is Descendants Font. The style of the glyphs resembles several typefaces, including Monumenta, Cinzel, Trajan Bold, and Bonnie.
The corporate palette corresponds to the natural colors of the objects depicted in the emblem:
- The apple is red.
- The pulp in the bite area is light beige.
- The letters are golden.
The only exception is the yellow vine, which should be green in the real world. The franchise author and owner’s silver names are separately at the top.
