Eurofly Logo

Eurofly LogoEurofly Logo PNG

Eurofly logo, imbued with vibrant red color, encapsulates the Italian passion, expressiveness, and optimism that defines the brand.

Bright Red Color Scheme:

  • Emotional Appeal: The red evokes strong emotions and reflects the Italian heritage known for its warmth, passion, and expressiveness.
  • Sunset Imagery: The color is reminiscent of picturesque sunsets, creating an appealing visual connection to the tourist destinations the airline specializes in, such as Sri Lanka, the Maldives, Greece, Spain, and Egypt.
  • Optimism: The bright hue conveys a sense of optimism and adventure, resonating with the aspirations and excitement of travelers.

Italicized Typeface:

  • Forward Movement: The cursive font gives an impression of surging forward, like a plane soaring through the skies. This dynamic aspect symbolizes the company’s focus on progress and movement.
  • Elegance and Style: The italicized lettering adds an element of elegance and style, reflecting the airline’s commitment to offering a sophisticated and comfortable travel experience.

Bold Letters:

  • Attention-Grabbing: Using bold letters ensures that the airline’s name stands out, making it easily recognizable and memorable.
  • Strength and Confidence: The font’s weight conveys a sense of strength and confidence, underscoring the company’s robust presence in the travel industry.

Alignment with Business Focus:

  • Tourist Destination Specialization: The logo’s color and design align with the airline’s specialization in tourist flights to resort countries. It encapsulates the allure and excitement of travel and leisure, targeting the specific audience that the airline serves.

Aesthetic Considerations:

  • Harmony and Balance: Despite its bold and expressive features, the logo maintains harmony and balance, making it aesthetically pleasing.
  • Versatility: Its simple yet impactful design ensures versatility across different mediums, from print to digital platforms.

Symbolism and Message:

  • Embracing Culture and Heritage: The logo’s design subtly nods to Italian culture and heritage, portraying a sense of pride and connection.
  • Inviting Exploration: The visual elements invite travelers to explore new horizons and embark on unforgettable journeys.

Reflecting Brand Values:

  • Customer-Centric Approach: The design communicates a customer-centric approach, promising enjoyable and hassle-free travel experiences.
  • Commitment to Quality: The logo’s polished appearance underscores the airline’s commitment to quality service and high standards.

Eurofly: Brand overview

Founded: 26 May 1989 – 28 February 2010
Founder: Alitalia and Olivetti
Milan, Italy

Eurofly, an airline company based in Milan, Italy, began its journey in 1989. It started as a charter and vacation airline, utilizing Boeing 737 jets to shuttle vacationers from Italy to various European destinations. As it matured through the mid-1990s, Eurofly transitioned from primarily charter services to regular scheduled and long-haul flights.

The company used Airbus A330 widebody aircraft and gradually expanded its flight routes to include locations in Africa, Asia, North America, and the Caribbean. At its height during the 2000s, Eurofly employed over 500 staff and maintained a fleet of up to 15 aircraft. It managed to serve about 1 million passengers annually, with operational bases extending to Rome and Bologna.

However, challenges arose in the new millennium. High operational expenses and mounting competition led to significant financial losses for Eurofly. The situation culminated in 2010 when Eurofly merged with Meridiana, another Italian leisure carrier, creating Meridiana Fly.

After 21 years of operation, the Eurofly brand was fully phased out in 2010. However, the merged entity, Meridiana Fly, also faced financial difficulties and eventually ceased operations in 2018.

Meaning and History

Eurofly Logo History