EngagedMD, a leader in healthcare administrative software, is undergoing a comprehensive rebranding. The company, which has been in existence for 14 years, originally specialized in infertility solutions but expanded into other areas of healthcare during the COVID-19 pandemic. EngagedMD’s symbolic logo, depicting a stylized hand with an integrated “e,” is designed to capture the essence of medical signatures commonly found in physician records.
The rebranding was spearheaded by design studio Thisaway, which collaborated with Toronto-based Creative Business Company and Amsterdam-based designer Alec Teer. The latter was instrumental in conceptualizing EngagedMD’s “helping hand” logo. The updated logo is harmonized with six 3D animated characters designed to be virtual assistants for medical professionals. Each character uses a “waving hand” gesture to symbolize the help EngagedMD offers to healthcare professionals.
In addition to the visual changes, EngagedMD has updated the typography. The Greycliff font, known for its rounded edges, is now used as the company’s wordmark, giving the brand a softer, more inviting look. This is combined with Figtree, a geometric sans serif typeface for body text, and Recoleta, a rounded serif typeface from Latinotype for headlines. These typographic solutions allow for a unified yet versatile corporate identity.
One of the distinguishing features of EngagedMD is the ability to automate many administrative and educational tasks. As a result, healthcare professionals can free up to 56 minutes per patient, allowing them to devote more time and attention to patient counseling and support.
As part of the new strategy, EngagedMD is positioning itself as a software provider and an important ally in the healthcare industry. A set of animated character assistants are designed to ease administrative burdens and give medical staff a sense of camaraderie. They act as user-friendly interfaces that help professionals with everyday tasks, reaffirming the company’s commitment to being a “helping hand” in the industry.
This extensive rebranding is a testament to EngagedMD’s adaptability and its commitment to meeting the ever-changing demands of the healthcare industry. From EngagedMD’s logo to its animated avatars, the company’s new identity reflects a deep understanding of its audience’s needs. The company aims to reinforce its role as an indispensable tool for healthcare providers by offering a multi-faceted approach to simplifying administrative duties and enriching the professional lives of healthcare staff.
