Eastar Jet Logo PNG
The Eastar Jet logo is a visual anchor in a crowded airline marketplace, effectively telling a story without words. The logo expresses a commitment to cost-effective yet ambitious air transportation.
It is a symbol and a multi-layered message packaged in a concise visual form.
Eastar Jet: Brand overview
Founded in 2007, South Korean budget airline Eastar Jet has made a significant sensation in the world of air travel. The airline’s first flight was on January 7, 2009, connecting Gimpo International Airport and Jeju International Airport, providing affordable air travel to a large number of travelers. Based in Bangghwa-dong, Gangseo-gu, and Seoul, Eastar Jet quickly gained a loyal audience and became one of the most popular airlines in the region.
In just three years, Eastar Jet has achieved significant growth, expanding its footprint from seven to eight countries and doubling its international passenger traffic. In 2018 alone, the airline carried 5.9 million passengers, of which 3 million were on domestic routes and 2.9 million on international routes, marking an impressive growth of nearly 50% in domestic traffic. Eastar Jet currently serves 14 destinations, with Gimpo International Airport as its main base and Jeju International Airport as its hub. The airline’s meteoric rise has made it one of the fastest-growing carriers in the world.
Meaning and History
What is Eastar Jet?
Founded in the heart of Seoul, Eastar Jet has established itself as one of the key players in the South Korean aviation sector. Launched in 2007, this budget airline took flight from its humble headquarters in Banghwa-dong, Gangseo-gu, providing its customers with a seamless and affordable travel experience. Its establishment in the highly competitive market was not easy, but the company persevered through turbulent times, proving its resilience. In the early days, the airline sought to build a strong network of routes connecting South Korea with Asian destinations. Over the years, the company has continually expanded its fleet of aircraft in an effort to meet growing demand and maintain its commitment to efficiency and affordability.
2007 – today
Eastar Jet’s logo hints at stardom despite being a budget airline. Following the principle that no soldier should be devoid of ambition, the company sets high goals for itself. Its emblem already has a star shining on it, reflecting the name of the airline. The star has four thin rays and sits between two words. The letters have left-handed serifs in the form of sharp triangles, which gives them a unique character. The entire top row is colored red, and the bottom row is gray. The lower part contains the name of the airline in Korean and is precisely aligned in the center.
The star, with its thin rays, indicates the aspirations and long-term prospects of the airline, symbolizing limitless possibilities. The use of red evokes a sense of urgency and excitement in keeping with the company’s ambitious approach. The gray of the bottom row brings an element of earthiness, contrasting with the Korean text about the airline’s cultural heritage. The sharp triangular serifs on the letters are interpreted as a subtle hint of the precision and accuracy required in the aviation industry.
