Emerald Airways Logo PNG
Emerald Airways: Brand overview
The company was founded in 1987 by founders Andy and Hilary Janes under the name Janes Aviation and began operations at Southend Airport. During its formative years, the company specialized mainly in cargo charters within the UK and various European destinations. The initial fleet of aircraft consisted of Douglas DC-3 and Dart Herald.
In 1992, as the company expanded its role on routes to Ireland, it was rebranded and became Emerald Airways. A new operating base was established at Liverpool Airport.
As the new millennium dawned, Emerald expanded its services to include both scheduled and non-scheduled cargo operations. These operations were targeted at a wide range of customers, including postal services, media, and general cargo companies. Emerald also entered the passenger transportation business, primarily on routes to Ireland.
The diverse fleet consisted of BAe ATP, Shorts 330, Shorts 360, and Hawker Siddeley HS 748 turboprops. The airline’s main hub was Liverpool Airport.
In June 2005, Emerald Airways sold its passenger operations to the Isle of Man to EuroManx while retaining cargo operations.
Problems arose on May 4, 2006, when the UK Civil Aviation Authority (CAA) suspended Emerald’s air operator’s certificate due to safety violations. The company went into administration a week later. Failure to address the safety concerns led to the revocation of the AOC in August 2006. Emerald Airways officially ceased operations on May 12, 2006, after 19 years in the aviation industry.
Meaning and History
1987 – 2006
The Emerald Airways logo is a multi-layered logo. At the top are green and turquoise squares – a total of seven shapes arranged in three rows. Below the abstract geometric composition is the word “emerald.” Despite the fact that it is written in lowercase letters, it has a large size. To highlight this part of the inscription, the designers have highlighted it in black color. Below, on the right, is the smaller word “airways” with large gaps between the glyphs. It has the same turquoise color as some of the squares above. The smooth font with irregular abbreviations creates a friendly feeling.
The layered design gives the logo complexity and visual interest. The choice of green and turquoise symbolizes different aspects of air travel, such as safety and environmental responsibility. The contrast between the large black “emerald” and the smaller turquoise “airways” balances the logo while emphasizing the brand name. The wide gaps between the glyphs in “airways” create a sense of openness and airiness, which fits well with the nature of the aviation business.
