The Fall Guys logo transports the user to the cheerful world of childhood, inviting them to transform on-screen into a cartoon character and participate in relays. The emblem promises many bright and pleasant emotions.
Fall Guys: Brand overview
Meaning and History
A young team of programmers who had been working together since their student years worked on Fall Guys. The game was announced in 2019 and launched in 2020, with publishing entrusted to American Devolver Digital. The new project became the company’s best. No other game from Devolver had so many fans.
Despite its youth (the game is only 2 years old), the arcade has already gone through 3 logos, demonstrating the team’s ongoing work to improve the project.
What is Fall Guys?
Fall Guys is a group-entertainment platform game released by Epic Games. It combines elements of battle royale and arcade. The game is developed on the Unity engine and has high ratings (8/10). Game versions are available for Xbox, Nintendo, PlayStation, and Windows x64.
2020 (early)
After releasing the game Snowman Salvage in 2005, Mediatonic had not had significant success for a long time. Only after joining the Tonic Games Group did they manage to develop a successful first version of Fall Guys: Ultimate Knockout.
The logo is a cartoon version of the game’s name. The first working versions, Fool’s Gauntlet and Stumble Chums, didn’t catch on. Instead, Fall Guys turned out to be an extremely successful choice. Some translators interpret the title as “Autumn Guys,” but a more accurate translation is “Falling Guys.” The name reflects the chaos unfolding on the screen as the tiny bean-shaped minions fall in different directions, overcoming obstacles.
In the emblem, the title is placed on two levels. The large word “Fall” draws attention to the dangers and large barriers. The word “Guys” suggests a small number of competition participants.
The rounded letters and colors of the words convey the smooth lines of the obstacles and shades of the playing field. The eyes that look out of the hole in the letter A resemble a bean in a costume.
Below the title, the phrase “ultimate knockout” is added. It emphasizes that players not only compete with each other but also hinder each other in overcoming obstacles. Those who fail, like a knockout, leave the playing field forever.
2022 (outdated)
In 2021, the parent company of the developers was acquired by Epic Games, the largest holding company, generating a profit of $ 19 billion. Inspired by new prospects, the Mediatonic team decided to add new modes and accounts to the game.
The updated game logo no longer includes the “ultimate knockout” addition. Otherwise, it matches the first version almost entirely.
The color palette became lighter, indicating the ease and humor of battles. The receding letter shadows create the illusion of fast-forward movement, emphasizing the dynamic obstacle course.
The slight tilt of the words demonstrates the absence of a flat plane, constant scenario changes, and unpredictability. All of this knocks the ground out from under the players’ feet.
2022 – today
The modern, updated logo, which has evolved from previous versions as the game improved, includes not only the title but also a background with multicolored stripes (yellow, brown, raspberry, and blue) with rounded ends. This directly points to the game characters and their colors.
The stripes enhance the sense of fun and excellent mood emanating from the logo image.
Font and Colors
Raspberry and blue are the primary logo colors. These shades remind us of sweets, making the game appealing and “childish.” The logo creates an atmosphere of a fairy tale, entertainment, and fun.
- Pink. At the beginning of the game, all Fall Guys characters are painted raspberry pink. Due to the variety of costumes, this may not be immediately noticeable. Artist Dan Hoang created these images. Later, variations appear as Banana, Silent, and Clovis. Many obstacles also have a raspberry hue.
- Blue. The second primary color for characters is characteristic of the Clovis variety.
The logo font is Metcon Heavy, with added shadows to create a volumetric effect.






