The Elle logo is classic and sleek. The emblem speaks to the standards of female beauty and moderate extravagance. The publication teaches women individuality while helping them remain noble and deserving of respect.
Elle is a French women’s magazine, published in 45 countries and available in 46 online versions. It includes materials on fashion, self-care, culture, health, and lifestyle, as well as interviews with famous women. In France, it is published weekly; in other countries, it is published monthly. The total circulation is 340 thousand copies.
Meaning and History
Since its inception almost 80 years ago, the magazine’s emblem has remained unchanged, representing the tabloid as a model of fashion, taste, and beauty. The font conveys the magazine’s overall style, with quality journalism and a detailed consideration of all issues. Serious topics such as politics, changes in legislation, the electoral process, and others have also found a place on the magazine’s pages. Every serif of the logo conveys seriousness and a sense of lightness. It’s no coincidence that the publication’s slogan is: serious about frivolous, easy about serious.
What is Elle?
It’s a French women’s fashion magazine that is subscribed to by 21 million women and read online by more than 370 million each month. It is translated into 29 languages and owned by Czech Media Invest. Its headquarters are in Paris.
1945 – today
The logo of the publication consists of the title written in large capital letters with serifs.
Translated from French, the name means “she” and points to the publication’s focus on a female audience. Interestingly, the name resonates with that of the magazine’s founder, Hélène Gordon-Lazareff, suggesting that a woman conceived Elle.
The pronoun indicates a composite image. Covering issues hypothetically interesting to all representatives of the female sex.
The letters of the inscription appear elongated at the top, hinting at the female figure’s slimness and grace. A model standard of thinness and tall stature. This approach shows that the magazine talks a lot about fashion and style.
The presence of serifs points to a sharp, attentive mind capable of logic and understanding details. Each magazine article is a complete example with interesting hooks and a clear, logical presentation of information. In the style of the letters, there is some stiffness and conservatism that convey seriousness and rigor towards the content, as well as an absence of radical or screaming tendencies.
Font and Colors
The inscription is monochrome. The black palette indicates coverage of important issues. The contrast between the white background and the title presents the magazine as a standard of style and classic beauty.
The font of the inscription resembles Didonesque Medium Condensed. The triangular, semi-circular glyphs in each letter resemble a woman’s scarf or neckerchief, which are often present in images of French women. They are, like hooks, designed to draw the reader in and captivate with the article’s content.


