Digg Logo

Digg LogoDigg Logo PNG

Digg: Brand overview

Founded: November 2004
Founder: Kevin Rose
Headquarters:
New York City, United States
Website: digg.com
Logo downloads:
Digg is an English-language website for the latest sports, culture, science, fashion, and events discussed online and powered by an RSS reader (Digg Reader). Up to 20,000 people visit the aggregator daily, 68% of which are US residents—owned by BuySellAds since 2018.

Meaning and History

Digg Logo History

What is Digg?

American aggregator of the most popular and discussed news on the web. Created in 2004. Property of the BuySellAds platform.

The project was conceived, launched, and constantly improved by four business partners led by Kevin Rose. They ensured the startup’s success for six years until 2010 when the site underwent a complete upgrade from servers to programs, which turned out to be unsuccessful (Digg v4). As a result, two founders left the company, and it was sold in parts. The Betaworks studio acquired the site in 2012, turning it into an aggregator.

Despite a 17-year history and several global concepts and ownership changes, the brand remains consistent. Its logo has never changed.

The main distinguishing feature of the logo is minimalism. The name of the portal is used as a visual sign. This is quite a match for the site’s interface with simple content delivery and no ads.

Translated from English, Digg means “to dig.” Users themselves “dig out” interesting publications and vote for them. Each positive mark lifts the news up. As a result, users themselves create content. The lowercase d and g are reminiscent of the like and dislike icons used to “dig” or “dig” posts. In the logo, the word Digg evokes associations with a treasure – the most interesting events that have taken place in the world.

Digg Symbol

The title is in bold type on a white background. The black color and angular letters are reminiscent of a typographic layout. This choice draws an analogy between Digg and offline newspapers. The thickness of the letters indicates the credibility and popularity of the portal.

Lowercase letters hint at the transience of the news, especially on the Internet. What the aggregator offers its users today may completely change tomorrow. Therefore, on its pages, there is rarely news with a “capital letter,” discussed for years. The lack of a capital letter also indicates that the owners and staff of the site are not in charge of shaping the content and do not “dictate” users what to read. Ordinary visitors generate the content.

The pointed corners of the letters personify acute and topical topics and viral publications covered by the Internet portal. Each element of the logo is as if inscribed in a square. The presence of 4 sides of the symbols hints at considering the issue from different sides and the ability to express their opinion (users can suggest articles for voting and decide how interesting they are). Square geometry is also associated with the four cardinal directions, gathering information from worldwide.

Font and Colors

Digg Emblem

The logo has two color variations – black and blue. Each personifies authority and confidence.

  • Blue brings peace. It points to experience and harmony. The portal provides users with awareness, which creates a sense of stability.
  • Black – an indicator of the power of the aggregator. It is visited by up to 6 million users per month. It is a major online news resource in the US.

The font matches Neuborn Bold.

Digg color codes

Dark Charcoal Hex color: #333333
RGB: 51 51 51
CMYK: 0 0 0 80
Pantone: PMS Black C