Non-standard work has a significant impact on the Nuance logo. It features abstract figures symbolizing technological progress and a clear affirmative inscription. The last element indicates the developer’s name and emphasizes his important contribution to the development of the software. Decorative elements perfectly dilute the severity of the inscription and demonstrate the innovative component of the company’s activities. Combining these details makes the logo look powerful and stylish, allowing you to identify the best sides of Nuance.
Nuance: Brand overview
Founded: | 1992 |
Headquarters: | Burlington, Massachusetts, U.S. |
Website: | nuance.com |
Nuance is a US-based global IT corporation. The company’s products are quite specific. She creates unique, innovative programs that are used to work with artificial intelligence and speech recognition. High-tech developments are widely used in government and military structures of the United States of America.
Nuance’s history began as a small venture called Visioneer. The main activity then was the creation of programs and hardware products for scanners. Later, the brand acquired ScanSoft and focused on creating programs for processing graphic data. The following changes completely determined the further fate of the company. The main one concerned the purchase of the assets of a company engaged in developing speech recognition. This was the main impetus for the further merger with Nuance and the formation of a large transnational corporation.
Meaning and History
Nuance started under a completely different name. At the time of its creation, the company was called Visioneer. Later, another division joined it, as a result of which the name changed to ScanSoft. The brand acquired its modern name only in 2005 when it merged with its main competitor. From that moment, a new stage in the development of a large concern began, which continues to this day.
Throughout this period, Nuance has used an interesting corporate identity directly associated with the technology industry and digital technology. This theme is emphasized by an expressive pointed font, which emphasizes progressiveness, innovation, and striving for the best, as well as an original graphic sign. The decorative element consists of two abstract parts that do not touch each other but simultaneously create the impression of unity.
What is Nuance?
Nuance is one of the world’s most famous software development corporations. Its main feature is that products are developed for artificial intelligence and speech recognition. All of them are produced in Burlington (USA), where the company’s main office is located. In addition to local management, the company is also managed by Microsoft Corporation, which completed a buyout of its major assets in March 2022.
The brand received an incredibly stylish and functional emblem consisting of a graphic symbol and a name. The inscription is located in the center of the picture. For its design, a stylish, confident font is used, which belongs to the group of modern varieties. Its semantic load is to convey to customers several important brand features. Among them are progressiveness, professionalism, and stability.
Additional Nuance features are reflected in the original graphic badge. To some extent, it looks like two parts of a non-standard letter N. But on the other hand, it can be interpreted as an abstract figure consisting of two elements. Regardless of the point of view, the detail contains a special meaning. This is a desire for unity, improvement of technology, and a creative approach. Nuance logo colors may vary between printed and original versions.
The first provides a classic monochrome color scheme, providing light background and dark expressive characters. On the contrary, the second version is bold, fresh, and stylish. It includes bright shades in which the graphic icon is decorated, a light background color, and a strict black tint. The classic colors symbolize high professionalism, reliability, quality, and authority. Bright hues show courage, strength, and progressiveness, while white symbolizes trust.
Font and Colors
Nuance is a progressive corporation that is open to new solutions and technologies. These characteristics led to the choice of the presented font and colors. The inscription in the form of the company name is made in a modern basic font. It is characterized by straight lines, well-defined cuts, lack of serifs, and neat shapes. But, there is one striking feature that distinguishes it from other similar styles – elongated sharp corners.
The chosen format makes the picture bolder and more decisive, which also describes the company’s activities as a whole. There is also a gentle curve in the letter U, which symbolizes trust and flexibility. An additional characteristic of the font is the optimal spacing between letters. Due to this feature, the inscription looks expressive and is distinguished by good readability. Anyone who sees such a picture can read the title without any problems.
A complete picture of the brand’s package also includes colors. The presented emblem combines several symbolic, expressive shades that reveal the essence favorably. The wordmark is in black, which demonstrates prestige and solid status. The background is a neutral white to represent openness, while the graphic symbol uses two vibrant shades of green. They reflect progressiveness, courage, growth, strength, and development. This is how the giant Nuance can be characterized in general.
Nuance color codes
Dark Charcoal | Hex color: | #2e2e30 |
---|---|---|
RGB: | 46 46 48 | |
CMYK: | 4 4 0 81 | |
Pantone: | PMS 426 C |