The Design By Humans logo embodies creativity, self-expression, and community spirit, emphasizing the brand’s mission to support and promote the unique work of independent artists worldwide. The emblem’s design conveys the dynamism and diversity of styles represented on the platform. The brand aims to unite creative individuals, offering them opportunities to realize their ideas through stylish, high-quality clothing and accessories.
Design By Humans: Brand Overview
Founded 2007 in the US, Design By Humans began its journey as an online hub, providing global artists and designers the opportunity to showcase their talent through t-shirt designs. However, in 2009, the company moved from simply utilizing the marketplace to exclusively collaborating with select artists and subsequently launched its signature clothing line.
Between 2009 and 2011, the community of artists and various t-shirt designs grew exponentially. Not stopping there, Design By Humans expanded its horizons in the following years, adding products as diverse as prints, phone accessories, and beverage mugs to its catalog.
In 2013, the company celebrated a significant milestone: it paid its family of artists more than $1 million in royalties. Focusing on global markets, the company took its first steps outside the United States: in 2013-2014, it entered Europe and Australia. In 2015, the company received a $4 million Series A investment to focus on technology improvements and overall business expansion.
In 2016, Design By Humans made its market debut, opening its first retail location in the bustling city of Las Vegas. Fast forward to 2023, and the brand will still offer fashionable clothing with a unique artistic flavor. At the same time, the company prides itself on adhering to ethical sourcing and production standards. Two important milestones in the company’s journey are the transition to branded apparel in 2009 and the relentless expansion into the international market over the past decade.
Meaning and History
What is Design By Humans?
Design By Humans is a global marketplace connecting creative minds worldwide since 2007, allowing them to express themselves through wearable art and inspire others with their unique creations. The brand has brought artists, gamers, musicians, and YouTubers together, giving them a platform to express themselves through art.
2007 – today
The Design By Humans logo appears strict and concise, yet its details convey originality and positivity. The composition includes a smiley symbol and a text label, creating a memorable image.
The symbol features a circle with a curved line inside resembling a wide smile. This line, shaped like an inverted “U,” visually connects the symbol with the brand name. The smile occupies most of the circle, serving as the main focus. Above it are two dots representing eyes, adding dynamism and friendliness to the image. This visual element resembles an emoji, making it relatable and familiar to the audience.
Next to the symbol is the text element—the company name “DESIGN BY HUMANS.” The words are differentiated by font-weight: “DESIGN” and “HUMANS” are in bold, while “BY” is rendered in thinner lines. The contrast highlights the words, making the text easy to read. Using uppercase letters underscores the brand’s importance and confidence in its identity.
The font is strict, sans-serif, with clean lines, creating a modern and versatile appearance. The black color of the text and symbol adds stability and professionalism to the company specializing in designer products.
The name reflects the idea of creating unique designs by people, for people. The logo also embeds this concept: the friendly smiley symbolizes creativity and humanity, while the clear text emphasizes professionalism and seriousness.
The balance between strictness and openness makes the emblem versatile. The smiley adds warmth and approachability, making the brand accessible and appealing to the audience, while the text block conveys reliability and high quality. The design effectively communicates the company’s values, blending modernity with human warmth.