Digg Logo PNG
The geometric style fits the information-and-news site concept perfectly. The designers proposed a simple, clear Digg logo that emphasizes visual accessibility for most Internet users. After all, good visibility of the name leads to higher traffic to the resource.
Digg began in San Francisco on December 5, 2004, when Kevin Rose, a former TechTV host, launched the platform with Owen Byrne, Ron Gorodetzky, and Jay Adelson. Rose put in only $6,000 of his own money. The idea was direct: users submitted links, and the community voted to “digg” or “bury” each post. Popular stories reached the front page without editors.
In February 2005, Adelson became CEO, and the first venture round closed later that year. By April 2005, Digg had 12,000 registered users, and by 2006-2007, it was drawing more than 40 million monthly unique visitors. Its main rival, Slashdot, still relied on editorial selection, while Digg turned user voting into the product. The “Digg effect” became a known problem when sites crashed after landing on its front page.
In May 2007, Digg faced a major revolt after deleting posts containing the HD DVD and Blu-ray encryption key. Users reposted the code until moderators lost control, forcing Digg to restore the material. In 2010, management problems grew after Adelson left. Rose pushed Digg v4, launched on August 25, 2010, but technical failures and unpopular changes drove many users to Reddit.
By 2012, Digg’s US audience had fallen to 3.8 million monthly visitors. Betaworks, The Washington Post, and LinkedIn. Betaworks relaunched Digg on July 31, 2012, later adding Digg Reader after Google Reader closed. BuySellAds acquired the platform in 2018, and in 2025, Kevin Rose and Reddit co-founder Alexis Ohanian relaunched Digg.
Meaning and History
Four business partners led by Kevin Rose conceived, launched, and continually improved the project. They kept the startup running for six years, until 2010, when the site underwent a complete upgrade from servers to programs that proved unsuccessful (Digg v4). As a result, two founders left the company, and it was sold in parts. The Betaworks studio acquired the site in 2012 and turned it into an aggregator.
Despite a 17-year history, several global concepts, and ownership changes, the brand remains consistent. Its logo has never changed.
What is Digg?
American aggregator of the most popular and discussed news on the web. Created in 2004. Property of the BuySellAds platform.
The logo’s main distinguishing feature is its minimalism. The portal’s name serves as a visual cue. This matches the site’s interface, with simple content delivery and no ads.
Translated from English, Digg means “to dig.” Users themselves “dig out” interesting publications and vote for them. Each positive mark lifts the news. As a result, users themselves create content. The lowercase d and g are reminiscent of the like and dislike icons used to “dig” or “dig” posts. In the logo, the word Digg evokes associations with a trove of the world’s most interesting events.
The title is in bold type on a white background. The black color and angular letters evoke a typographic layout. This choice draws an analogy between Digg and offline newspapers. The letter thickness suggests the portal’s credibility and popularity.
Lowercase letters hint at the transience of news, especially online. What the aggregator offers users today may change completely tomorrow. Therefore, its pages rarely feature news with a “capital letter” that has been discussed for years. The lack of a capital letter also indicates that the site’s owners and staff are not responsible for shaping the content and do not “dictate” what users should read. Ordinary visitors generate the content.
The pointed corners of the letters personify acute and topical topics and viral publications covered by the Internet portal. Each element of the logo appears inscribed in a square. The 4 sides of the symbols suggest considering issues from different perspectives and expressing opinions (users can suggest articles for voting and decide how interesting they are). Square geometry is also associated with the four cardinal directions and with gathering information from around the world.
Font and Colors
The logo has two color variations: black and blue. Each personifies authority and confidence.
- Blue brings peace. It points to experience and harmony. The portal provides users with awareness, which creates a sense of stability.
- Black indicates the aggregator’s power. It attracts up to 6 million users per month. It is a major online news resource in the US.
The font matches Neuborn Bold.