Emerald Airlines Logo

Emerald Airlines LogoEmerald Airlines Logo PNG

Emerald Airlines logo presents an intriguing and multifaceted design that skillfully integrates various elements to provide visual appeal and symbolic depth. The design features turquoise elements forming a fragmented oval, interlaced with white spirals creating the silhouette of a bird or plane with a bifurcated tail. The logo was an exciting representation of the airline’s identity combined with the unique typography of the brand name.

Turquoise Fragmented Oval:

  • Letter ‘e’: The lowercase letter ‘e’ is encrypted within the fragmented oval, creating a connection to the name “Emerald.”
  • Color Significance: Turquoise, a blend of blue and green, invokes feelings of freshness, sophistication, and creativity. It also reflects the Irish identity, as emerald green is often associated with Ireland.
  • Dynamic Structure: The shattered appearance of the oval adds dynamism and suggests movement, aligning with the notion of travel and flight.

White Spirals and Negative Space:

  • Bird/Plane Silhouette: The spiraling white lines and the negative space they create form the silhouette of a bird or plane, directly linking the logo to aviation.
  • Spiral Motion: The spirals add a sense of motion and fluidity, evoking the soaring flight of a bird or plane.
  • Bifurcated Tail: The split tail design adds visual interest and further emphasizes the abstract and artistic nature of the design.

Unconventional Typography:

  • Rounded Corners: The rounded corners of the letters add softness and approachability to the brand’s image.
  • Half-Cropped Strokes: The unusual half-cropped strokes in letters like “e,” “a,” and “s” make the font distinctive, reinforcing the innovative and modern character of the company.
  • • Font Color: The choice of a black or dark-colored font strongly contrasts the turquoise, enhancing readability and visual impact.

Symbolism and Metaphors:

  • Freedom and Exploration: The bird-like shape symbolizes freedom and exploration, qualities that resonate with the adventurous spirit of travelers.
  • Innovation and Creativity: The abstract and artistic rendering of the design reflects innovation and creativity, signaling the airline’s commitment to delivering unique experiences.

Brand Alignment and Communication:

  • Reflecting Core Values: The logo embodies innovation, trust, and connectivity.
  • Global Appeal: While rooted in Irish identity, the logo’s design has a universal appeal that can resonate with a global audience.

Functional Considerations:

  • Versatility: The logo’s simple yet striking design ensures that it can be easily adapted across various media and platforms.
  • Memorability: The distinctive visual elements make the logo memorable, aiding brand recognition.

Emerald Airlines: Brand overview

Founded: May 2020
Dublin Airport, Dublin, Ireland
Website: emeraldairlines.com

Emerald Airlines, a new entrant in the regional airline market, was established in Dublin, Ireland, in May 2020. The initiative was the brainchild of a group of Irish aviation entrepreneurs and business professionals who identified a gap in the market left by the downfall of Stobart Air on regional routes within Ireland and the UK.

The nascent airline dedicated over a year to meticulously planning its operations and procuring aircraft before officially launching its services. In August 2021, Emerald Airlines announced a partnership with Aer Lingus to operate regional routes under the Aer Lingus brand.

Emerald Airlines welcomed three ATR 72-600 turboprop aircraft into its inaugural fleet to jumpstart its operations. Following a period dedicated to crew training and route-proving flights, the airline initiated its regular passenger services in February 2022.

Starting from its bases in Dublin and Manchester, Emerald Airlines initially offered services to destinations such as Belfast, Edinburgh, and Exeter, among other cities. As of the middle of 2022, the airline boasts a workforce of around 100 employees, comprising pilots, cabin crew, and administrative staff in the head office.

In line with its ambitious growth plans, Emerald Airlines aims to scale up its operations by the end of 2022 by bringing more ATR 72 aircraft into its fleet.

Meaning and History

Emerald Airlines Logo History