Eastar Jet Logo PNG
The Eastar Jet logo is a visual anchor in a crowded airline marketplace. It effectively tells a story without words and is committed to cost-effective yet ambitious air transportation. It is a symbol and a multi-layered message packaged in a concise visual form.
Eastar Jet: Brand overview
Founded in 2007, South Korean budget airline Eastar Jet has made a significant sensation in the world of air travel. The airline’s first flight was on January 7, 2009, connecting Gimpo International Airport and Jeju International Airport, providing affordable air travel to many travelers. Based in Bangghwa-dong, Gangseo-gu, and Seoul, Eastar Jet quickly gained a loyal audience and became one of the most popular airlines in the region.
Eastar Jet has grown significantly in just three years, expanding its footprint from seven to eight countries and doubling its international passenger traffic. In 2018 alone, the airline carried 5.9 million passengers, of which 3 million were on domestic routes and 2.9 million on international routes, marking an impressive growth of nearly 50% in domestic traffic. Eastar Jet currently serves 14 destinations, with Gimpo International Airport as its main base and Jeju International Airport as its hub. The airline’s meteoric rise has made it one of the fastest-growing carriers in the world.
Meaning and History
What is Eastar Jet?
Founded in the heart of Seoul, Eastar Jet has established itself as one of the key players in the South Korean aviation sector. Launched in 2007, this budget airline took flight from its humble headquarters in Banghwa-dong, Gangseo-gu, providing its customers with a seamless and affordable travel experience. Its establishment in the highly competitive market was not easy, but the company persevered through turbulent times, proving its resilience. In the early days, the airline sought to build a strong network of routes connecting South Korea with Asian destinations. Over the years, the company has continually expanded its fleet of aircraft in an effort to meet growing demand and maintain its commitment to efficiency and affordability.
2007 – today
The Eastar Jet logo reflects the company’s aspiration to reach new heights. The central focus is on the text, where the main word, “EASTAR,” is written in a large font with sharp serifs resembling triangular arrows pointing forward. This design adds a sense of dynamism and motion. The red letters symbolize energy, passion, and ambition, emphasizing the airline’s readiness to stand out in the market.
Between the words “EASTAR” and “JET” is a star, reinforcing the association with the company’s name. The star is minimalist, featuring four thin rays. This element is symbolic: the star represents height, guidance, and achievement. Positioned so that it appears to connect the two words, the star unifies the name into a cohesive whole.
The second level of the logo includes text in Korean, rendered in gray. The elements of the text are precisely centered, creating visual balance with the vibrant upper section. The gray palette contrasts with the red above, adding a sense of calm and restraint and highlighting the company’s reliability.
The font has distinctive characteristics. It is strict but appears modern and energetic due to the sharp triangular serifs. The absence of italics adds stability. Each letter in the word “EASTAR” carries a unique sense of dynamism, emphasizing a forward-moving drive. The word “JET” is executed more concisely, highlighting the main name.
The emblem embodies the company’s mission to “reach for the stars”—in its name and work. The star, colors, and typographic elements convey ambition, reliability, and a modern approach to air transportation.
