Dunder Mifflin Logo

Dunder Mifflin LogoDunder Mifflin Logo PNG

The company’s name is shrouded in darkness because, in reality, it does not exist. The Dunder Mifflin logo hints at the white printing paper and hints that the writers intended the firm’s office to help streamline the way business is done in client offices.

Dunder Mifflin: Brand overview

Founded: 1949
Founder: Sabre, David Wallace
New York City, U.S.
Dunder Mifflin is a fictional organization that manufactures and sells stationery and paper in The Office series. According to the story, it was founded in 1949, although it originally specialized in brackets. The main characters of the American version of The Office series work at Dunder Mifflin. It is there that the main action of the sitcom unfolds. From several episodes of the pseudo-documentary comedy, it became known that its business center is based in New York, and branches are opened in the Northeastern United States. In reality, the office involved in the filming was in the Endemol Shine North America film company building. But the locations changed frequently. According to viewers, Dunder Mifflin may also have been located on the Pennsylvania Paper & Supply Company premises.

Meaning and History

Dunder Mifflin Symbol

Dunder Mifflin is not exactly a fictional firm. At least its logo exists in reality and is used for souvenir merchandise, including T-shirts, office paper, and office supplies. The brand sign can also be found at the intersection of Penn Avenue and Vine Street and at two locations in Scranton (three, if you count the elevator at The Marketplace at Steamtown). In addition, the company has two websites, one as an intranet and the other publicly available.

In episodes of the American sitcom, Dunder Mifflin tries to compete with larger market players, Office Depot and Staples. Employees of the organization repeatedly emphasize that their main advantage is quality customer service and customer focus. But the impression is spoiled by the logo. It has an outdated design and looks too corporate.

It is a visual sign containing the company’s full name: “DUNDER MIFFLIN PAPER COMPANY, INC .” The first two words are written in big, bold letters and placed one below the other. At the end of the second line is the abbreviation “INC” inverted vertically to read from top to bottom. And below it, just behind “MIFFLIN,” is a comma. The phrase “PAPER COMPANY” occupies the lowest row. It has a smaller font and larger letter spacing so that the third line is the same length as the second.

In The Office, the Dunder Mifflin logo rarely appears in the frame. But fans of the sitcom are familiar with it because it is found in the real world in store windows, banners, and souvenirs. The brand has only a laconic text mark with no unusual elements. It has no memorable symbols and bright colors – perhaps because Dunder Mifflin is trying to position itself as a serious stationery manufacturer and adheres to a strict office style. That is what makes the logo of the fictional company so recognizable.

Font and Colors

Dunder Mifflin Emblem

Experts established that two different fonts were used for the company name. The unanimous opinion is that the words “DUNDER MIFFLIN” and “INC” are written in fat grotesque from the Impact family. This typeface first appeared in 1965 and was based on old posters. It is distinguished by narrow letter spacing and massive strokes.

As for the second typeface, everything is not so unequivocal. Some people think that for the phrase “PAPER COMPANY” was chosen the neo-Grotesque Helvetica (or its analog), designed in 1957. Others think that the thin sans serif letters remind humanist typeface Tahoma, which was created especially for Microsoft and debuted in 1994.

The colors of the basic version of the logo are very simple. Most of the text is white, except for the light gray word “INC .”The background looks like a big black rectangle.

Dunder Mifflin color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C