Express (clothing retailer) Logo PNG
A serious emblem is proof of a businesslike character. The Express logo follows this principle. It is simple, practical, and not burdened with small details. Its main constructive feature is good visibility across all types of information carriers.
Meaning and History
The first store was called Limited Express because it was owned by Limited Brands and specialized in express delivery. These two words formed the basis of the naming. At that time, the store was located in Chicago, Illinois. The number of stores gradually increased, and after a few years, the brand became a real retail network where you could buy fashionable clothes not only for women but also for men (since 1987). Above the entrances to boutiques, there has always been a simple yet informative inscription bearing the name.
What is Express?
Express is a chain of fashion stores that sells women’s and men’s clothing. The network was opened in 1980 and was established by Limited Brands. Starting with a few sales outlets, it has now expanded to over 500.
1980 – today
The Express logo is minimalist, like the logos of fashion companies involved in tailoring or clothing sales. The retail fashion merchant focused on the name, making it the main element of its visual identity. The strict inscription in classic colors demonstrates how well the company masters the art of elegance and whether it can be trusted in selecting individual items. After all, the style of its products is strict, modern, and practical, which is directly reflected in the business logo.
- The text mark is set in an uppercase font that lacks modernized glyphs; only classic ones are present.
- Smooth, even letters reflect the confidence of the fashion store chain, the desire to harmoniously combine old and new perspectives on fashion, and the aim to outfit the population with sophisticated items.
- The distance between characters is minimal, but they do not merge, maintaining a clear appearance.
- Bold glyphs have no protruding elements: both the legs and the tips are smooth and even, with a balanced alternation of rounded and angular lines.
Font and Colors
The inscription in the Express logo is set in a chiseled font, reminiscent of Craft Gothic Bold by FontSite Inc. and Magnum Sans Pro Ex Bold (developed by the FontMesa studio).
The corporate palette is no less modest than the font. It consists of only two colors: black (name) and white (background). Such monochrome is typical for fashion brands, so it looks harmonious.
