Entertainment One Logo PNG
The Entertainment One logo symbolizes creativity, style, and uniqueness. It embodies the brand’s identity in the entertainment industry and reflects its commitment to producing high-quality content. The design stands out for its originality.
Entertainment One began in 1970 as Records on Wheels Limited, a Canadian record distributor. In 1991, the company created ROW Entertainment Inc. to handle wholesale distribution of CDs and video products. Its first major expansion came in 2003, when ROW bought Koch Entertainment, a large independent music and video distributor in North America.
In 2005, the company renamed itself Entertainment One Income Fund and listed on the Toronto Stock Exchange. It then moved from distribution into film and television through a series of acquisitions. Contender Entertainment Group was bought in 2007, Barna-Alper Productions in 2008, and Hopscotch Films in 2009. That year, eOne also secured Canadian distribution rights for DreamWorks films.
Growth continued in the 2010s. The company bought Shock Entertainment in 2011 and Alliance Films in 2012 for about C$225 million, expanding its film business in North America and Europe. In 2013, eOne acquired a 51% stake in The Mark Gordon Company, known for Criminal Minds and Grey’s Anatomy, and took full ownership in 2018. In 2015, it bought a 70% stake in Astley Baker Davies, the studio behind Peppa Pig, strengthening its children’s content business.
In 2019, Hasbro agreed to acquire Entertainment One for $4 billion, and the deal closed in December. eOne later worked with brands such as Transformers and My Little Pony. In 2023, Hasbro sold much of eOne’s film and television business to Lionsgate for $500 million. On June 7, 2024, Playback reported that eOne had been renamed Lionsgate Canada.
Meaning and History
Entertainment One had two major predecessors: CD Plus and Records on Wheels. After their merger, ROW Entertainment was born. It received its current name in 2010; before that, it was known as E1 Entertainment. Naturally, these frequent renames were accompanied by a complete change in visual identity, including new logos to match the branding.
What is Entertainment One?
It is a Canadian company better known as eOne. It produces its films and series and buys other people’s TV content to distribute it abroad. Since 2019, it has been owned by the multinational conglomerate Hasbro, Inc.
1970 – 1980
In 1970, Records on Wheels was founded and later became Entertainment One. The designers played on its name in the logo, depicting two black wheels in wide rings connected by a frame. The design simultaneously resembled both a skateboard and a car’s underside. Above it, the word “RECORDS” curved like a rainbow. The letters were thick, painted black on top and white on the bottom.
The rest of the brand name was placed under the arch. The designers made it completely black and divided it into two lines. Notably, the space inside the “O” in “ON” was stylized as a five-pointed star.
1980 – 2005
After Records on Wheels merged with CD Plus, the company became ROW Entertainment. The name formed the basis of the logo, with the word “ROW” rendered in large red letters with a three-dimensional effect. The designers didn’t make only the “O” voluminous – instead, they depicted it as a shiny CD. At the bottom was the phrase “MUSIC AND VIDEO,” consisting of capital glyphs in white.
2005 – 2009
In 2005, ROW Entertainment made a major acquisition by purchasing the record label Koch Entertainment. It was later reorganized and became the Entertainment One Income Fund. Its new logo contained a monogram of the letter “e” and the number 1. In the center was a red unit formed from two rectangles. A gray line was drawn perpendicular to its vertical part, forming the start of an open ring in the same color.
This part of the logo was significantly larger than the “Entertainment One” lettering. The wordmark sat to the right of the emblem and was split into two left-aligned lines. The designers made both words black and used the same sans-serif font.
2009 – 2010
Over the past two years, some series and films have featured the logo with the text “E1 Entertainment.” Above was the first half of the inscription. The designers depicted it as the letter “E” with the number 1 slightly turned to the right side. The word “ENTERTAINMENT,” set entirely in capital glyphs, sat at the bottom.
The inscription was based on the top of a sphere representing the planet. It was painted in a blue gradient. In the background, you can see the same blue rays of different shades. All of this was set within a square.
2010 – 2015
In 2010, the company began using a logo that could be roughly divided into two parts. The first fragment is a light-blue square with rounded corners at the top-right and bottom-left. Inside it, the letter “e” and the word “one” appeared in white, aligned to the right.
The second part was a blue inscription, “entertainment one,” in lowercase. Due to space constraints, the two words were separated only by typography: the last three letters were bolder than the rest.
2015 – 2024
The “Entertainment One” logo was updated in 2015 to modernize and strengthen the brand’s visual identity. A team of designers led the project under Steven Preisman’s direction. Their task was to create a modern, easily recognizable visual mark that reflected the company’s essence and its position in the entertainment industry.
The emblem’s main element is the “Entertainment One” text, set in a simple, modern font. The logo is light blue, symbolizing trust, stability, and professionalism. The sans-serif font was chosen to give the emblem a clean, contemporary look.
The word “One” is distinctively highlighted and styled differently from the rest of the emblem. The letter “O” in “One” is the logo’s only uppercase letter, emphasizing its importance and uniqueness. The word sits inside a blue rectangle with rounded corners, giving the visual mark a sense of completeness. This rectangle symbolizes a screen, a central element in entertainment, whether film, television, or digital content.
The logo’s balanced, memorable design combines text and graphic symbols. The company is portrayed as bringing together diverse content and formats on a single platform. The visual identity reflects the brand’s ambitions and readiness to remain relevant in the ever-changing entertainment world.
Font and Colors
The Canadian company’s main distinguishing mark is its name. The designers aimed for a simple, memorable graphic mark, using negative space: the word “One” is formed by the space inside a blue geometric shape.
The logo’s creators chose a font that resembles Circe Bold by ParaType and Averta Standard Bold by Kostas Bartsokas. It is a bold, grotesque font with rounded, unusually shaped glyphs. There are only two colors: white and light blue (shade # 009CDB).