Dropbox is a hosting service owned by Dropbox, Inc. She is engaged in cloud storage, and file synchronization services provide personal cloud and client software. The service founders are two students from the Massachusetts Institute of Technology – Drew Houston and Arash Ferdowsi. In the summer of 2007, they started service with direct funding from Y Combinator. Despite criticism about keeping confidential data, it is recognized as the most valuable startup and most profitable investment. The company’s head office is located in the city of San Francisco, California (USA).
Meaning and History
Like any big project, Dropbox started with a trivial personal problem solution. Drew Houston conceived it after again forgetting his flash drive at home and did not have access to the completed task. Therefore, the student decided to do something to help him avoid such situations. Moreover, he did not like the services that existed since they suffered from Internet delay, difficulties in transferring large files, and simply from errors.
Having started doing a project for himself, he immediately realized that his startup would be useful to many users who face similar problems. As a result, in the spring of 2007, the student launched Evenflow, Inc. and received the necessary funding. But Dropbox’s official opening date is 2008, when the unusual service kicked off right at TechCrunch Disrupt, an annual technology conference. It was then that her logo appeared. In the fall of 2009, Evenflow, Inc. has already been officially renamed Dropbox, Inc.
2008 – 2013
The debut logo of the cloud service was immediately associated with its name. Therefore, it depicts an ordinary cardboard box, which manufacturers use to store and deliver goods. The direct analogy stuck because it accurately reflected the service and did not clutter the logo with accompanying details. On the left was an icon in the form of an open square box. It was drawn as realistic as possible due to the shaded and lightened areas. On the right was the name of the company that provided this service. The text was black; the drawing was blue.
2013 – 2015
The changes made were related to style and color. The word “Dropbox” is now the same blue as the icon, and it has a different shape. The designers have made it more schematic and flat. The drawing in 2D format acquired the same color – without lightening or darkening. The depth was marked in white and indicated the bottomlessness of the cloud storage. The box does not merge with the lids, so the authors circled them with a thin light stripe.
2015 – 2017
The structure of the emblem remains the same – only the font has changed. Instead of elongated lines, squat and wide ones appeared. This was seen in the symbolic gaps: especially in letters where there are round and semicircular holes – in the lowercase “o,” “p,” “b,” and capital “D.”
2017 – present
The logo has evolved again. Now it has a thinner font compared to the previous version and corrected box proportions. Now the edges of the valves (covers) coincide with the bottom edge, so visually, the icon is perceived as five identical squares. Label color changed from black to blue.
Font and Color of the Emblem
From the very beginning, the brand name was associated with the image of an open cardboard box. Her image passed from one version to another until it transformed into five rhombuses (or squares): two in the upper rows and one in the lower. Also, there is another rhombus in the negative space (between the four geometric shapes) – not blue, but white. It forms the inside of an impromptu box. The top corners are 115 degrees; the side corners are 65 degrees.
There are two types of typefaces used in Dropbox logos. The actual font was introduced in 2015. It belongs to the Franklin Gothic family and is called Condensed Demi Bold. The color scheme consists of white and blue DBX Blue (# 0061FF).