Drip Logo

Drip Logo
Drip Logo PNG

Drip is an American marketing company dedicated to developing strategies to increase sales and visits to various sites. It focuses on online commerce and helps analyze the customer base with the best possible line of interaction between stores and potential customers. Besides, this young service helps stores develop and withstand the pressure of competition with the help of special software. The service was founded in 2012 by a group of individuals led by Rob Walling. It is headquartered in Fresno, California. The parent firm is LeadPages, headquartered in Minneapolis, Minnesota.

Meaning and History

Drip Symbol

Thoughtful about navigating the “sea” of identical commercial structures, the team created a business that bridges the real and virtual worlds. It provides comprehensive support to startups and established companies alike to increase sales conversions. And the service scans a huge layer of information, studies it, and makes an individual development plan for each client, as well as behavioral strategies to attract customers, visitors, and investments.

The key to its success is eCommerce Customer Relationship Management (ECRM). It brings together all the customer information from the online commerce platform (the store) and marketing channels. This includes the type of purchases people make, preferences and behaviors, choices, regularity and number of orders, and much more. Drip organizes all this data, turning it into accessible and useful data. In addition, the program allows retailers to apply any tools for timely response and personalized interaction with customers.

For example, SMS-mailing, social networks, e-mail, advertising, postcards, and so on are used for long-term customer loyalty. That is, collecting information one drop at a time from everywhere helps propel you forward to the top of the trade. All strategies are “drip” in nature, which is reflected in both the name and the startup’s logo. And since it’s a young company, it has only one logo for now. But it fits perfectly with the service principles and embodies its concept.

Drip marketing is conveyed inappropriate symbolism. The service’s visual identity mark is divided into two parts: text and graphics. The logo depicts an element of the drip system: a large drop consisting of a triangle (above) and an inverted arch (below) resembling a contented smile. They are contoured. They are separated by three dots, which symbolize drops but are smaller in size. This is the embodiment of dual concepts: the first – useful information and various customer data, the second – a variety of marketing tools to promote the business. In the animated version of the logo, the dots move.

Next to it, on the right side, is the company name. It is done in a grotesque font with thin but clear lines. All letters are lowercase, flat, smooth, and well readable. But it is not without its features. For example, the “d” and “p” repeat the shape of each other, so they look identical – they are just placed in a mirror position when viewed vertically. The “r” symbol looks like the priority way marker on road signs.

Font and Colors of the Emblem

Drip Emblem

The lettering in the emblem is in a custom typeface reminiscent of Keith Fill and Churchward Isabella Regular fonts. The main change concerned the letter “r,” which is made in the form of a right angle of 90 degrees. The logo exists in two versions, black and white and neon pink.