Drip Logo PNG
The Drip logo promises growth and development. The company has all transactions and sales issues under control. The emblem indicates the company’s supporting role, while delivering profits to customers and facilitating work.
Drip began with Rob Walling, a California SaaS founder known for bootstrapping companies without venture capital. Before Drip, he built and sold the SEO service HitTail in 2015, wrote about independent software businesses, hosted Startups for the Rest of Us, and helped create MicroConf for SaaS founders.
In late 2012, Walling and CTO Derrick Reimer started Drip. The first idea was modest: a small widget to collect email addresses on websites and send contacts to tools such as Mailchimp or AWeber. In 2013, Walling built a launch list of about 3,500 potential users. The beta came in June 2013, followed by the public launch in November.
Revenue reached $8,000 a month in the first month, but customer churn was high. The team changed direction, turning Drip from a signup widget into a full email service provider. By early 2014, monthly revenue had reached $10,000 to $11,000. Automation then became the key feature: tags, behavior-based rules, and email sequences moved Drip closer to Infusionsoft and ActiveCampaign than to Mailchimp.
In early 2016, Drip released Workflows, a visual automation builder with campaign editing and flexible rules. The update drew the attention of Leadpages founder Clay Collins. Talks began in 2015, when Drip was nearing $2 million in annual revenue, but the price stalled the deal. After Workflows, negotiations resumed, and on July 7, 2016, Leadpages acquired Drip for an undisclosed eight-figure sum. Walling secured no layoffs, continued support for existing customers, and an earn-out tied to product features, and later left to found TinySeed.
Meaning and History
Thoughtful about navigating the “sea” of identical commercial structures, the team created a business that bridges the real and virtual worlds. It provides comprehensive support to startups and established companies alike to increase sales conversions. The service scans a broad range of information, analyzes it, and creates an individual development plan for each client, along with behavioral strategies to attract customers, visitors, and investment.
Its success hinges on eCommerce Customer Relationship Management (ECRM). It brings together all the customer information from the online commerce platform (the store) and marketing channels. This includes purchase types, preferences and behaviors, choices, order frequency, number of orders, and more. Drip organizes this data and turns it into accessible, useful information. In addition, the program gives retailers tools to respond quickly and personalize customer interactions.
For example, retailers use SMS, social networks, e-mail, advertising, postcards, and more to build long-term customer loyalty. That is, collecting information, one drop at a time, from everywhere helps propel you to the top of the trade. All strategies are “drip” in nature, which is reflected in both the name and the startup’s logo. And since it’s a young company, it has only one logo for now. But it fits the service principles and embodies the concept.
Drip marketing conveys inappropriate symbolism. The service’s visual identity mark is divided into two parts: text and graphics. The logo depicts an element of the drip system: a large drop consisting of a triangle (above) and an inverted arch (below) resembling a contented smile. They are contoured. Three smaller dots separate them and symbolize drops. This embodies two concepts: useful information and customer data, and a range of marketing tools to promote the business. In the animated version, the dots move.
Next to it, on the right side, is the company name. It uses a grotesque font with thin but clear lines. All letters are lowercase, flat, smooth, and easy to read. But it has its quirks. For example, the “d” and “p” mirror each other, so they look identical; they are just mirrored when viewed vertically. The “r” symbol looks like the priority way marker on road signs.
Font and Colors
The emblem lettering uses a custom typeface reminiscent of Keith Fill and Churchward Isabella Regular. The main change is the letter “r,” which is formed as a 90-degree right angle. The logo exists in two versions: black-and-white and neon pink.