To mark its 125th anniversary, the German Football Association DFB has unveiled an updated image. The public presentation of the new brand is scheduled as part of a large-scale congress at the DFB campus in Frankfurt am Main. During the event, the association will present the logo and the entire visual identity system developed in collaboration with the agency Strichpunkt.
The new DFB mark reflects the unity of the association’s three areas of activity: organizational, social, and sporting. Unlike the previous bright use of the national flag colors, the updated version is built around green tones that evoke the association’s long-standing connection to German football and the country’s history. The overall look has become more restrained and more strictly formed, conveying the association’s focus on development and renewal.
Dr. Holger Blask, Managing Director of DFB GmbH & Co. KG, noted that the new identity demonstrates the association’s intention to clearly and contemporarily define its stage of development. According to him, the anniversary year is an opportunity to focus not on past achievements but on future goals. The logo brings together all of German football, from the amateur level to the professional game, from national teams to local clubs.
The rollout of the updated image began on the day of the announcement and will gradually extend across all areas of the association’s activities. The corporate style will become part of the 45th DFB Congress and will accompany further changes in the structure and perception of German football.