The Eastern Air Lines logo is like a silent promise of a wonderful journey. It tells people that this airline is about seamless flights and new places to explore. The blue color is reminiscent of a vast sky or a deep ocean, giving people the feeling that anything is possible. The logo is simple but eye-catching and gives credibility to the airline. It’s like a friend who will never let you down when you’re up for an adventure. It doesn’t stand out or catch the eye; it just does its job and makes sure everyone gets to their destination safe and sound.
Eastern Air Lines: Brand overview
Founded by Eddie Rickenbacker, Eastern Air Lines took to the air in 1926 and quickly became a success.
In the 1930s, Eastern Air Lines rose to new heights, becoming one of the respected domestic airlines of the Big Four. Along with American Airlines, United Airlines, Transcontinental, and Western Air (TWA), Eastern had a near monopoly on air service between New York and Florida, a favorite vacation destination. This era of dominance in the skies lasted for several decades, from the 1930s through the 1950s.
In the 1960s, the airline began a bold transition from propeller-driven airplanes to jets, giving it a competitive edge despite changing regulations and evolving technology.
The 1970s and 1980s proved to be turbulent years for Eastern Air Lines, but the company continued to be a prominent force in the industry. The company’s contributions to Atlanta as a major hub were invaluable, and its extensive network expanded to many international destinations.
By the late 1980s, Eastern Airlines, plagued by labor strikes and years of mismanagement, was on the verge of collapse.
On January 18, 1991, the skies turned dark as Eastern Air Lines, the legendary American airline company, officially closed its doors and filed for bankruptcy.
After two decades of downtime, Eastern Air Lines made a triumphant return to the skies in 2015. The revitalized charter airline with a new mission offered flights from Miami International Airport to exciting destinations, including Havana.
Unfortunately, the revival of Eastern Air Lines came to an abrupt end, and in September 2017, the beloved airline operated its last flight, closing its doors for the last time.
Meaning and History
What is Eastern Airlines?
Founded in 1926, Eastern Air Lines became America’s largest airline. The company went from a regional mail carrier to one of the “Big Four” domestic airlines. Its hub was Miami International Airport, and it was headquartered in an unincorporated area of Miami-Dade County, Florida. Eastern dominated air service between New York and Florida from the 1930s through the 1950s and dominated that market for decades. The airline continued to fly successfully until 1991 when it was disbanded.
1926 – 1930
1930 – 1934
1934 – 1964
1964 – 1991
2015 – 2017
The Eastern Air Lines emblem consists of two white stripes in a blue circle. In this case, the circle represents the sky, and the inner geometric shapes form a stylized bird or airplane with an upward-pointing wing. To the right is the word “EASTERN” in the same bright blue color and consisting of bold letters with serifs. Their elongated shape creates the illusion of movement, implying both the company’s constant growth and fast customer service, as well as the high speed of the airplanes.
The bright blue color of the circle and the company name attract attention and signify reliability and trustworthiness. White stripes forming a stylized bird or plane indicate cleanliness and high standards – qualities inherent in a solid airline. The bold sans-serif font for the word “EASTERN” speaks of modernity and professionalism, emphasizing the brand’s commitment to quality service. The illusion of movement created by the elongated letters subtly conveys that the airline is always on the move, increasing efficiency and customer satisfaction.