Encanto Logo

Encanto LogoEncanto Logo PNG

The Encanto logo represents the charm that the film encapsulates. It showcases the film name in uppercase, written in a gradient that transitions from green to blue, evoking a sense of magic and wonder. This radiant font is adorned with thin pink shadows and yellow bubbles, adding a whimsical touch to the overall design.

Underneath this distinctive typeface is the iconic Disney logo in a matching yellow, harmonizing the composition. The letters of the main badge are arranged in a lively manner, varying in size and position, giving the impression of a rhythmic dance. The glyphs feature curved, elongated tails, amplifying the playful and magical appeal of the emblem.

This visual symbol perfectly embodies the film’s magical essence, providing an inviting and exciting representation of what audiences can expect from the Disney brand’s adventure, encapsulating a world of enchantment, wonder, and excitement.

Encanto: Brand overview

Founded:November 2021
Founder:Jared Bush, Byron Howard
United States

The 2021 film Encanto, produced by Walt Disney Animation Studios and distributed by Walt Disney Studios Motion Pictures, was a marvel in the domain of computer-animated musical fantasy comedy films. Offering a fresh and distinctive take, the film transported its audience into an immersive world filled with magic, music, and deep-rooted family values.

This animated musical centered around the Madrigal family, living in a magical corner of Colombia in a town called Encanto. The exceptional element was that every member of this family possessed a unique magical ability, except for one – Mirabel. But when the family’s magic is in danger, it’s up to Mirabel to save it.

The film excelled in showcasing the culture and essence of Colombia through its colorful animation, compelling story, and infectious music. This project marked a first for the Studio, as it was their first film set in Colombia, contributing to the rich tapestry of diverse stories the Studio has been known to share.

The original score and songs for the film were written by Lin-Manuel Miranda, whose previous collaborations with Disney had been highly successful. His work for Encanto only solidified his prowess, with the soundtrack receiving immense praise.

The film’s reception was highly positive, and it achieved significant success at the box office. It was acclaimed for its beautiful animation, engaging storytelling, captivating music, and poignant themes it explored about family, individuality, and acceptance.

Meaning and History

Encanto Logo History

Encanto, one of the distinguished creations from the beloved Walt Disney Animation Studios, possesses an identity as vibrant and captivating as the film itself. The logo, emblem, and overall brand aesthetics embody the whimsical and magical essence of this acclaimed 2021 computer-animated musical fantasy comedy film.

The logo, brimming with creativity and a playful spirit, is composed of beautifully chosen colors that represent the film’s vitality. The magical interplay of these hues mirrors the film’s enchanting narrative and highlights the brand’s commitment to imaginative visual storytelling. Its uniquely designed lettering reflects the film’s dynamic, lively essence, while the placement of the letters creates a visual rhythm, further reinforcing the musical theme of the brand.

What is Encanto?

“Encanto” is a 2021 animated musical fantasy film by Walt Disney Animation Studios. Set in a magical village in Colombia, the movie tells the story of the Madrigal family, who live in an enchanted town in the mountains. Every child in the Madrigal family is blessed with a unique magical gift, except for Mirabel. When she discovers that the magic surrounding the Encanto is in danger, Mirabel decides she might be the family’s last hope. The film features original songs by Lin-Manuel Miranda and has been praised for its vibrant animation, diverse characters, and rich storytelling.

This brand’s emblem is a poignant homage to the story’s whimsicality and charm, closely tied to the heart of the narrative. The logo, much like the film itself, invites the viewer to a world of magic, wonder, and heartfelt stories – a testament to the Studio’s mission of crafting memorable, emotionally resonant animated tales.

Encanto color codes

Bright YellowHex color:#ffaf00
RGB:255 175 0
CMYK:0 31 100 0
Pantone:PMS 137 C
MaroonHex color:#c80043
RGB:200 0 67
CMYK:0 100 67 22
Pantone:PMS 192 C
PearHex color:#ccd72e
RGB:204 215 46
CMYK:5 0 79 16
Pantone:PMS 381 C
Pastel GreenHex color:#4fe17f
RGB:79 225 127
CMYK:65 0 44 12
Pantone:PMS 354 C
Bleu de FranceHex color:#0388eb
RGB:3 136 235
CMYK:99 42 0 8
Pantone:PMS 285 C