El Al Logo PNG
The El Al logo symbolizes Israel’s enduring spirit and its national airline’s connections across the globe. The design captures Israel’s rich history and cultural heritage, conveying themes of resilience and progress. The emblem illustrates the airline’s role in safely and reliably transporting passengers to and from Israel, a country often seen as a bridge between continents and cultures. The company is a crucial tourism and international diplomacy link through its operations, acting as a flying ambassador for Israeli innovation and hospitality.
El Al: Brand overview
Israeli airline El Al is a brand that has shaped the skies for over seven decades. Since its first flight in 1948, El Al has proudly served as Israel’s national flagship.
On September 28, 1948, El Al embarked on its historic first flight, beginning an incredible chapter in the history of Israeli aviation. Departing Geneva in a C-54 Skymaster aircraft and arriving in Tel Aviv, the airline realized a bold vision of opportunity for communication and progress.
“El Al is becoming a vital link between Israel and global destinations. From its strategic base at Ben Gurion Airport, the airline has established routes that span continents, connecting different cultures and fostering invaluable connections.
From the first jets in the 1950s to pioneering the installation of missile defense systems on its aircraft in 1961, El Al has constantly pushed the boundaries.
El Al is a global connector, offering flights to more than 50 destinations and expanding its presence on every continent. From scheduled flights to cargo transportation, El Al’s constant endeavor is to bring the world closer together by showcasing Israel’s beauty and cultural richness.
Meaning and History
What is El Al?
El Al, Israel’s flagship air carrier, was founded in September 1948 with the landmark flight from Geneva to Tel Aviv. With a central hub at Ben-Gurion Airport, the airline serves more than 50 destinations covering Israel, Europe, the Middle East, the Americas, Africa, and the Far East. The airline operates scheduled domestic and international passenger flights, as well as an extensive network of cargo flights.
1971 – 2007
From 1971 to 2007, El Al, the Israeli airline, used an emblem representing its status as the national carrier, highlighting its international significance and cultural identity. The central element of the logo was the intertwining of the company name in English, “El Al,” and in Hebrew (אל על). This design technique showcased the brand’s bilingualism and symbolized the continual air connection between Israel and the rest of the world. It emphasized the company’s mission to serve as a bridge between nations and cultures.
The name “El Al,” which translates to “Skyward,” directly reflected the theme of flight, the aspiration to transcend boundaries, and the achievement of new heights. The logo’s color scheme was rich in meaning: the blue hue symbolized professionalism, reliability, and safety, which are critical in the aviation industry, while the gold color represented the luxury and richness that passengers could enjoy aboard El Al’s liners.
To the right of the company name was the flag of Israel, a significant element that underscored the airline’s country of origin. This feature strengthened El Al’s national identity and highlighted its role in the national economy and culture.
2007 – today
The El Al name on the logo is presented in two languages: English and Hebrew. The two versions are combined on one line, with the words intermixed: the word “EL” is followed by its translation and then “AL.” At the end is the Israeli national flag: blue and white stripes with a six-pointed star in the center. This design was originally conceived by Dan Reisinger in 1971. Years later, a second layer was added to the emblem – additional Hebrew lettering. All Hebrew letters are colored dark gold and harmonize well with the rest of the dark blue elements.
The combination of English and Hebrew emphasizes the airline’s dual focus on its international audience and Israeli roots. The presence of the Israeli flag further reinforces this connection to national identity. Dan Reisinger’s original design has stood the test of time, demonstrating its relevance. The dark gold color of the Hebrew letters brings an element of sophistication and luxury, implying a high level of service and attention to detail. The dark blue elements are likely to echo the colors of the Israeli flag, creating a unified and harmonious image.
