Digg Logo PNG
The geometric style fits perfectly into the information and news site concept. The designers proposed a simple, clear Digg logo that emphasizes visual accessibility for most Internet users. After all, good visibility of the name leads to high attendance of the resource.
Digg began in San Francisco on December 5, 2004, when Kevin Rose, a former TechTV host, launched the platform with Owen Byrne, Ron Gorodetzky, and Jay Adelson. Rose put in only $6,000 of his own money. The idea was direct: users submitted links, and the community voted to “digg” or “bury” each post. Popular stories reached the front page without editors.
In February 2005, Adelson became CEO, and the first venture round closed later that year. By April 2005, Digg had 12,000 registered users, and by 2006-2007, it was drawing more than 40 million monthly unique visitors. Its main rival, Slashdot, still relied on editorial selection, while Digg turned user voting into the product. The “Digg effect” became a known problem when sites crashed after landing on its front page.
In May 2007, Digg faced a major revolt after deleting posts containing the HD DVD and Blu-ray encryption key. Users reposted the code until moderators lost control, forcing Digg to restore the material. In 2010, management problems grew after Adelson left. Rose pushed Digg v4, launched on August 25, 2010, but technical failures and unpopular changes drove many users to Reddit.
By 2012, Digg’s US audience had fallen to 3.8 million monthly visitors. Its assets were split between Betaworks, The Washington Post, and LinkedIn. Betaworks relaunched Digg on July 31, 2012, later adding Digg Reader after Google Reader closed. BuySellAds acquired the platform in 2018, and in 2025, Kevin Rose and Reddit co-founder Alexis Ohanian relaunched Digg.
Meaning and History
The project was conceived, launched, and constantly improved by four business partners led by Kevin Rose. They ensured the startup’s success for six years until 2010, when the site underwent a complete upgrade from servers to programs, which proved unsuccessful (Digg v4). As a result, two founders left the company, and it was sold in parts. The Betaworks studio acquired the site in 2012, turning it into an aggregator.
Despite a 17-year history, several global concepts, and ownership changes, the brand remains consistent. Its logo has never changed.
What is Digg?
American aggregator of the most popular and discussed news on the web. Created in 2004. Property of the BuySellAds platform.
The main distinguishing feature of the logo is minimalism. The portal’s name serves as a visual cue. This is quite a match for the site’s interface with simple content delivery and no ads.
Translated from English, Digg means “to dig.” Users themselves “dig out” interesting publications and vote for them. Each positive mark lifts the news. As a result, users themselves create content. The lowercase d and g are reminiscent of the like and dislike icons used to “dig” or “dig” posts. In the logo, the word Digg evokes associations with a trove of the world’s most interesting events.
The title is in bold type on a white background. The black color and angular letters are reminiscent of a typographic layout. This choice draws an analogy between Digg and offline newspapers. The thickness of the letters indicates the portal’s credibility and popularity.
Lowercase letters hint at the transience of the news, especially on the Internet. What the aggregator offers its users today may completely change tomorrow. Therefore, on its pages, there is rarely news with a “capital letter” that has been discussed for years. The lack of a capital letter also indicates that the site’s owners and staff are not responsible for shaping the content and do not “dictate” what users should read. Ordinary visitors generate the content.
The pointed corners of the letters personify acute and topical topics and viral publications covered by the Internet portal. Each element of the logo is as if inscribed in a square. The presence of 4 sides of the symbols suggests considering the issue from different perspectives and expressing opinions (users can suggest articles for voting and decide how interesting they are). Square geometry is also associated with the four cardinal directions and with gathering information from around the world.
Font and Colors
The logo has two color variations: black and blue. Each personifies authority and confidence.
- Blue brings peace. It points to experience and harmony. The portal provides users with awareness, which creates a sense of stability.
- Black indicates the aggregator’s power. It is visited by up to 6 million users per month. It is a major online news resource in the US.
The font matches Neuborn Bold.