Expedia Logo

Expedia LogoExpedia Logo PNG

“Fly with us,” the Expedia logo calls. The emblem promises travel to distant lands, which the user can watch through the portal without getting up from the couch. Comprehensive information and exciting stories will create the basis for real travel.

Expedia: Brand overview

Expedia’s travel website is owned by the Expedia Group and nine other Internet platforms in a similar direction. The company that owns it was established in the mid-1990s and worked with Microsoft until 1999.

The multinational computer technology corporation did not plan to acquire an online booking system for tours, hotels, and services. She just wanted to release the guidebook on CD. However, Richard Barton proposed creating an entire travel unit so people could easily contact travel agencies. Bill Gates blessed the project, so Expedia had a great start and a promising future.

Meaning and History

Expedia Logo History

The logos of the online travel firm and its flagship website did not differ at first. They had a common symbol—an airplane circling the globe. That changed in 2018 when Pentagram designed Expedia Group, Inc.’s new visual identity. So, the parent company began using a blue and white emblem with a lowercase “e,” while its Internet brand remained with the old icon created in 2012. This distinction drew a line between the group and the web resource to show that they are not the same.

What is Expedia?

Expedia is an international travel agency based in the United States, and the sites it owns to find hotels and travel itineraries, to book rooms, tickets, and lodging. Since 2003, the service has been wholly owned by the Internet Corporation IAC.

1996 – 2007

Expedia.com Logo 1996-2007

Expedia was founded in 1996. At the same time, it had a website with the same name and domain, “.com,” where everyone could order an air ticket, book a ticket, take a cruise, book a hotel, or rent a car. The logo of that time looked funny and cartoonish: the artists depicted the globe as a blue air bubble around which an airplane flew. The circular movement was indicated by long lines extending from the tail and enveloping it on the left side. On the right was a black inscription “Expedia.com.”

2007 – 2010

Expedia Logo 2007-2010

In 2007, the “.com” domain was removed to no longer bind to a web resource. This was because the company owners wanted to show their globality, as they acquired localized sites for a dozen countries. The logo colors have become more colorful, and the lines replacing the plane’s tail have disappeared.


Expedia Logo 2010

When Expedia redesigned its logo, the air bubble and cartoon airplane were gone. The Martin Agency’s attempt to modernize the classic identity without departing from the old concept was part of a major rebranding.

The new logo includes a globe, an airplane, and an inscription. However, the designers removed the sparkle that turned the globe into a bubble and added a radial gradient to show the volume. The plane is no longer yellow and cartoonish—it’s white and looks minimalistic. The word “Expedia” is not black but blue and written in an unusual font.

2010 – 2012

Expedia Logo 2010-2012

A few months after the emblem’s global transformation, the company returned the yellow plane and repainted the turquoise balloon. The lettering got a little darker, but this did not affect the style of the letters.

2012 – 2021

Expedia Logo 2012-2021

2012, the designers removed the gradient, so the globe lost its three-dimensionality. They also updated the color scheme once again. Now, the balloon and the company name are painted in the same shade of blue, and the plane is dark yellow. Another detail that the most attentive Expedia users may notice is replacing the TM badge with ®.

The emblem represents the main aspect of the brand. The plane flying around the globe is directly related to the project’s tourism focus. Realizing that this mark makes Expedia’s website recognizable, the parent company never changed it. She only decided on a small redesign to remove the cartoon style and update the color scheme.

Expedia Symbol

The elegant lettering consists of letters vaguely resembling the Geometric 415 Std Medium. Some lines are cut diagonally, making them appear to have serifs at the ends. Rounded shapes combined with sharp corners look contrasting.

A logo palette is much simpler than a font. It contains only two colors: Deep Lemon (# EEC218) for the aircraft and Dark Midnight Blue (# 00355F) for the company name and the globe.

2021 – 2023

Expedia Logo 2021

The company presented the updated logo in the spring of 2021. First, the designers corrected the font. They replaced Expedia Sans with a crisper typeface that visually echoes the Gilroy Semi Bold. In addition, the color is darker, so it is much richer, so light yellow elements stand out better. The third revision concerned the graphic part: the developers moved and turned the plane, making it perfectly proportional to the round background and taking its place in the center.

2023 – today

Expedia Logo

The thoughtful reworking of the Expedia logo has brought a noticeable update to its design through refined but powerful visual metaphors. And this was done with one simple stroke. The central element of the logo – the plane, was ingeniously transformed into a pointer, underscoring the company’s active direction and forward movement.

This arrow, vaguely reminiscent of an airplane with unusually long wings, points upwards, embodying the aspiration for growth and development. The sharpness of the ends of the elements, except for the front part, underscores determination and effectiveness. In contrast, the presence of a miniature square in place of the tail part draws attention to the variety of directions in which the company operates.

The dynamic nature of the company is confirmed by the blue color of the pointer placed in a bright yellow square with softly rounded corners. This gives a sense of movement and energy and reflects the safety and reliability of the brand.

The accompanying text, executed in lowercase with a font similar to Gilroy Semi Bold, enhances the brand’s modern, accessible, and friendly character. The updated Expedia logo seamlessly integrates movement, growth, and diversity symbols while preserving its unique visual legacy.

Expedia: Interesting Facts

Expedia, an online travel giant, started within Microsoft in 1996 and has since reshaped how people book travel. Now, under the Expedia Group, headquartered in Seattle, the company has grown significantly.

  1. Microsoft Origins: Expedia started as part of Microsoft, aiming to change travel bookings with the then-new internet. It later became independent, marking its start in revolutionizing travel.
  2. Part of Expedia Group: Originally a single brand, Expedia has grown into a key player within Expedia Group, bringing together various travel services.
  3. Seattle Base: Expedia stays rooted in Seattle, benefiting from its tech scene and diverse talent, supporting its growth and innovation.
  4. Many Travel Brands: Expedia Group includes other famous names like Hotels.com and Travelocity, allowing Expedia to offer everything from flights and hotels to car rentals and cruises.
  5. Worldwide Services: With websites for over 30 countries, Expedia ensures travelers worldwide can book in their language and currency, demonstrating its global yet local approach.
  6. Mobile Focus: As mobile use increases, Expedia’s apps provide comprehensive booking and management tools, underlining its commitment to innovation and user convenience.
  7. Tech Innovations: Expedia leads in using virtual reality for destination previews and AI to personalize the booking experience, staying ahead in travel technology.
  8. Travel Insights: With a wealth of travel data, Expedia offers insights into trends and behaviors, sharing knowledge that benefits the travel industry and travelers.
  9. User-Centric Features: Expedia has launched many features to simplify travel planning, like flexible search, insurance options, and genuine hotel reviews.

From its early days at Microsoft to becoming a leading online travel agency, Expedia’s story is one of adaptability, tech use, and a focus on making travel better for everyone. As the travel world changes, Expedia continues to innovate, aiming to shape the future of travel.

Font and Colors

Expedia Emblem

As a result of the emblem’s modernization, a different style of inscription appeared on it: the name of the tourist service is made in a font that most closely resembles Gilroy Semi Bold. It is thin, graceful, light, and grotesque. The yellow color has acquired a light shade, and the blue, on the contrary, has become darker.

Expedia Emblem

Expedia Logo

Expedia Symbol


Did Expedia change its logo?

On April 15, 2021, the travel brand unveiled a new logo with key changes. The lettering has become clearer and clearer, giving it a modern look. The famous airplane symbol received an update. The colors are more vibrant, and the aircraft’s position has been adjusted for better balance. These changes aimed to modernize the brand’s image and increase its appeal to today’s audience. The new logo reflects the brand’s desire to offer innovative and convenient travel solutions.

What is the new Expedia logo?

In March 2023, the travel brand updated its logo to reflect its diversity of travel services. The airplane logo has been replaced with an upward arrow, signifying progress and innovation in travel. The typography has changed to a sleek and modern font to match the new brand image. These updates aim to create a modern and versatile look that will appeal to a wide audience and demonstrate the brand’s growth and commitment to providing comprehensive travel solutions and impeccable customer service.

What is the meaning of the Expedia logo?

The logo reflects the brand’s personality, demonstrating its global reach and comprehensive services. The globe symbolizes the company’s global presence, connecting travelers to worldwide destinations. The plane represents the tourism services offered by the brand. This combination conveys adventure and exploration, reinforcing the brand’s commitment to providing seamless and innovative travel solutions. The updated design aims to attract a wide audience, showing the brand’s desire to become a leader in the tourism industry.

Can I book on Expedia?

Yes, you can make a reservation. The brand offers a metasearch feature to search and book rooms and tickets. You can use their specialized website to book hotels, flights, and car rentals. The platform is user-friendly, making the booking process simple and efficient. With many options and competitive prices, you can easily plan and book your entire trip through this travel agency.

Is Expedia an Indian company?

The brand is not an Indian company. It is an American company founded as a Microsoft specialized service. It began providing a platform for booking travel services such as flights, hotels, and car rentals. Over the years, it has grown into one of the leading travel companies in the world, offering a wide range of travel services to clients globally. Despite its international reach, the company is still headquartered in the United States.

Is Expedia and Trivago the same?

No, these are different services. 2012, Expedia bought Trivago for $630 million and now owns a majority stake. Expedia is a travel booking platform that offers flights, hotels, car rentals, and vacation packages. Trivago is a hotel search engine that compares prices across multiple booking sites to help users find the best deals on accommodations. Although they operate separately, the acquisition allows them to collaborate and leverage their strengths in the travel industry.