The EVG IURD logo reflects faith, resilience, and the pursuit of spiritual renewal. It symbolizes unity and support, creating a sense of a place where one can find answers and inner peace. The organization was established to unite communities searching for spiritual meaning and assistance in challenging situations. The emblem emphasizes the movement’s values—faith in people, the power of unity, and the ability to overcome difficulties through spiritual awareness.
EVG IURD: Brand overview
Edir Macedo founded the Universal Church of the Kingdom of God (IURD) in Rio de Janeiro in 1977, laying the groundwork for EVG. In its early years, the church focused on expanding its presence in Brazil and establishing core ministry principles. As the organization grew, the need for a structured volunteer training program became apparent, eventually leading to the creation of EVG.
The church’s expansion in the 1980s led to the initiation of various social projects. During this period, the foundation for volunteer work was established, which later became the basis of the training program. The organization developed its social ministry and added new locations across Brazil, further extending its reach.
In 1989, the acquisition of RecordTV boosted social outreach efforts, allowing the church to attract more volunteers and promote its projects effectively. In the 1990s, an organized volunteer training program was introduced, eventually evolving into a formalized training school.
By the early 2000s, the growth of the volunteer movement highlighted the need for a more structured training system. The concept of the Volunteer School began to take shape, aiming to provide systematic preparation for various social service roles.
Over the following years, the program developed into a comprehensive training initiative covering various social work fields. It focused on preparing volunteers to assist different groups, including the elderly, the homeless, those with addictions, and individuals in the prison system.
A milestone in the church’s history came with the opening of Solomon’s Temple in São Paulo in 2014. This ambitious project supported the expansion of volunteer training and further developed the movement.
Between 2015 and 2020, the training initiative broadened its scope, creating specialized programs for various areas of volunteer work. Materials were developed on spiritual counseling, social assistance, and psychological support.
By 2022, the program had evolved into a well-rounded volunteer training initiative with theoretical instruction and practical experience. It continues to adapt to the community’s needs and address new social challenges while maintaining its core values of service and aiding those in need.
Throughout its history, the organization has combined social work with spiritual service. The continuous refinement of the training program, incorporating new methods and expanding activities, has established a reliable social assistance system grounded in Christian service principles.
Meaning and History
What is EVG IURD?
This is one of the largest international religious groups, founded in Brazil and counting millions of followers worldwide. The church uses digital platforms, radio stations, and television networks to connect with its global congregation, combining traditional Pentecostal doctrines with modern approaches to community engagement. Its unique blend of spiritual practices, such as prosperity theology, faith healing, and exorcism rituals, stands out. It is actively involved in social aid and philanthropy in various regions. The majestic Temple of Solomon in São Paulo serves as the organization’s headquarters and a symbol of its influence on contemporary religious movements.
2013 – today
The EVG IURD (Igreja Universal do Reino de Deus) logo features simple and expressive symbolism that conveys a spirit of assistance, unity, and commitment to serving society.
The acronym “EVG” stands for Escola de Voluntários da Universal, which translates to “Universal Volunteer School.” These letters are prominently and confidently displayed on the logo, emphasizing the program’s importance and purpose. Each letter is crafted in a simple, straightforward font, symbolizing the clarity and openness of its mission. The style communicates reliability and directs focus toward supporting and developing volunteers.
A red bird silhouette above the letter “E” adds dynamism and vitality to the visual mark. The bird represents freedom, a spirit of helping, and the aspiration to rise higher, embodying the volunteers’ readiness to overcome challenges and bring good to people. The red color emphasizes volunteers’ energy, enthusiasm, and passion for their projects. It reminds us that serving society requires a heart that burns with a desire to help.
The word “UNIVERSAL” below the “EVG” acronym highlights the connection to the Universal Church of the Kingdom of God. It is rendered in a lighter and more elongated font, adding lightness and aspiration to the design. The letter “A” with a gap in the middle adds modernity and individuality to the logo, reminding viewers that each volunteer is unique, yet a common goal unites all.
The logo is designed in blue and red tones, which complement each other well. Blue symbolizes reliability and calm, instilling trust and showing that the Volunteer School takes its responsibilities seriously. Red, as mentioned, represents energy and passion—qualities that inspire active participation and a drive to help others.
The EVG IURD emblem reflects the simplicity, clarity, and focus of the Volunteer School. It represents the unity of volunteers ready to work for society’s benefit. It underscores that the Volunteer School is a community of people dedicated to making the world a better place.