Drip Logo PNG
The Drip logo promises growth and development. The company has all transactions and sales issues under control. The emblem indicates the company’s supporting role, while delivering profits to customers and facilitating work.
Drip: Brand overview
Drip began with Rob Walling, a California SaaS founder known for bootstrapping companies without venture capital. Before Drip, he built and sold the SEO service HitTail in 2015, wrote about independent software businesses, hosted Startups for the Rest of Us, and helped create MicroConf for SaaS founders.
In late 2012, Walling and CTO Derrick Reimer started Drip. The first idea was modest: a small widget for collecting email addresses on websites and sending contacts to tools such as Mailchimp or AWeber. In 2013, Walling built a launch list of about 3,500 potential users. The beta came in June 2013, followed by the public launch in November.
Revenue reached $8,000 a month in the first month, but customer churn was high. The team changed direction, turning Drip from a signup widget into a full email service provider. By early 2014, monthly revenue had reached $10,000 to $11,000. Automation then became the key feature: tags, behavior-based rules, and email sequences moved Drip closer to Infusionsoft and Active Campaign than to Mailchimp.
In early 2016, Drip released Workflows, a visual automation builder with campaign editing and flexible rules. The update drew the attention of Leadpages founder Clay Collins. Talks had started in 2015, when Drip was nearing $2 million in annual revenue, but the price had stalled the deal. After Workflows, negotiations resumed, and on July 7, 2016, Leadpages acquired Drip for an undisclosed eight-figure sum. Walling secured no layoffs, continued support for existing customers, and an earn-out tied to product features, then later left and founded TinySeed.
Meaning and History
Thoughtful about navigating the “sea” of identical commercial structures, the team created a business that bridges the real and virtual worlds. It provides comprehensive support to startups and established companies alike to increase sales conversions. And the service scans a broad layer of information, analyzes it, and creates an individual development plan for each client, as well as behavioral strategies to attract customers, visitors, and investment.
The key to its success is eCommerce Customer Relationship Management (ECRM). It brings together all the customer information from the online commerce platform (the store) and marketing channels. This includes the type of purchases people make, preferences and behaviors, choices, regularity, and number of orders, and much more. Drip organizes all this data, turning it into accessible, useful information. In addition, the program allows retailers to use tools to respond promptly and personalize customer interactions.
For example, SMS, social networks, e-mail, advertising, postcards, and so on are used to build long-term customer loyalty. That is, collecting information one drop at a time from everywhere helps propel you forward to the top of the trade. All strategies are “drip” in nature, which is reflected in both the name and the startup’s logo. And since it’s a young company, it has only one logo for now. But it fits perfectly with the service principles and embodies its concept.
Drip marketing conveys inappropriate symbolism. The service’s visual identity mark is divided into two parts: text and graphics. The logo depicts an element of the drip system: a large drop consisting of a triangle (above) and an inverted arch (below) resembling a contented smile. They are contoured. They are separated by three dots, which symbolize drops but are smaller. This is the embodiment of dual concepts: the first, useful information and various customer data, the second, a variety of marketing tools to promote the business. In the animated version of the logo, the dots move.
Next to it, on the right side, is the company name. It is done in a grotesque font with thin but clear lines. All letters are lowercase, flat, smooth, and well readable. But it is not without its features. For example, the “d” and “p” repeat each other’s shape, so they look identical; they are just in mirror position when viewed vertically. The “r” symbol looks like the priority way marker on road signs.
Font and Colors
The lettering in the emblem is in a custom typeface reminiscent of Keith Fill and Churchward Isabella Regular fonts. The main change concerned the letter “r,” which is formed as a right angle of 90 degrees. The logo exists in two versions: black and white and neon pink.