DeviantArt is a specialized website that features illustrators, photographers, painters, writers, and other talented individuals. The organizers of the website are a team of Angelo Sotira, Matthew Stevens, Scott Jarkoff. The online community was launched in August 2000. The company’s location that represents him is the city of Los Angeles, California (USA).
Meaning and History
What is DeviantArt?
DeviantArt is a gallery-like social network for artists, graphic artists, and designers. It provides an opportunity to publish your creative work – photos, drawings, posters, illustrations, and much more. The platform was launched in 2000. Although it is American, it is now owned by the Israeli company Wix.com. The authors of the idea are a group of individuals led by Angelo Sotira.
It was a service within a service because the launching pad was a network of music-oriented web resources called Dmusic Network. Therefore, the year of DeviantArt origin is considered to be 2000, and the date of official registration is 2001. In addition to the logo (and there are eleven of them), he also had his mascot – a robot imp nicknamed Fella. He was his main character until 2014.
the 2000 year
The rectangular emblem contains a fragment of a striped target. In the center is the letter “a” from the last syllable “Deviantart,” which is part of the “.com” domain. All characters are different in height, format, style, and size, but they can be successfully added to the service’s name. With this, the founders emphasized the community members’ individuality who can create something personal but harmonious.
2000 – 2001
In parallel, there was another sign – in the same dark-dusty scale, but narrower, with a single inscription. Thanks to the unique lettering design, he made the resource recognizable. The symbols were “robotic,” geometric, angular, which, paradoxically, gave them originality. The website’s slogan “Where art meets application” was also featured on the thin strip.
2001 – 2002
In mid-2001, the abbreviation “da” was added to the existing version of the logo – an abbreviation for the full name “DeviantArt.” The letters were presented as a graphic sign. They are executed in one line, curved in the form of two connected symbols.
2002 – 2003
During this period, the name of the web resource, written in the same style as the web resource, came to the fore. The designers enlarged the brand name, discolored it, made it translucent, and shifted it to the upper right corner.
2003 – 2005
Due to the community’s expansion, he redesigned the logo, using a more understandable font for the logo. Thin elongated letters are set completely differently than before: the first part (deviant) is lowercase, the second (ART) is uppercase. The dusty gray color palette is preserved.
2005 – 2006
The resource received a corrected logo with an enlarged name. There is almost no intercharacter space, so they merge. The original “da” symbol serves as a semi-transparent background.
2006 – 2008
In 2006, the administration adopted another version of the simple gray emblem. She emphasized the text by placing the word “DeviantArt” right in the center. And so that it immediately catches the eye repainted it white.
2008 – 2010
To the existing elements, designers have added a visible graphic sign “da,” which appeared for the first time in 2001. The unique element is made in one unbreakable stroke and is located diagonally, at an angle of approximately 45 degrees. Its main color is white, to match the inscription underneath.
2010 – 2014
This version of the logo can be considered revolutionary because it completely changed the style. The “da” icon is a self-contained square-shaped icon with a neon green border. To the right of it is the name of the web community, made up of different types of fonts: the first part of the word “Deviantart” comprises thin and narrow letters; the second is made up of squat and thick letters.
2014 – 2019
In December 2014, the Moving Brands studio proposed an emblem with a radically new design. She removed the 13-year-old badge and replaced it with an abstract symbol consisting of two contiguous sevens, one inverted. The inscription is made in the same beveled style. The developers rearranged it into two lines and made letters of the same width. At “D” and “T,” they cut off the sides at an angle.
2019 – today
The current logo is identical to the previous one, except for the graphic sign: instead of aquamarine.
Font and Colors of the Emblem
Until 2010, the corporate identity was a gray rectangle. Then he changed the configuration, and in 2014 he got a completely different style. The monogram “da” disappeared, and an abstract icon appeared in its place.
After years of transformation, the word “Deviantart” is written in a modified version of the Caliber typeface from Klim Type Foundry. The letters are partially cut off – exactly at an angle of 62 degrees. The corporate color of the emblem is a combination of black and green (aquamarine).