Descendants Logo

Descendants LogoDescendants Logo PNG

The Descendants logo impresses at first glance, just like the eponymous movies dedicated to the descendants of famous heroes from the world of fantasy. The bright emblem conveys the atmosphere of generational continuity and the similarities between parents and children. Just like the characters, it is extraordinary.

Descendants: Brand overview

Founded:July 31, 2015
Founder:Kenny Ortega
United States
Descendants is an American franchise, first introduced by Disney Studios in 2015 when the first movie of this series debuted. Later, two more movies with the same name and sequential numbering were released: the second one, dated 2017, and the third – 2019. The franchise also includes three short films (Under the Sea, Audrey’s Royal Return, Wicked Woods), several TV shows, and one theatrical production (a musical). In addition, in 2021, the film studio announced the filming of two more movies in the Descendants series.

Meaning and History

Descendants Logo History

The premiere of Descendants took place in the summer of 2015. The movie immediately became popular and commercially successful, so it was decided to continue filming. The second and third films were released every two years: in 2017 and 2019, respectively. They shared the same name. In all plots, the action takes place in a world that serves as a continuation of classic Disney films. In parallel, work on television projects of similar themes was carried out, including TV series, a play, and short films. In the coming years, the series will be supplemented with two more feature films.

The franchise has a common logo. It accompanies each movie, convincing fans of fantasy and fairy tales of their authenticity. Regardless of the variety of screenwriters, actors, directors, and composers involved in the work on the films, it remains the only constant element that unifies all the project’s results. The emblem is simple but symbolic, filled with deep meaning.

What is Descendants?

Descendants is a franchise consisting of several movies of different genres dedicated to the descendants of well-known fantasy heroes. The first work appeared in 2015 (a feature-length movie), and the latest in 2021 (a TV release). Disney Studios also announced that filming for two more movies is underway within the project.


Descendants Logo

The Descendants logo consists of two key parts: text and drawing. They are combined in such a way as to form an indivisible whole: the image serves as an eye-catching background for the inscription. Designers placed the yellow “D” on the red apple and added a curved vine next to them, visually repeating the shape of the ornate letter. And to acknowledge the franchise’s founder, they borrowed the glyph from the emblem of the parent company – Disney Studios.

  • The flexible branch that wraps around the apple, although golden, is covered with thorns, indicating the prickliness and unyielding nature of the younger generation in the fantastical world. The lower part of the shoot even resembles a devil’s tail.
  • The large apple looks appetizing but also has a sad flaw: it is bitten, so it is not perfect. The bright fruit perfectly conveys the allegory reflected in the proverb, “the apple doesn’t fall far from the tree.”

That is, each descendant resembles their ancestor in appearance, character, manners, moral values, and behavioral motives. Hence the hint: there are few pure ideals in the films.

Font and Colors

Descendants Emblem

The Descendants emblem combines several types of typefaces. The first letter is made with the Walt Disney logo font – Waltograph. It exactly replicates the counterpart from the well-known film studio’s logo. The other characters are typed with a custom-designed font created by FZ Fonts specifically for this film project. Its name is Descendants Font. The style of the glyphs resembles several typefaces, including Monumenta, Cinzel, Trajan Bold, and Bonnie.

The corporate palette corresponds to the natural colors of the objects depicted in the emblem:

  • The apple is red.
  • The pulp in the bite area is light beige.
  • The letters are golden.

Descendants Symbol

The only exception is the yellow vine, which should be green in the real world. Separately at the top is the silver name of the author and owner of the franchise.

Descendants color codes

Middle YellowHex color:#fee501
RGB:254 229 1
CMYK:0 10 100 0
Pantone:PMS 803 C
BrownHex color:#934c00
RGB:147 76 0
CMYK:0 48 100 42
Pantone:PMS 167 C
LustHex color:#ec0001
RGB:236 0 1
CMYK:0 100 100 7
Pantone:PMS 172 C
BlackHex color:#a6a6a6
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Cool Gray 6 C