The Design By Humans logo embodies creativity, self-expression, and community spirit, emphasizing the brand’s mission to support and promote the unique work of independent artists worldwide. The emblem’s design conveys the dynamism and diversity of styles represented on the platform. The brand aims to unite creative individuals, offering them opportunities to realize their ideas through stylish, high-quality clothing and accessories.
Design By Humans: Brand overview
Founded in 2007 in the US, Design By Humans began its journey as an online hub, providing global artists and designers the opportunity to showcase their talent through t-shirt designs. However, in 2009, the company moved from simply utilizing the marketplace to exclusively collaborating with select artists and subsequently launched its signature clothing line.
Between 2009 and 2011, the community of artists and a variety of t-shirt designs grew exponentially. Not stopping there, Design By Humans expanded its horizons in the following years, adding products as diverse as prints, phone accessories, and beverage mugs to its catalog.
In 2013, the company celebrated a significant milestone: it paid its family of artists more than $1 million in royalties. Focusing on global markets, the company took its first steps outside the United States: in 2013-2014, it entered Europe and Australia. A year later, in 2015, the company received a $4 million Series A investment to focus on technology improvements and overall business expansion.
In 2016, Design By Humans made its market debut, opening its first retail location in the bustling city of Las Vegas. Fast forward to 2023, and the brand will still offer fashionable clothing with a unique artistic flavor. At the same time, the company prides itself on adhering to ethical sourcing and production standards. Two important milestones in the company’s journey are the transition to branded apparel in 2009 and the relentless expansion into the international market over the past decade.
Meaning and History
What is Design By Humans?
Design By Humans is a global marketplace that has been connecting creative minds around the world since 2007, allowing them to express themselves through wearable art and inspire others with their unique creations. The brand has brought artists, gamers, musicians, and YouTubers together, giving them a platform to express themselves through art.
2007 – today
The logo of Design By Humans, an American company that sells t-shirts with designer prints, combines strictness and friendliness. The friendliness primarily comes from the symbol, representing a unique smiley face. This smiley is drawn with an incredibly wide smile that takes up two-thirds of the face. Its shape resembles a horseshoe or a large letter “U.” Two dots, symbolizing eyes, are placed above.
The platform’s name is on the circle’s right, with a smiley image. In the name, the words “DESIGN” and “HÜMANS” are in bold, while the word “BY” is in a thin font. This helps highlight the key parts of the name and maintain visual interest without overwhelming the logo.
The smile on this smiley face is reminiscent of something from comics: it is large and almost humorous. This creates an atmosphere of ease and creativity associated with design and art. The combination of bold and thin letters in the name plays with perception, causing the eye to move from one word to another, holding attention and creating visual dynamics without excessive brightness.